News and Analysis
BUST: Multi-Location (MULO) Restaurants & Retailers Declaring Bankruptcy in 2023
Although we all watched in dismay (and perhaps fear) as Bed Bath & Beyond and Jenny Craig took nosedives this year, reports of other brands facing the multi-location (MULO) “apocalypse” may contain more than a little hype. Here are some facts: More than 2,100 retail locations are expected to close in 2023, but Bed Bath […]
These 5 Retailers Are Investing In Virtual Try-On Tech
Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity for traditional retailers to bring the in-store try-on experience into the comfort of their customers’ homes. When Parfums Christian Dior launched its virtual try-on solution at Viva Tech 2023 earlier this month, the company joined a growing list of luxury brands leveraging […]
In-House vs. Outsourced Marketing: Pros & Cons for Multi-Location Businesses
When it comes to marketing for multi-location businesses, a constant debate is whether or not to outsource your marketing or run it in-house. Since both come with a cost, deciding which marketing route is best can’t be determined by a simple coin toss or guessing game. You want to know for sure that you’re maximizing […]
Commentary
Sprint to Success with Agile Marketing
Even though agile marketing has been around for a couple of decades, keep in mind that it’s a modern approach for today’s marketers — in keeping with the focus on data. With the right martech to support performance measurement needs (using metrics that are credible outside of marketing), you can sprint to success with agile marketing.
Retailing in the Post Covid-19 World
Throughout the pandemic, lockdowns and safety restrictions have forced retailers to tweak their operations and strategies in accordance with changing circumstances around them. AI has played a key role in helping retailers adapt to the conditions of today and those on the horizon.
With that in mind, here are three key areas where AI is helping retailers cope with the effects of the Covid-19 pandemic.
Latest Posts
How to Create an Engaging Mobile Ads Strategy in 2020
The median clickthrough rate for ads on Google Display Network has decreased 32% since the last quarter and is 41% lower than this time last year. These figures indicate that audiences just aren’t receptive to mobile ads despite companies’ attempts to target ad messaging to specific groups.
Mobile advertising is not going to go away — the industry is expected to surpass $240 billion by 2022. However, companies need to take a dramatically new approach to see positive returns on their investment. Here’s how to stand out from the crowd and secure better conversions with mobile ads.
Location Weekly: Verizon Deploying Voice-Activated Digital Signage in Store
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon giving customers money to purchase their data, Verizon deploying voice-activated digital signage in stores, Eight O’Clock Coffee hosting Java Parties, and Telluride converting old gondola cars into dining cabins for winter.
Plan for Black Friday with this E-Commerce Holiday Checklist
Deloitte’s annual holiday retail forecast projects that e-commerce holiday sales will grow by 25% to 35% year over year, compared to a sales increase of 14.7% last year. Here’s a five-point holiday prep list to help ensure your digital commerce experiences stack up and are ready to engage the influx of shoppers this holiday season.
What’s Snapchat’s Local Play?
Snap continues to make moves in local commerce. Historic steps include geo-filters, while more recent activity includes Local Lenses and business listings in Snap Map. These features are notable on their own, but they get more interesting when you view them together and extrapolate to Snap’s local road map.
For example, Snap has more 13-34-year-olds active than any other channel, including Facebook and Instagram. This essentially means Snap can offer SMBs incremental and non-duplicated reach to an attractive audience.
The Brandify Consumer Holiday Survey: Shopping Habits Likely to Shift Dramatically
More purchases will be made online, and when consumers do venture out to stores, they expect thorough, stringent safety practices as well as tools that help to make shopping as efficient as possible. Popular shopping events like Black Friday are likely to capture far less attention from consumers this year.
But on a positive note, consumers generally feel confident that their holiday budgets will be consistent with prior years and that the amount of time allocated for holiday shopping won’t change significantly.
Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses
During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.
Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.
Retailers Embrace Mobile As Pandemic Holiday Shopping Ramps Up
While this holiday season will be unlike any other, retailers have reason to be optimistic. Holiday sales are set to rise 1% to 1.5%, with e-commerce growing as much as 35%. Consumers are expected to spend between $1.147 trillion and $1.152 trillion between November and January. Much of that spending will happen with large retail chains that have omni-channel experiences already set up, and that has smaller retailers rushing to put their own mobile strategies in place.
How To Grow Your E-Commerce Sales Outside of Amazon
I do not mean to suggest that you should stop using Amazon as a means to make a sale – just that investing in a marketplace that you personally have more control over and leveraging an integrated strategy (that will also include your Amazon pages) can prove to be the more lucrative option.
Here’s what you need to do to grow sales on your own website.
How 5 Retailers Are Using AR for Covid-Compliant Try-Ons
With hygiene and customer safety now a top priority, more retailers are beginning to use AR to simulate the try-on experience. Whether they’re “trying on” items at home or in-store, AR tools are giving retailers a way to assist customers in their buying decisions as they virtually test out thousands of products using their mobile devices.
Here are five examples of how innovative retailers are taking full advantage of AR in the Covid era.
As Political Messaging Shifts to CTV, Email Backs Up Campaigns
In a loud election where social media is overrun with fake news and unsolicited user-created opinions, campaigns must communicate in a consistent and streamlined way with voters, serving only ads that they want to see in their preferred channels. Campaigns might not win a voter on one issue but could sway or motivate them on another if they know what resonates with them.
This election year, the power of email should not be underestimated.
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands