News and Analysis
How Audio Advertising Became a Blindspot for U.S. Brands
With the state of the U.S. economy still unclear, more advertisers are tightening their belts and re-evaluating their media mix. In a recent study by WARC, 96% of retail and CPG marketers said they’re evolving their advertising approach and tapping into digital audio advertising as a way to ensure a smooth path-to-purchase. According to Paul […]
Getting Your Local, Foreign ‘Phrase’ Just Right
Phrase is a global leader in enterprise localization software. The Phrase Localization Suite powers the entire localization ecosystem for global businesses, connecting, automating and managing high-quality localized content at speed and scale. The Phrase software can handle more than 500 languages, supporting 50+ file types and processing 2B+ words monthly. It has 200K global users. […]
Ad-Media Companies Show Increased Interest in Data Privacy
Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]
Commentary
How Audio OOH Can Withstand Emerging Privacy Regulations
Audio OOH enables advertisers to reach the right audience, and reporting tools can help them decipher how their audio ad influences a customer’s path to purchase. This type of product-level transactional data will be crucial as advertisers continue to clash with harsh but growing privacy regulations.
FocalPoint Raises $8m to Improve GPS Accuracy
In this episode of Location Weekly, the Location-Based Marketing Association covers TmrO app creating connections between freelancers and the music and film industries, FocalPoint raising £6 million to improve GPS accuracy, Chipotle investing in driverless company Nuro, and Whole Foods tapping into AR cosmetics try-on tools.
The Privacy Endgame
There is an endgame that can put a stop to drip-drip privacy changes. A reality in which large corporations go back to not knowing the intimate details of their consumers’ lives and are still able to use technology to provide better user experiences through hyper-personalized engagement. A reality in which consumers can enjoy personalized experiences at exactly the right moment without broadcasting their location to anyone. A reality in which it is technology, not fine print, that protects both consumers and corporations.
Latest Posts
Prop 24 Could Majorly Impact California Data Privacy. Will Businesses Comply?
All eyes are focused on the presidential election today, but for businesses, a ballot initiative in California could have major implications. Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA), is seen by many as an even more stringent version of the California Consumer Privacy Act (CCPA). That has some businesses rethinking how they collect user data and questioning whether they might be vulnerable to lawsuits if the proposition passes.
Street Fight’s November Theme: Google’s World
Google’s World is shorthand for the fully fleshed-out concept: “It’s Google’s world… we’re all just living in it.” The main thrust is that Google’s search dominance gives it enormous control in impacting the fate of businesses everywhere who rely on search for traffic and customer acquisition.
Google’s ongoing updates to the search algorithm, ranking factors, and SERPs continue to have ripple effects on marketers everywhere. It’s becoming more challenging to follow the moving target of SEO effectiveness. This game has its own set of rules when it comes to local search.
How L’Oréal and Other Innovative Brands Are Reinventing the Store Locator
It’s true that most consumer searches originate with Google and other search engines and that consumers often find the information they need in third-party properties like Google Maps, Yelp, and TripAdvisor without the need to turn to the business website. But these sites and apps have limitations, only making certain fields and features available and generally presenting a uniform, abbreviated view of businesses.
Store locators, along with their companion properties, local store landing pages, offer a far greater degree of freedom for introducing features that differentiate a brand from the competition.
How to Create an Engaging Mobile Ads Strategy in 2020
The median clickthrough rate for ads on Google Display Network has decreased 32% since the last quarter and is 41% lower than this time last year. These figures indicate that audiences just aren’t receptive to mobile ads despite companies’ attempts to target ad messaging to specific groups.
Mobile advertising is not going to go away — the industry is expected to surpass $240 billion by 2022. However, companies need to take a dramatically new approach to see positive returns on their investment. Here’s how to stand out from the crowd and secure better conversions with mobile ads.
Location Weekly: Verizon Deploying Voice-Activated Digital Signage in Store
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon giving customers money to purchase their data, Verizon deploying voice-activated digital signage in stores, Eight O’Clock Coffee hosting Java Parties, and Telluride converting old gondola cars into dining cabins for winter.
Plan for Black Friday with this E-Commerce Holiday Checklist
Deloitte’s annual holiday retail forecast projects that e-commerce holiday sales will grow by 25% to 35% year over year, compared to a sales increase of 14.7% last year. Here’s a five-point holiday prep list to help ensure your digital commerce experiences stack up and are ready to engage the influx of shoppers this holiday season.
What’s Snapchat’s Local Play?
Snap continues to make moves in local commerce. Historic steps include geo-filters, while more recent activity includes Local Lenses and business listings in Snap Map. These features are notable on their own, but they get more interesting when you view them together and extrapolate to Snap’s local road map.
For example, Snap has more 13-34-year-olds active than any other channel, including Facebook and Instagram. This essentially means Snap can offer SMBs incremental and non-duplicated reach to an attractive audience.
The Brandify Consumer Holiday Survey: Shopping Habits Likely to Shift Dramatically
More purchases will be made online, and when consumers do venture out to stores, they expect thorough, stringent safety practices as well as tools that help to make shopping as efficient as possible. Popular shopping events like Black Friday are likely to capture far less attention from consumers this year.
But on a positive note, consumers generally feel confident that their holiday budgets will be consistent with prior years and that the amount of time allocated for holiday shopping won’t change significantly.
Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses
During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.
Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.
Retailers Embrace Mobile As Pandemic Holiday Shopping Ramps Up
While this holiday season will be unlike any other, retailers have reason to be optimistic. Holiday sales are set to rise 1% to 1.5%, with e-commerce growing as much as 35%. Consumers are expected to spend between $1.147 trillion and $1.152 trillion between November and January. Much of that spending will happen with large retail chains that have omni-channel experiences already set up, and that has smaller retailers rushing to put their own mobile strategies in place.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation