News and Analysis
ChatGPT and the New Era of Search: Personalized Advertising and Beyond
As OpenAI adds more features and capabilities to ChatGPT, its artificial intelligence program, the potential use cases for search, advertising and brand marketing are growing. ChatGPT has been making waves across multiple industries since its inception, however last week’s announcement that the program will now be able to search the internet on its own is […]
BOOM: Brunch and the MULO Brands
Whether you crave a mimosa, an elaborate Bloody Mary, or simply a stack of good old-fashioned pancakes with syrup, one thing is certain — brunch is back and fueling MULO brands! A recent study by Square revealed that Saturday brunch is now the busiest day part for restaurants, including those with multiple locations (MULO brands). […]
6 Virtual Sizing Tools for Fashion Retailers
One of the last remaining hurdles for fashion brands to overcome in the e-commerce space has to do with sizing. For years, retailers have been attempting to replicate the in-store try-on experience online, with varying degrees of success. In 2023, something changed. Technology caught up with what shoppers and retailers were asking for, and a […]
Commentary
The Work-From-Home Revolution and What It Means for SMBs
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
4 Reasons Why Now is the Time to Double Down on Your Mobile App
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
LBMA: Verizon Acquires Senion
In this episode of Location Weekly, the Location-Based Marketing Association covers Brij’s one-touch QR code product registration, SpatialTEQ showcasing its partnership with Amada Senior Care, Verizon’s acquisition of Senion, and Beaconsmind AG deploying a solution for Roberto Cavalli.
Latest Posts
Why the End of Cookies Creates a Problem for Ad Frequency Capping
Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about are about to be seriously impacted. One of these is frequency capping.
Expert Roundup: How Will Location Intelligence Transform This Year?
To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at Foursquare, Gravy Analytics, and UM weighed in.
Location Intelligence Enters a New Phase
Using location data and intelligence to understand what was happening, and modify business strategy to adapt, became more critical than ever amid COVID. What are some of the more innovative applications we’re seeing in this ‘next generation’ of location intelligence?
How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World
According to McKinsey, more than 75% of consumers tried new brands, places to shop, or methods of shopping in 2020. The reason? Product availability was high on the list, but so were price and the availability of promotions. Now, as the vaccine rollout continues and states work to get back to normal, brand marketers are finally coming up for air and looking at how they can adapt their loyalty and rewards programs for the post-Covid world.
How to Cater to the Covid-Conscious Consumer
Resonate took a fresh look at the transformed retail reality in its latest State of the Consumer Report, which examines the values, concerns, and attitudes guiding the purchasing decisions of today’s pandemic-concerned consumers. Let’s take a look at a few trends that retail brands need to keep in mind as they navigate this year.
Retail Performance Platforms Can Boost Brands in a Cookieless Future
Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social media) opportunities for brands to attract shoppers, and these advertisement opportunities can then be measured and analyzed, leading to more valuable interactions.
Back to ‘Normal’ Requires Omnichannel Approach
Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
3 Reasons Virtual Events Are Here To Stay
More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
Innovation Brief: Microsoft, Twitch, and Autonomous Pizza
M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem