News and Analysis
More Advertisers Explore Opportunities in Logged-In Media
Data privacy and online anonymity are layered into nearly every major martech project today, but a new survey of advertisers from the email based marketing technology company LiveIntent questions whether that approach is what consumers or advertisers actually want. Deep in the findings presented in LiveIntent’s 2023 Retail Media Playbook is this: Two-thirds of advertisers […]
Bad Stock Art: How Your Photos May Be Hurting Engagement
We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
Commentary
Expert Roundup: The Rise of First-Party Data
Experts from Digilant, Influ2, Infutor, Mobivity, and Stirista weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the increasing importance of first-party data and targeting methods not tied to cookies.
8 Ways Your CX Can Increase Revenue
Here are the eight ways you can utilize low-code platforms to make customer interactions frictionless and digitize critical areas of your business.
What’s Next After the Cookie Goes Away? Incrementality
While there are several different approaches to take in the post-privacy world — from probabilistic attribution to media mix modeling — incrementality is, and will become, an even more important tool in the marketer’s measurement toolbox.
Latest Posts
How to Take Advantage of Changing Consumer Shopping Patterns
With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?
Frictionless Payments Evolve Post-Pandemic
From tethered to cordless, handheld to hands-free. As payment processing hardware continues to evolve, retailers are beginning to experiment with allowing customers to actually become their own point-of-sale systems.
Innovation Brief: AT&T, Cloudflare & Twitter
M7 Innovations’ Matt Maher discusses AT&T’s new powerhouse, Cloudflare’s latest authentication solution, and Twitter subscriptions.
Expert Roundup: How Are Mobile Payments Transforming? Part I
To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Liftoff, Standard, Elevated Franchise Marketing, and UserTesting.
LBMA: MomentFeed Unveils “Enhanced Local Photos”
In this episode of Location Weekly, the Location-Based Marketing Association covers P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos,” and Ford patenting a new system for billboard-to-car advertising. Also, Mark Michael, CEO of DevHub, visits the pod. DevHub just acquired Brickwork Software.
DevHub Acquires Brickwork Software to Expand Online-to-Offline Marketing Power
Brickwork will be operated by DevHub going forward, and the company’s software will become a product in DevHub’s lineup of solutions. DevHub CTO Daniel Rust believes that Brickwork’s software will make DevHub’s current offerings to local marketing brands even stronger by enabling new online-to-store conversion actions, such as appointment booking and event RSVP.
Importance of “Performance Content” Grows alongside E-Commerce
When digital marketers think of content, they may think of Google Posts, basic SEO material, or thought leadership posts. But as e-commerce thrives, the most fundamental content to upgrade may be what digital marketing firm Jellyfish is calling “performance content.”
Why Contextual AI is No Longer Advertising’s Best-Kept Secret
AI leverages and analyzes data to take action toward the best possible outcome. However, contextual AI takes this one step further. It leverages the power of machine learning to provide human-like understanding of content. For brands, this means that they can serve relevant ads without the need for cookies or third-party data. Contextual advertising allows brands to engage with consumers within their universe of interest while protecting brand safety at the highest level.
How to Deliver Digital Experiences While Remaining Privacy-Compliant
With looming privacy changes, how can brands deliver digital experiences while remaining compliant? The answer lies in multitouch attribution and transparency.
What Is Person-Based Advertising?
Account-based marketing promised to take marketing to a new level of granularity. Instead of targeting entire companies, marketers would be able to connect with the specific accounts within enterprises that could lead to conversions.
But Influ2 reckons that ABM doesn’t offer B2B marketers enough granularity. As a result, it is pioneering person-based advertising in the B2B space, bringing the personalization of consumer marketing to the B2B setting.
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