News and Analysis
Ryan Serhant Update: Disrupting the MULO Real Estate World
We interviewed Ryan Serhant a couple of years ago, when he introduced the concept of a “real estate broker office as content creator studio.” His vision appears to be gaining momentum as Serhant expands into new markets. Serhant is also upping the talent game in a legacy industry by recruiting the best property “influencers” with […]
Swiftly’s Campaign Studio Can Empower Local Grocers
When ad historians look back on the evolution of DOOH advertising, they may well say of the present time, “self-service was the rage.” (Apologies to Anatole Broyard.) And just as Broyard opened a used book store in Greenwich Village in the 1940’s and got to know his clientele very well, so too do local grocers […]
Cracker Barrel: The Rebrand That is Anything But Stale!
The MULO (multi-location) restaurant ecosystem and the marketing agencies that support it have been abuzz and aghast over the past week. Cracker Barrel has about 700 locations in 44 states, but the number of opinions on their new logo and store design outweighs those numbers. And many have been less than favorable on the rebrand. […]
Commentary
A Guide to Scaling Social Media Management for Agencies
As your marketing agency grows, effectively scaling your social media management processes becomes crucial. However, scaling isn’t just about adding more clients—it’s about doing so efficiently while maintaining high-quality service. The key to achieving this? Integrating the right software solutions to streamline workflows, automate tasks, and optimize client management. This guide explores how leveraging technology […]
Streets Ahead: TikTok Returns, Google AI-Powered Q&A
In this week’s Streets Ahead update, SOCi discusses the return of TikTok and a new AI-powered Google feature for local answers. TikTok Returns to App Stores Amid Uncertainty The News After weeks of being unavailable for new downloads, TikTok is back in Apple and Google app stores. From January 19 until last week, new users […]
Mass Appeal vs. Local Love: Who’s Really Winning the Loyalty War?
Customer loyalty is the golden ticket for sustainable business success, but the question remains—are broad, mass-marketing strategies capable of winning hearts, or do localized approaches create the genuine connection customers crave? The challenge for brands, especially those with multiple locations, is deciding how to strike the right balance between scale and intimacy. It’s not a […]
Latest Posts
Amperity Unifies Fleet Farm’s Loyalty Program
You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
BOOM: The Extended Stay Hotel
Street Fight is always looking out for MULO (multi-location) categories on the upswing. The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
The Robot is Carrying Your Pizza: Timothy Tanksley Predicts the Future of MULO Serving
One of the biggest challenges bars and restaurants face today is finding skilled labor. Add to that the cost of overserving expensive cocktail ingredients (both in terms of product expense and product quality). Timothy Tanksley is the Director of Marketing at Richtech Robotics. At the Bar & Restaurant Expo, one of the company’s robots served us a […]
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
Report: Consumers Have Mixed Feelings on Spending
When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been taking a dive this year, falling to a 12-year low in March. With inflation persistent and […]
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