News and Analysis
Advertisers Can Learn from Political Marketers
Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to […]
Adomni, TikTok, and Screen Power
Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world. Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]
Enhancing Customer Engagement: Vericast and MessageGears Collaborate
Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications. […]
Commentary
How Not to Grow Your Brand’s Social Following
While establishing your brand across multiple social media platforms is an investment, in both time and resources, it’s typically at a lower cost than almost all other marketing tactics. The key to success, of course, is to use it correctly. Social media cannot and should not be an afterthought: To realize the full value of this game-changing tool, companies should make it a priority—and stay active.
Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search
There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.
A Vertical-by-Vertical Look at the Digital Ad Revenue Rally of 2021
Much of the post-Covid digital ad recovery can be attributed to a general shift from the physical to the digital world as a result of global shutdowns. The continued success, however, is a bit more nuanced. Let’s take a vertical-by-vertical look at digital ad spend trends.
Latest Posts
LBMA: Groupon and Booksy Partner on Salon Appointments
In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.
Is Snap Building a Local Discovery Engine?
Snap wants to compete with Google Maps as a local search and discovery engine. That’s a tall order, but Snap could have an edge in socially-fueled map results. As often, it’s all about the data.
Why Audio Out-Of-Home Is Attracting Brand Marketers
“Between Covid-19 altering consumer buying behaviors and accelerating the growth of e-commerce, specifically in retail media, consumers have higher expectations than ever when it comes to customer experience,” Vibenomics CSO Paul Brenner says. “Implementing AOOH into retail media plans allows retailers to deliver a personalized, one-to-few shopping experience consumers now expect.”
How to Use Location-Based Marketing to Drive Conversions
On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.
MOLOCO Secures $150m in Series C Funding
The mobile app marketing company MOLOCO announced that it had raised $150 million in Series C funding. Tiger Global Management led the round.
A Privacy-First Approach to Personalization
As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.
Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption
The so-called “buy and return loop” that stores faced during the height of the pandemic is back, and it’s a major burden for fashion retailers across the country. According to Britt Mills, senior director of customer experience at the digital consultancy Mobiquity, more shoppers are being forced to skip the dressing room due to in-store safety protocols, and since they can’t try on items, that leads to a higher likelihood of returns.
Retailers on Edge as Delta Variant Spreads
School supplies and backpacks should be flying off the shelves right now, but growing concerns over the Covid-19 Delta variant are prompting more families to hold off on back-to-school shopping and make essential purchases online.
3 Benefits of Scenario-Based Innovation
Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.
Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing
While the click-oriented advertising model is not going away and has its place, it is becoming more complicated with the influx of privacy changes that make targeting and measurement harder. As a result, VRTCAL Founder and President Todd Wooten makes the argument that content is king again.
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