News and Analysis

he Power of Place: Retailers Revolutionize Store Location Selection with Geospatial Intelligence

Retailers Revolutionize Store Location Selection with Geospatial Intelligence

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It’s a tale as old as time. A retailer picks a storefront, leases a building, and renovates a space — only to discover that the location itself is a dud. Maybe there isn’t enough foot traffic, or parking is too difficult. Or maybe shoppers in the neighborhood just aren’t interested in buying whatever products the […]

StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million

StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million

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E-commerce has come into focus as a critical solution — sometimes the only solution — for small and mid-size businesses that want to sell outside their physical stores and collect insights into consumer behavior. Given the important role that online sales now play in local commerce, it’s no surprise that firms focused on the e-commerce […]

Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season

Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season

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MULO (multi-location) retailers struggle to compete with Amazon, the online giant.  But they are never going to win that battle if they don’t focus on search for the holiday season. A new study by Nosto reveals that as much as $13.8B in sales may be lost on Black Friday and Cyber Monday (BFCM) because when consumers […]

Commentary

Marketers, We Need More Accurate Attribution Modeling

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In order to produce accurate attribution models, data must be combined, centralized, clean, valid, and recent. Brands that compile customer data from all channels and assemble the tech that produces multi-faceted views of customer journeys will have a competitive advantage. AI-driven modeling is possible with the right data tools in place.

The Next Era of Data Intelligence: Privacy by Design

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While people seem to be increasingly aware of the problem posed by surveillance-based advertising, the demand for customized experiences has not decreased. But how are brands supposed to get to know their consumers and create customized experiences without access to data?

Expert Roundup: Data-Driven Advertising’s New Playbook

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Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the resurgence of contextual ads and the intersection between privacy and antitrust issues.

Latest Posts

Hot Vax Summer Means It’s Prime Time for DOOH

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With consumers set for a summer of supercharged spending, advertisers are looking to digital out-of-home (DOOH) advertising to push their brands in front of people enjoying their newfound freedom out of the house.

Google Postpones Cookie Day of Reckoning

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Google announced it will not phase out cookies, which allow advertisers to track users across the Web, until mid- to late 2023. It had previously said it would do so by 2022.

A Marketer’s Guide to Creating Holistic Cross-Channel CX

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Like channels themselves, a strong CX depends on multiple technologies that work together — and it all begins with data. As a customer engages with a brand, regardless of where, when, or in what order they do so, everything in that holistic experience must be frictionless.

Innovation Brief: Amazon, Apple, and FCC Alerts

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s Ring Car Cam, Apple’s new picture-in-picture feature, and the FCC’s latest alerts. 

Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV

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To define the current state and future trajectory of mapping, we’ve rounded up top industry voices from Foursquare and NextNav as well as Street Fight’s own Mike Boland.

LBMA: Uberall’s Acquisition of MomentFeed

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In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.

Global Brands Get Creative with Post-Pandemic Loyalty Strategy

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As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.

Fostering a Cybersecurity Culture to Avoid Retail Apocalypse

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Reports indicate that local commerce is picking up. Consumers have shown pent-up demand, according to the National Retail Federation, after being locked down for many months with stimulus funds burning holes in their pockets. Retailers are noticing, but so are cybercriminals.

Think You’re Ready for AI? You Might Not Be

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Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.

6 AI-Based Mapping Systems for Efficient Logistics

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Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.