News and Analysis
6 Virtual Sizing Tools for Fashion Retailers
One of the last remaining hurdles for fashion brands to overcome in the e-commerce space has to do with sizing. For years, retailers have been attempting to replicate the in-store try-on experience online, with varying degrees of success. In 2023, something changed. Technology caught up with what shoppers and retailers were asking for, and a […]
The Marketing Agency of the Future: A Perspective from Andy Parnell
We recently sat down with Andy Parnell, President of Lane Terralever and Convince and Convert, an Arizona-based agency that works across a wide range of multi-location (MULO) clients in both the B-to-B and DTC worlds. With broad and deep experience, Andy has seen many changes in the marketing and agency world. He offers great insights […]
Agencies Find New Ways to Measure Performance of Snapchat Ads
Despite being one of the most influential social platforms on the planet, Snapchat is often viewed as being less desirable for advertisers than competitors like Facebook, TikTok, or Pinterest. That is, at least in part, due to how difficult it has traditionally been for advertisers to track their Snapchat Ads results in Snap. Now, an […]
Commentary
Apple’s Long View of Data Privacy: Revisiting Jobs in 2010
But what is the source of Apple’s self-interest, which drives its approach to privacy? I want to suggest that it’s not just a short-sighted opportunity to one-up Facebook and rival smartphone maker Google. Unlike the vast majority of tech companies recently touting new approaches to privacy, Apple isn’t new to this party.
Marketers, We Need More Accurate Attribution Modeling
In order to produce accurate attribution models, data must be combined, centralized, clean, valid, and recent. Brands that compile customer data from all channels and assemble the tech that produces multi-faceted views of customer journeys will have a competitive advantage. AI-driven modeling is possible with the right data tools in place.
Latest Posts
Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues
Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.
Why Are Brands Struggling to Track Influencer Campaigns?
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
LBMA: OneNav Raises $21 Million
In this episode of Location Weekly, the Location-Based Marketing Association covers Buffalo’s Olmstead Park using AR to bring history to life, Quan Media and AdQuick helping FreshDirect measure OOH ad performance, Kinetic and MyHome.ie teaming up on location-based real estate ads, and OneNav raising $21 million.
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands