News and Analysis
Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money
Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]
Yelp Launches Index to Combat Deceptive Reviews
With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]
Locality Says Start Your Election Spending
Election season will be here before you know it, and TV remains the star platform for political campaign media spending. According to AdImpact, political ad spending is projected to reach upwards of $10 billion in media spending, with TV (broadcast, cable, streaming, etc.) on track to rake in half of that number. Locality, a TV-advertising […]
Commentary
LBMA: Appen’s Acquisition of Quadrant
In this episode of Location Weekly, the Location-Based Marketing Association covers Avondale Park District putting Amazon lockers in parks, Oscar Meyer hitting the road with Lyft, FedEx leveraging sensors for last mile vaccine distribution, and Appen acquiring Quadrant in location data merger.
Why Marketing Is Here to Stay — Headed by CMOs or Not
While some high-profile companies that eliminated the CMO role delegated the responsibilities to the division level and/or divided oversight among other company leaders at the corporate level, all of these functions remain vital to business success. Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title.
Latest Posts
Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing
While the click-oriented advertising model is not going away and has its place, it is becoming more complicated with the influx of privacy changes that make targeting and measurement harder. As a result, VRTCAL Founder and President Todd Wooten makes the argument that content is king again.
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Back to School 2021: Supply Chain Shortages and High Demand
Preparing for back-to-school shopping this year, retailers faced a tremendous challenge: anticipating consumer needs at a time when Covid case numbers are shifting month to month and the conditions of in-person learning remain unclear. Add supply chain squeezes and rising consumer expectations, and BTS, which is supposed to be among many retailers’ best seasonal events, risks proving disastrous.
Delta Variant Leads to Shift in Consumer Behavior — Marketers Respond
With Covid-19 Delta variant cases on the rise, social distancing and sanitation have once again become top priorities for consumers. According to new data by Avionos, consumers are growing increasingly wary of shopping in physical stores due to the rise of the Delta variant. Among those consumers who shopped with a new brand during the pandemic, almost one-third cited safe in-store experiences as a top reason for choosing that brand.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation