News and Analysis
Measuring the Return on SEO: ROSS and the Future of Organic Search
There’s an irony at the heart of organic search. For users, searching is one of the most natural, rapid, and reliable digital experiences one can have. You ask questions and expect the best answers in return—instantly. For users, a search could not be simpler. For brands, however, it’s been a little more complicated. Historically, it’s […]
Samba TV : Voters Becoming Harder to Reach with Political Advertising
A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]
Steak & Ale Makes a Brand Comeback
We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years. Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]
Commentary
What You Need to Know about the Google My Business Name Change
The GMB name change brings with it a fair degree of uncertainty. Google may be retaining, for instance, the model of an API that helps partners manage listings for both SMBs and larger brands, but if the company is simultaneously building out a snazzy new interface for those same multi-location brands to manage Google profiles on their own, does this fact represent an existential threat to listing management companies?
LBMA: Chili’s Tests a Robot Server
In this episode of Location Weekly, the Location-Based Marketing Association covers Chili’s restaurants testing a robot server named Rita, Locky Dock Media Network blending media and public good, ProMobi releasing tech to track frontline workers, and EzFill adding gasoline to a growing list of on-demand delivery items.
Latest Posts
2022 Martech Predictions on Retail Media, CTV/OTT, and Messaging
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on the growth of retail media, the battle for consumer attention, the growth of CTV/OTT, and the increasing centrality of messaging to marketing.
Reputation Report Shows Increasing Relevance of ​​Google Business Profiles
Examining 3.7 million shopper reviews online, Reputation found that Google Business Profiles now have more impact on a location’s findability than any other factor. With 90% of consumers reading reviews before making a purchase, and review volume up 12% from 2020, retailers can’t afford to miss out on the opportunities that localized online marketing provides.
2021 Ranking Factors Report Underscores Importance of Google Profiles and Reviews
Three of the most notable trends — the ever-increasing importance of native Google My Business (now Google Business Profile) factors and, in particular, of reviews, as well as the diminished impact of citation building — are reinforced this year, with Google profile optimization accounting for 36% of local ranking, up from 33% last year, and reviews inching up from 16% to 17%, while citations continue at 7%, down significantly in importance compared to their prominent role in earlier years.
Heap Raises $110M to Fund the Future of Digital Analytics
Heap, a startup that helps businesses build better digital experiences by surfacing hidden friction and opportunities in the customer journey, has closed on a $110 million Series D round. That brings the company’s valuation to $960 million and solidifies Heap as one of this year’s heavy-hitters among digital analytics platforms for product builders, growth marketers, and analytics teams.
Yelp: Consumers Want Reviews, Not Just Ratings. OK, Google?
For Yelp, consumers’ stated preference for written reviews is good news to share, as the company forces reviewers to leave written text, whereas Big Tech rival Google, which has gained sway in the local reputation space in recent years, allows reviewers to leave a rating out of five stars without further commentary.
5 Brands Leveraging AI to Give Consumers What They Want This Holiday Season
What do shoppers really want this holiday season? As more brands transition to first-party data, advanced technologies like artificial intelligence (AI) and machine learning (ML) are taking the guesswork out of managing supply and improving the shopping experience with more personalized service.
With Supply Chain in Crisis, Retailers Use Tech-Enabled Processes to Monitor Demand
Demand for e-commerce shopping and fast shipping continues to be high, which puts additional pressure on retailers to fulfill consumers’ needs. As smaller, independent retailers look at how they can handle the upcoming surge, now is the time to utilize cloud-based communication tools like Twilio to keep customers satisfied.
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