News and Analysis
BOOM: Mini Golf Goes Maxi
Even if you may never be a star on an international golf tour, you can beat your friends and family to a rousing game at indoor mini golf. Puttshack, which opened two mini golf locations in 2021 has rapidly grown to 11 nationally in: Nashville Boston Chicago Dallas Houston St. Louis Pittsburgh Miami Denver Scottsdale […]
This Channel Could be Bowling Brands Over
Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]
BOOM: The Skinny on FAT Brands
FAT Brands sends us regular news announcements about their growth, menu updates, and company strategies. We’re wowed by their speed of franchise innovation. We reached out to their executive team to get insights into the FAT philosophy and forward-looking path. As a MULO (multi-location) brand, they are clearly one of the gentle yet powerful giants. […]
Latest Posts
Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts
In this episode of Location Weekly, the Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs, Ireland’s Gamma launching AddressLink geo service, Shake Shack and DoorDash teaming up on a chicken sandwich dating site, and 7Eleven going touchless with hologram self-checkouts.
Three E-Commerce Advertising Opportunities to Leverage Now
For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.
Self-Serve Ad Units Level the Playing Field for Emerging CPG Brands
Large CPG brands have traditionally had a leg up over smaller competitors when it comes to shoppable advertising. With the budgets to spend on managed service solutions, global brands like Campari, Heineken, and Chinet have enabled shoppers to add their products directly to retailers’ online carts, efficiently using digital advertising to grow offline sales at the stores of their choosing. Now, the shopping list marketing platform AdAdapted is bringing that same technology to smaller retailers and emerging brands.
Getting Real About Augmented Reality’s Marketing Implications
At CES 2022, Microsoft announced a surprise partnership with chip manufacturer Qualcomm, indicating the potential for the software giant to develop smaller chips and better software for AR glasses or mobile AR applications. Add in the metaverse, and the possibility for further AR growth in advertising is extraordinary. AR experiences like these can move consumers closer to a purchase decision.
Programmatic Best Practices: Dynamic Creative Optimization
As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) has become a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the best possible creative at the right time. Ads are customized and changed in relation to a user’s past behavior or current situation with individual components of an ad personalized in real-time.
Locally Satisfies Shoppers’ Demand to Find Popular Online Items Near Them
Popular brands with successful online storefronts can integrate Locally’s technology to show shoppers where they can pick up specific product merchandise immediately at retailers in their own neighborhoods. For example, a shopper who clicks on a 30oz Rambler Tumbler on YETI’s website would see a link to purchase the product online, alongside a list of retailers that have the product in-stock nearby.
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