News and Analysis
An Infusion of Franchise Savvy from Dana Kupper of PrimeIV
Dana Kupper was inspired by her husband (a brand ambassador for PrimeIV since 2019) to become the owner/operator of an IV franchise. (She also has a corporate job at American Express Fine Hotels & Resorts.) We’ve written about the BOOM of the needle and how MULO (multi-location) businesses that provide health-related infusions are on the […]
Get in the Game: Jeff Michaels of Mobivity Talks Mobile Gaming
Mobivity is a provider of technology connecting mobile gaming audiences to real-world brands and products. While mobile gaming includes casual games (like Solitaire, Candy Crush, etc.), gamification traditionally means turning regular tasks into games to increase fun and enjoyment. Mobile gaming (Mobivity’s focus) has become an effective tool for customer acquisition and engagement. MULO (multi-location) […]
BOOM: Ramen Graduates From Dorm Room to MULO Brand
Many of us know ramen as the instant noodles that served as an inexpensive and fast meal when we were students or recently-graduated professionals, with limited budget for restaurants and limited home cooking skills and equipment. Elevated ramen was introduced to the U.S. in 2004 with the opening of the Momofuku Noodle Bar. The brand […]
Commentary
2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy
This digital-first mindset applies more pressure than ever on brands to create a holistic online experience in 2022, one that combines tried and true business strategies with creative new methods for enhanced visibility and customer experience. Success will come down to three critical elements in the year ahead: brand discoverability, compelling offers, and seamless customer experiences.
5 Ways Data Privacy Will Evolve in 2022
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
The Growing Importance of Retail and Second-Party Data
Heading into the New Year, there are many moving pieces for both marketers and publishers to consider. Navigating 2022 requires focusing on first- and second-party data, building symbiotic relationships, and thinking strategically about how best to capture audiences. As always, we’ll stay on our toes. Happy New Year!
Latest Posts
BrandMuscle Releases Markie, a Local Marketing Virtual Assistant
The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
3 Examples of B2B2C Commerce in AR
The under-exposed B2B2C AR sub-segment includes enabling tools that equip businesses to build and offer AR experiences to their customers. Under that umbrella are AR platforms such as Snap’s Lens Studio. It lowers friction for consumer brands to create AR lenses to promote themselves and interact with customers in novel ways.
How Restaurant Chains Are Using NFTs in 2022
What was once an approach used primarily by fashion brands, like Gucci, Adidas, and Louis Vuitton, is now being adapted for the restaurant industry. Fast food giants like McDonald’s are using NFTs to energize their social media followers, while other restaurant chains are allowing investors to use NFTs to buy shares in brand franchise fees and adding virtual ordering and online delivery to their metaverse presence.
The “Say-Do Gap”: Why Marketers Can’t Simply Ask Consumers for Data
Asking consumers to relay their information in a survey is not as bullet-proof a privacy-adjusted marketing strategy as it might sound. That’s because of what consumer insights platform DISQO calls the “say-do gap”: What people say they do and what they actually do often does not line up. This forces brands to collect data on behaviors with consent — which is what DISQO aspires to enable.
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation