News and Analysis
Yelp Report Measures Consumer Interest in Regional Brands
Cava, Scooter’s Coffee, LongHorn Steakhouse, The Habit Burger Grill, and Wawa are all regional retail brands that have higher consumer interest in some parts of the country than in others. And they’re gaining traction in those markets. According to the first-ever Yelp Fastest Growing Brands report, these “challenger” brands, while not industry leaders, are disrupting […]
AI and the Drive-Thru
The drive-thru was an innovation when it first appeared in 1921 at a place called The Pig Stand. Fast-forward to 1947, when the two-way speaker box debuted at In-N Out Burger. Car culture has always been popular in the U.S., and the pandemic accelerated the desire for consumers to stay in their cars while picking […]
Peak-a-Boo: Retail Apps See You
Do branded apps usage peak, after holidays, tentpole events, or other special occasions, for you? Airship, which helps brands optimize their mobile app experiences for customers, released research this month that shows the struggle is real for retailers trying to capture and sustain long-term value from app downloads during “peak” times of the year. Airship […]
Commentary
Programmatic Best Practices: Dynamic Creative Optimization
As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) has become a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the best possible creative at the right time. Ads are customized and changed in relation to a user’s past behavior or current situation with individual components of an ad personalized in real-time.
Third-Party Delivery Apps Are Stealing Your Customers. Here’s How to Regain Control
Think grocery’s biggest problem is inflation? It used to be. These days, it’s third-party vendors like Instacart who impact your results in an already margin-thin business. Add in retail giants like Walmart, who are rolling out their own grocery delivery services as new services continue to pop up, and that impact becomes even greater.
Location-Based Marketing Association: Pinterest’s AR Home Decor Tool
In this episode of Location Weekly, the Location-Based Marketing Association discusses Cross River Bank and PayTile teaming up on location-based payments, GeoBroadcast Solutions targeting iHeart in radio, Pinterest releasing an AR home decor tool, and PAR Technology integrating Radius Network’s Flybuy SaaS platform.
Latest Posts
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
These Location Intelligence Solutions Are Optimizing Last-Mile Delivery
Advanced location intelligence software combines artificial intelligence and street-level mapping data to help startups predict customer buying patterns and stage inventories in the right locations — e.g. ghost kitchens — using prediction algorithms and real-time sales metrics. Location intelligence software firms are also taking advantage of traffic data, weather information, and consumer behavioral data to help last-mile delivery companies streamline operations in today’s tough business environment.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
The Challenge of Brand Alignment with Social Issues
Increasingly, brands with high public visibility must articulate their positions on issues the public cares about while avoiding the appearance of exploiting public sentiment for purposes of self-promotion. And whether or not a formal statement makes sense on every issue, companies should be prepared for the day when a consumer comes to them to ask a question or offer feedback about a brand’s actions or values, perhaps in the form of a social post that is there for all to see.
GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads
A new partnership between the contextual-first digital ad platform GumGum and Frameplay, a company that enables intrinsic in-game advertising, could give multi-location brands a way to reach gamers in select markets while also enhancing the playing experience for those seeking more in-game rewards.
Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value
Retail media networks have a significant role to play in helping DTC brands engage with their audiences while bringing down customer acquisition costs. To reduce user acquisition costs while driving lifetime value, brands also need to figure out exactly what to measure and how to understand target customers.
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