News and Analysis
Hallmark Launches its Own Media Channel
In the MULO (multi-location) retail world, Hallmark is one brand that has consistently been able to flex and scale — beyond the brick-and-mortar card store. Now, Hallmark is “joining the streaming fray.” The new media channel will (of course) be called Hallmark+, and it will make its debut in September. Hallmark has been way ahead of […]
Who Owns What in the MULO World?
Darden recently made a huge acquisition in the MULO (multi-location) food world, gobbling up Chuy’s fast-casual Mexican locations (100+) in a $605M deal. According to FSR Magazine, the holding company has also made some major acquisitions over the last decade. “Chuy’s marks Darden’s sixth acquisition in 15 years. In 2007, the company acquired RARE Hospitality […]
Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends
The working crowd still eats lunch. They just don’t do so at restaurants and take-out near their offices as much. Instead, they are saving their money to splurge on lunch out and drinks with friends on the weekends. A story on NBC.com went so far as to declare that “the lunch rush is dead,” citing […]
Commentary
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
5 Big Marketing Opportunities for Multi-Location Brands
This year’s is the fourth annual LMBR report; the data used in the analysis was provided by data partner Places Scout. Those interested in the full results can check out the report here. In this article, I’ll highlight just a few of the key takeaways for multi-location marketers.
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Latest Posts
Why Diverse Talent Is Key to Digital Advertising Success
Advertisers need to speak to diverse audiences and adtech companies need to enable them to do so if the digital advertising industry is to be successful at its core goal: connecting advertisers with consumers to build relationships and drive business outcomes.
Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information
In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.
New Hires at Digital Remedy, GlassView, and DISQO
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Digital Remedy, GlassView, and DISQO.
Yelp Comes to an Inbox Near You
With Mailchimp now in the mix, Yelp can be a central component of brands’ email outreach. This helps brands generate content that can be featured in their newsletters (think “review of the week”), which is always welcome to ‘content-starved’ brand marketers or time-starved franchisees.
Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
Yelp Is Making It Easier to Add Review Content to Email Campaigns
As businesses work to increase the return on investment of email marketing, Yelp is launching a new feature designed to add local reviews and other user-generated content to Mailchimp campaigns.
5 Cloud-Based Platforms for Optimizing Retail Returns
Returns are soaring along with e-commerce transactions. Here are five return management and pick-up services designed for retail businesses.
Apple’s Search Ad Business Triples in Market Share
AppsFlyer reports in its latest mobile advertising Performance Index that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (read: billions in revenue) being Google and Meta.
What’s Old Is New Again: Marketers Adopt Marketing Mix Modeling
As signal loss complicates granular measurement frameworks like multi-touch attribution, marketers are reconsidering more holistic techniques like marketing mix modeling, or MMM.
Identity is Table Stakes, But There’s More Than One Table
Since first-party cookies and login-based user targeting have now become key marketing elements, and new platforms are continuing to evolve and emerge, all marketers should be identifying people across multiple platforms — not just tracking various click patterns.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why AI Describes Locations Differently