News and Analysis
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
Why Some MULO Brands are Going Online-Only
This week, Outdoor Voices announced that the company is closing stores and migrating its business to online only. Will they re-brand “Indoor Voices?” Joking aside, the move appears essential for the popular athleisure brand to remain alive. They are hardly the first brand to go from MULO (multi-location) outposts to just the screen. Athleisure is […]
BUST: Jo-Ann Fabric and Crafts Needs to be Re-Stitched
We recently covered the challenges of the MULO (multi-location) crafts industry and speculated on whether the giant stores that sell sewing, knitting, scrapbooking, and other creative supplies and classes would survive. The question is still unanswered, despite the fact that 81-year-old Ohio-based Jo-Ann Fabric and Crafts (JOANN) just filed for Chapter 11 bankruptcy. All of […]
Commentary
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
Latest Posts
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
CommentSold Launches White-Label Live Selling Platform Videeo
CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
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