News and Analysis
Christena Garduno of Media Culture: The Marketing Agency’s Future
Marketing agencies used to be able to woo clients with unique and emotional ad campaigns. Then, as media options became more varied, knowing how and where to spend ad dollars (print, television, radio, and ultimately online) was a critical factor. Today, agencies must deliver a full range of strategies and solutions, and data analytics and […]
Nexxen Partners with Vevo to Expand Programmatic Advertising in CTV
Nexxen, a leader in unified advertising technology with deep expertise in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world’s largest music video network. This collaboration marks a significant milestone for both companies, as Vevo joins forces with Nexxen’s supply-side platform (SSP) to enhance its programmatic advertising capabilities, particularly across […]
Back-to-School Shopping Patterns 2024
Most holidays seem to have moved up in the calendar as opportunities for retailers and manufacturers to get a jump on back-to-school sales activities. In some warmer states, school starts in August. Parents sending their kids off to college need ample prep time to stock dorm rooms (and the closets and refrigerators within them). Amazon […]
Commentary
Trust in the Post-Cookie Era
The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.
How to Harness Public Web Data to Delight Customers
Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.
Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
Latest Posts
SafeGuard Privacy Raises $7M to Automate Data Privacy Compliance
SafeGuard Privacy, a SaaS platform that automates data privacy regulation compliance, raised $7 million to fuel its mission to simplify increasingly complex privacy regulations.
4 Common Dynamic Pricing Myths Debunked
With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience.
How Brands Can Navigate the Economic Downturn
Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.
Google Pushes Maps in a More Visual Direction
Google has been making search more visual for years. One step in this direction was making photos more prominent in search results. Now, Google is making Live View more searchable (it is Google, after all).
How Co-op Advertising is Fueling Localized Marketing Programs
Russ Mann, vice president of marketing at the Advertising Checking Bureau, checked in with Street Fight to discuss the state of multi-location marketing and the role co-op advertising has to play in the space.
Retailers Bet on Digital Twin Technology
Digital twin technology creates virtual models designed to reflect both online and physical systems, and it has captured the attention of the retail market.
How the Kroger-Albertsons Merger Would Affect Retail Media
If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.
Brands Leveraging Affiliate Channel to Move Retail Inventory
With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.
Yelp’s Spotlight Ads Help National Brands at a Local Level
A new ad product from Yelp is helping national and regional brands connect with consumers at the local level.
Local SEO Strategy: 4 Tips Every Agency Needs to Know
To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem