News and Analysis
Keen Partners with TapClicks to Simplify Data Collection for Marketers
Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]
Beware the Small Screen: Consumers Resist Mobile Shopping, Says Megan Hastings
A new report from Quantum Metric reveals that mobile commerce hasn’t fully bloomed. In fact, Quantum Metric calls mobile the “awkward middle schooler of digital commerce.” The report reveals that consumers have mixed emotions about leveraging mobile commerce in retail, travel, and financial services. 75% browse on a mobile device at least 2+ times a day, but just 26% buy […]
The MULO Retail (R)Evolution: 5 Keys to Success
Retail is far from dead, despite the rise of online commerce. It’s just evolving — in some cases radically. The media is often filled with stories of MULO (multi-location) retailers declaring bankruptcy and/or shuttering locations. But, at the same time, new brands and categories are emerging and expanding. Fast Company recently featured new brands, including […]
Commentary
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.
Latest Posts
Report: High-Income Consumers Forge Ahead with Holiday Spending
The divide between the “haves” and the “have nots” is growing. According to a new report by Havas Media Group and the CX intelligence platform DISQO, the bifurcation in holiday spending intent between lower and higher-income consumers is stark — and it’s only getting larger.
Elevating Subscriptions: Turning Transactions into Deeper Customer Relationships
What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—on exceptional customer experiences (CX). This includes real-time support and service to meet high demand while furthering customer relationships.
Grocers Grapple with Reaching Middle-Market Shoppers
Of all the categories of retail shoppers, one stands out as being particularly difficult to reach — the middle-market shopper. Neither price sensitive nor premium, middle-market shoppers are unpersuaded by the availability of cheaper or more sustainable options. To engage this elusive group, one-to-one marketing is the only reliable option.
How Advertisers Can Capitalize on YouTube Shorts Coming to CTV
Curt Larson, chief product officer of Sharethrough, checked in with Street Fight to explain the significance of YouTube shorts’ move to CTV. He also shared thoughts on the increasingly intertwined future of CTV and mobile as marketing channels.
Quotient Offers Advertisers Scale with Retail Ad Network
More players are entering the retail media space each month, making it increasingly difficult for brands to measure retail media campaigns across multiple networks in a holistic way. But executives at the digital promotions firm Quotient believe they’ve found a solution. Just this morning, Quotient launched its own retail ad network.
Many Consumers May Be Relaxing on Location Privacy — But Not Necessarily for Ads
Are Americans opening the door on privacy? Despite initial reservations, a new survey shows consumers are largely open to sharing their location data with brands, as long as it benefits them personally or improves society at large. But comparatively few say they’ll share location data in exchange for ads.
What Amazon’s Clean Room Services Move Means for Advertisers and Competitors
The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.
New Hires at Cooler Screens, Good-Loop, and BRIDGE
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at Cooler Screens, Good-Loop, and BRIDGE.
Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023
These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.
Instagram Becomes a Product Discovery Engine
Instagram has somehow conditioned its users to see it as a product discovery engine. Its feed is filled with fashion and food products … and users lap it up.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem