News and Analysis
City Mattress Rests Easy with Agital
Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]
Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
How B2C Marketers are Spending in 2024
A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]
Commentary
The Growth of Visual Search
Claire Carlile, in a recent post on visual search that contains useful tips for local businesses, shows us that Google is now making it possible to conduct a search that starts and ends with images. Her example search is conducted using Google Lens, where an image of a Sony headphones package is the “query” that produces a local pack result replete with its own images. This may or may not be the future of search, but it’s highly representative of the visual-first orientation that Google is embracing to a growing degree.
How Brands Can Better Serve Increasingly Elastic Customers
One of the many things the pandemic has demonstrated is the elasticity of consumers – they’ll continue to consume and ‘snap back’ to their preferred methods, albeit with some new expectations. This is what businesses need to know about the elastic consumer and how they can shift practices to best serve their customers in 2022.
Latest Posts
Retailers Build Internal Infrastructure to Optimize In-Store Advertising
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
Location-Based Marketing Association: Panera Bread Tests CarPlay in the Drive-Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers REVLAB Technology rolling out its Campus Safe panic button, the Minnesota Twins partnering with ARound for virtual experiences, Panera Bread testing CarPlay in the drive-thru, and Cerence launching a new solution to make any car smart.
Maximizing Brand Growth via OOH amid a Downturn
The channel as a whole has evolved from the last time the country went through a recession in 2008, opening up many more opportunities for brands looking to remain front and center for consumers during economic turmoil. Here are five strategic ways to maximize brand growth via OOH during a recession.
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