News and Analysis
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
Commentary
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
How to Overcome Roadblocks in Your First-Party Data Roadmap
What is holding brands back from developing robust first-party data strategies? Often, the roadblocks can be attributed to uncertainty, accessibility, and structure. While daunting, these are not insurmountable barriers.
Latest Posts
Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs
The shopper intelligence firm Catalina and Kroger’s retail data and analytics unit, 84.51°, are collaborating on a solution that will deliver Kroger’s digital promotional offers to customers who shop exclusively in-store.
Agencies Are Embracing ChatGPT. Is That a Mistake?
In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.
How Brands Can Use Apple Business Connect to Reach Local Customers
With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.
Super Bowl LVII Ad Landscape Shaped By Economic Uncertainty
With so much economic uncertainty in 2023 — including mounting layoffs at tech giants like Microsoft and Google — Sol Marketing CEO Deb Gabor believes advertisers may choose to focus on promoting small-ticket items during this year’s game, like snack foods and beverages, while brands selling big-ticket items are largely out.
Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent
The Home Depot-Meta incident imparts a broader lesson about the limitations of basing a data privacy strategy on the collection of first- or zero-party data.
Is Sustainability the Latest Retail Marketing Fad?
While countries like France are laying down the law regarding sustainability in fashion, retailers across the U.S. are preparing to capitalize on consumer interest in eco-friendliness as a marketing tactic.
Why the US Government’s Google Lawsuit Matters
For marketers, the big question here is whether Google’s tools are more useful or harmful — are the convenience and scalable audiences they enable worth the cut Google takes out of the digital ad market, raising prices? This is among the questions Google will have to answer.
With AI for Shelf Checking, Google Gives Retailers What They Want
Google’s announcement that it would be enhancing Google Cloud for Retailers with shelf checking got people talking at the National Retail Federation’s conference in New York earlier this month, but the push to turn physical stores into digital assets has been underway for years.
How Brands Are Using Interactivity to Shorten the Purchase Cycle
With brands expected to pull back on media spending during the first half of the year, media buyers are looking at stretching their ad budgets to activate in more meaningful ways.
Why and How Retailers Are Dropping Very Generous Return Policies
COVID ushered in a period of free and limitless returns as retailers scrambled to keep shoppers at a time when stores were closed. But the worst days of COVID are in the rearview mirror, and the 2023 macroeconomic environment provides no succor for overly generous policies.
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