News and Analysis
How to Get That Precious Email Address: A New Study by LiveIntent
Close to 40 percent of brands are increasing their email budgets. Although consumers’ inboxes remain packed, email marketing remains one of the most effective options for targeting and attribution. A new survey by LiveIntent offers some compelling data and implications for those MULO (multi-location) marketers using email as part of their marketing strategy. The biggest […]
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
AI Powered Yext Social to Boost Brand Local Engagement
Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]
Commentary
How Much Longer Can Apple Ignore the Needs of App Developers?
Developers long favored iOS as it offered the best ability to monetize, the most valuable audiences, and the highest revenue per thousand impressions (RPM) in the app ecosystem. But are the scales now tipping in Google’s favor? Google’s recent billing move puts new pressure on Apple — an added pressure that may have contributed to the lack of new anti-tracking rules announced at Apple’s recent Worldwide Developer Conference.
How to Build a Sustainable Growth Team
A clearly outlined strategic growth plan and dedicated growth team can make all the difference. For most, however, knowing where, when, and how to start building said growth plans and teams can feel like an almost impossible riddle to solve. I’m here to help demystify the first steps toward doubling down on growth and scaling your business to its best next stage.
3 Guidelines for Marketing in a Recession
How can marketers overcome macroeconomic challenges and optimize spend to drive growth even during tough times? Here are three guidelines for marketers to follow.
Latest Posts
What the Rise of Generative AI Means for Marketers
While these are still early days for OpenAI’s ChatGPT and Google’s Bard, marketers have begun to pounce. From creative production and versioning to content generation and customer service, marketers are finding innovative ways to use AI chatbots to generate more reliable results for their clients.
Google’s AI Chops and Local Search
ChatGPT celebrants have lauded it as a Google killer or questioned why Google wasn’t first to the generative AI phenomenon. But there’s a problem with that narrative: Google has been all over AI for years.
Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
6 AI-Based Voice Ordering Systems for Restaurants
A growing number of restaurant chains are deploying AI ordering systems to streamline phone orders and digitize their off-premise business.
As GoodRx Stumbles on Privacy, Competitors Pounce
Seven years after the European Union got the ball rolling on consumer privacy by adopting the General Data Protection Regulation (GDPR), the U.S. Federal Trade Commission announced its first-ever financial penalty for inappropriate data sharing practices by GoodRx.
How Marketers Can Use AI Right Now
AI is generating more than ample marketing buzz, but it can be hard for marketers to separate real opportunities from the hype. Street Fight checked in with AI expert Ted Loofbourrow, CEO of ViralGains, to learn about how marketers can use AI right now.
What Amazon’s Move into Clean Room Services Means for the Space
Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it.
4 Ways to Use ChatGPT for Local Marketing
Digital agencies are embracing OpenAI’s ChatGPT, and so are local marketers. With its automation capabilities and natural language processing skills, ChatGPT has the potential to level the playing field for small and mid-size businesses as well as regional chains without agency support.
6 Highly Effective Ways to Generate Trust in Your Ecommerce Site
Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors.
Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices
Everyone tuned into local commerce knows that fraudulent local reviews are a problem. But how big is the problem, and what can marketers and platforms do to diminish it?
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem