News and Analysis
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Big MULO Moments: Amazon Day 2024 Recap & Insights
Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]
Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report
A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]
Commentary
To Crack Open CTV’s Data Issue, Give Publishers the Benefit of the Doubt
There is an opportunity to take some of the best strategies from decades of linear TV buying and selling and bring that forward. Adding intelligence on the supply side for CTV, while at the same time empowering the buy side to use that data to deliver scale, ensures that video has the breadth to do what it does best: power awareness and build brands.
Combating Ad Fraud with Machine Learning and Human Supervision
While machine learning and artificial intelligence are on the rise within ad fraud prevention efforts, it’s becoming clear that machines, despite their competence for processing knowledge, can’t fight the battle alone. Ultimately, humans are much more adept at understanding and applying logic. That’s why a combination of machine learning and manual, human intervention is crucial in the fight against ad fraud.
Latest Posts
The Influence of Reviews on Conversion
Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022.
What Marketers Can Learn from Black Friday
A possible recession isn’t freezing consumer spending — but it is pushing consumers toward discounts. That’s the takeaway from the signature bellwethers for holiday shopping, Black Friday and Cyber Monday, which saw strong activity levels according to initial figures from Adobe Analytics.
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