Research and analysis on industry trends within hyperlocal marketing
White Papers and Reports
This report equips marketing and advertising professionals with critical insights on the state of the market and offers the most comprehensive source available for understanding how to target individuals at key moments in the purchase cycle.
We spoke in-depth with 50 of local merchants over several months to find out about their business needs, their marketing viewpoints, and what drives them to choose hyperlocal content, commerce and technology options.
Local search is changing in ways that are important for consumers, businesses and the search industry. This white paper outlines the results and implications of a recently conducted study examining the ways that consumers use local search.
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