A little crib sheet dug up by Techcrunch, apparently belonging to the brain of uber investor Ron Conway, tells a good deal about what Conway’s thinking. But what it really says is that what’s hot… again … and still … is l o c a l. Take look and you’ll see “mobile + local,” “social + local,” […]
The iPhone version of the popular LivingSocial app called Daily Deals has for a week now been bombing us with discount pop-up alerts a little before noon. One minute nothing. The next – bloop bloop bloop – a spate of three or more deals on facials and tanning salons. Maybe it’s me but I don’t […]
Is that a “ding-ding” or a “gong”? Business Insider has a micro interview on the subject with ReachLocal CEO (and man with the best name in the biz) Zorik Gordon. Nothing earthshaking but worth the couple minutes, minus the ads. Check it out This post originally appeared on Locl.ly.
Big props to Locationizer for making it even easier for us to let out brains turn to mush. Worried about forgetting, well, anything associated with a place? “Next time your near an Arby’s get me a Beef & Cheddar.” Just pick the spot on a map, type in a note and voila, the next time […]
Video advertising has been the hot thing for long enough that it’s now passé to refer to the pivot to video. It’s about time, then, that the Big Tech company hoping to break into the digital ad market dominated by Google and Facebook added video to its inventory.
On this week’s Location-Based Marketing Association podcast: Hermes AR package delivery, NFC forum’s payment standard, Lego + Snapchat + Kabooki, McDonald’s + Waze billboards, Geon Network, Glympse partners with Albertsons.
Google has been fined $1.7 billion for violating Europe’s antitrust policies. Specifically, the company stands accused of compelling companies that deploy its search capabilities on their own platforms to display a disproportionately high humber of text ads that will line Google’s pockets.
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
5G goes far beyond just a speed boost. The quantitative advantages are joined by qualitative factors that will enable all kinds of new consumer use cases and content delivery strategies. This notably includes more precise location tracking/targeting and even some indoor use cases (think: retail). 5G-enabled phones will phase in over the next three years. Then, it’s off to the races.