Featured Articles

All Is Local

A little crib sheet dug up by Techcrunch, apparently belonging to the brain of uber investor Ron Conway, tells a good deal about what Conway’s thinking. But what it really says is that what’s hot… again … and still … is l o c a l. Take look and you’ll see “mobile + local,” “social + local,” […]

‘Sup with Daily Deals from LivingSocial?

The iPhone version of the popular LivingSocial app called Daily Deals has for a week now been bombing us with discount pop-up alerts a little before noon. One minute nothing. The next – bloop bloop bloop – a spate of three or more deals on facials and tanning salons. Maybe it’s me but I don’t […]

Will Google Go Local Better than Bing!

Is that a “ding-ding” or a “gong”? Business Insider has a micro interview on the subject with ReachLocal CEO (and man with the best name in the biz) Zorik Gordon. Nothing earthshaking but worth the couple minutes, minus the ads. Check it out This post originally appeared on Locl.ly.

Locationizer Hits the Spots

Big props to Locationizer for making it even easier for us to let out brains turn to mush. Worried about forgetting, well, anything associated with a place? “Next time your near an Arby’s get me a Beef & Cheddar.” Just pick the spot on a map, type in a note and voila, the next time […]

At I/O, Google Offers a New Vision for Local Search

The notion of “helping you get things done,” emphasized by Sundar Pichai in his I/O keynote, provides a through-line for many of the event’s announcements. It struck me watching the presentations how thoroughly Google has become a consumer electronics company, a marketer of devices where search is more a central feature than a standalone product. Google, in other words, has become thoroughly dedicated to marketing its famous search capabilities in the context of devices that help you perform daily tasks. In the process, it is transforming local search and how we relate to the world with electronic devices.

LBMA Vidcast: Factual, Walgreens, Burger King

On this week’s Location-Based Marketing Association podcast: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens first U.S. store, Burger King delivers in Mexico City traffic jams, Para’Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.

Twitter Time: Responsible Writing in Today’s Media Landscape

If criticism of Twitter and the news media is ubiquitous, it is largely because content on those platforms so often fails to rise to the challenge of responsibility. It aims to produce outrage and push partisan narratives without interrogating its assumptions and all the facts in play. It lacks thought at a time when the endless and rapid reproduction of content in digital space demands we be more thoughtful than ever because we never know where and in how many places our words will reappear.

Zenreach Attract Connects Online Ads to In-Store Results

Online metrics, like click-through rates and return-on-ad-spend, can quickly show ecommerce retailers how well their digital advertising campaigns are working. But what happens in the real world? The KPIs used in ecommerce mean almost nothing to brick-and-mortar merchants. In fact, digital approximations can actually cause merchants with physical locations to overspend on certain audience segments, while undervaluing others.

That’s something Zenreach is trying to change.

Chrome Cookie Changes to Affect All—Not Just the Top Line

Google’s latest Chrome changes may sound abstract to those of us who are on the ground doing digital ad work, but they will soon come to dominate our industry. If you work in display advertising at a brand and read the announcement, I’m sure you know at some point the dynamics of the ecosystem will change. But this is going to be big — your entire set of knowledge will soon be different. You’ll need to learn how first-party data looks, is captured, and how to connect first-party data that represents intent to first-party stable identifiers like email.

Visual Search and Local: A Match Made in Mountain View

Though visual search challengers such as Snapchat and Pinterest could shine in niche use cases such as fashion items, Google will rule as the best all-around utility for visual search. It has the deepest tech stack, and the substance (knowledge graph) to be useful beyond just a flashy novelty for identifying things visually.

The name of the game now is to get users to adopt it. Google Lens won’t be a silver bullet and will shine in a few areas where Google is directing users, such as pets and flowers. But it will really shine in product search, which happens to be where monetization will eventually come into the picture.