Street Bytes | Street Fight - Part 2

On the Various Challenges Facing European Publishers (and Some Solutions)

David Mihm and Mike Blumenthal

On the Various Challenges Facing European Publishers (and Some Solutions)

“As audiences age out, the number of print subscribers will plummet, and as older small business owners retire, old ways of doing business … retire with them as well,” David Mihm writes to Mike Blumenthal. “Legacy media companies that don’t evolve rapidly are going to be left with no audience and no customers.”

Cultural Shifts Underlines Google’s Local Enterprise Play

David Mihm and Mike Blumenthal

Cultural Shifts Underlines Google’s Local Enterprise Play

“Google at one time talked about a suite of GMB products called the Business Builder but it got left on the cutting room floor of the forced march to Google Plus and the subsequent ugly separation,” Mike Blumenthal tells David Mihm. “It’s refreshing to see a similar strategy finally coming to fruition. I think we are seeing them being slowly tied together.”

Making Sense of Posts in Google’s SMB Product Portfolio

David Mihm and Mike Blumenthal

Making Sense of Posts in Google’s SMB Product Portfolio

“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”

The Current State of Google Maps — Fake News, Fake Reviews

David Mihm and Mike Blumenthal

The Current State of Google Maps — Fake News, Fake Reviews

“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”

Constructing the Enterprise Priority List for Local Search

David Mihm and Mike Blumenthal

Constructing the Enterprise Priority List for Local Search

“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, but easily found and crawled by Google, not hidden behind some opaque code.”

Frustration With Digital Marketing Vendors Boils Over for One SMB

David Mihm and Mike Blumenthal

Frustration With Digital Marketing Vendors Boils Over for One SMB

If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”