News & Analysis

Survey: Social Advertisers Missing Critical Components in Data Ownership

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Unified’s report found significant confusion on the topic of social advertising data ownership, with most marketers not knowing what happens to their data if they switch agencies or whether there is a way to independently verify the information in their wrap-up reports.

News & Analysis

Uberall Upgrades Location Services to Account for Booming Mobile Search

by Anna Kramer Share this  
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The update aims to boost search engine optimization for Uberall’s multi-location consumer-facing clients in order to drive in-store foot traffic. It comes at a time when mobile “near me” searches hit unprecedented heights and continue to grow.

News & Analysis

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

News & Analysis

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual.

News & Analysis

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

by Geoff Michener Share this  
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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

News & Analysis

Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com Agrees to Tentative $2 Billion Sale… Mobile Ad Blocking Is Becoming a Bigger Threat… Apple’s Push Against Push Is An Opportunity for Advertisers…

News & Analysis

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

News & Analysis

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

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As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.

News & Analysis

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

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In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

News & Analysis

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

News & Analysis

PureCars CEO Talks Power of Location Data—And How Some Brands Can Build Beyond It

by Kate Talerico Share this  
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Street Fight talked with Sam Mylrea, CEO of PureCars, a marketing automation and business intelligence suite for auto dealers, to discuss how his company uses location data to help dealerships capture the attention of nearby customers.

News & Analysis

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

News & Analysis

Street Fight Daily: Facebook’s Static Local ‘Potential,’ SMBs Assess Options to Replace Websites

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Perennial ‘Potential’ in Local… Gauging the Opportunity to Replace Local Merchants’ Websites… Global Ad Spend Is Set for Monster Growth in 2018…

News & Analysis

Parking Startup’s Solution Keeps Shoppers In-Store Longer

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Retailers have spent millions strategizing about which location-based marketing and cross-channel personalization tactics are most successful in increasing dwell times, but a startup based out of Miami thinks the answer retailers are looking for is actually right outside their front doors.

News & Analysis

Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…

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News & Analysis

As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services

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By offering meal kit services within their stores, brick-and-mortar chains are disrupting the traditional supermarket model and giving themselves a better chance at competing with giants like Amazon.

News & Analysis

Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…

News & Analysis

Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

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Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.

News & Analysis

Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

by April Nowicki Share this  
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A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”

News & Analysis

Street Fight Daily: Google Helps Brands Close Path to Purchase, Placed Expands to TV

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gives Brands Ads, Data to Compete on Price, Local Inventory… Facebook Will Ban Sellers of Shoddy Products… How Viacom Uses AI to Predict the Success of Its Social Campaigns…

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