Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits
PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.
6 Tools Local Merchants Can Use to Grow Their Email Lists
Email marketing is cheap and it’s effective, but it isn’t always easy for small businesses. For local merchants, the toughest part about email marketing can be generating a list of engaged subscribers. Here are six examples of tools that merchants can use to grow their email lists.
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…
/Local: ‘Slashing’ the Local Web Into Tiny Nearby Slices
“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “
NearSt Founder: Shopping Locally Can Be Easier Than Ordering From Amazon
The London-based startup wants to give brick-and-mortar stores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inventories searchable online — so users can search for and order specific items, and then get them right away.
Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting
Political marketers will be able to leverage Rocket Fuel’s Moment Scoring technology, which the company describes as “a real-time calculation of each ad opportunity based on the likelihood that a consumer will engage in a desired action across channels, devices, and objectives.”
Street Fight Daily: Foursquare Launches Attribution Tool, Searching on the Physical Web
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Tell Businesses When Their Ads Bring You Into an Actual Store (TechCrunch)… With the Physical Web, You Become the Search Engine (Marketing Land)… Why Starbucks Is Overhauling Its Loyalty Rewards Program (Fortune)…
Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
Street Culture: DoorDash Aiming to Constantly Improve Both Product and People
Translating the desire to support business owners with successful on-demand functionality relies heavily on DoorDash’s 200 core employees. In 2015, the company expanded from three markets to 22, and CEO Tony Xu says he expects the company to double in size in 2016.
LBMA Podcast: Amazon, The Grammys, Parkhub, and Euclid Analytics
On the show: Gemalto launches LinqUs IoT platform; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; ParkHub & Verifone parked cars at SuperBowl 50; Verve launches self-serve location platform for SMBs.
Street Fight Daily: Yelp Data Now Available to Marketers, Ads Coming to Facebook Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Agrees to License Its Data to Sprinklr, All the Better for Marketers to Understand Their Consumers (AdAge)… Facebook Plans to Put Ads in Messenger (TechCrunch)… Yahoo Warns of Industry-Wide ‘Pause’ in Mobile Growth for 2016 (VentureBeat)…
New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors
Alignable, a social networking platform for small business owners, has released its first quarterly SMB Trust Index which shows what small businesses think of a variety of small business technology brands. The index features a Net Promoter Score (NPS), which ranks products and services by user
Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites
More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.
Street Fight Daily: Google Fresh Expands to Grocery Delivery, Nextdoor Arrives in Europe
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Grocery Delivery Service in San Francisco and Los Angeles (TechCrunch)… Nextdoor Launches in Europe (The Next Web)… Report: Apps Convert Better for Retailers than Mobile Web or Desktop (Marketing Land)…
How SMBs Can Use Data to Become More Efficient Marketers
Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.
News and Ad Industries Eye Sweeping Realignment With Users (Part 2)
RJI and its collaborators believe the Information Trust Exchange is a systematic, and entirely feasible, improvement over the present patchwork identity processes that are ruining relationships among news publishers, advertisers and users.
Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash May Be Latest Example of Valuation Pushback (Silicon Valley Business Journal)… Retailers and Shoppers Are Pushing the Right Buttons on ‘Remote Control’ Commerce (GeoMarketing)… You Thought Uber Was Already Everywhere, But Just Wait (The Verge)…
Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)
The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”
Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise
Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.