Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…
With Tapad Partnership, Freckle IoT Extends Scale of Audience Data
Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales.
Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]
Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]
How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry
The company uses excess capacity in the existing logistics network to pick up and deliver storage in real-time. When consumers order movers via Closetbox’s mobile app, the company finds the nearest moving trucks with available space, and customers’ items get picked up and stored at private storage warehouses right away.
Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
Foot Traffic Analysis Shows Height of Black Friday Retail Bump
The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.
Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales
This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.