Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…
Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…
Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
Google Websites — To Infinity and Beyond?
“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”
Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?
Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast. But daily newspapers and local news “pure-plays” will have to fight hard for their share against Facebook, Google and the other digital platforms.
LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden
Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31
The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.