Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…

5 Online-to-Offline Attribution Tools for Merchants

Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

5 Tools for Brands Looking to Harness Predictive Social Intelligence

Predictive social intelligence platforms use big data to organize, pattern, and predict which online conversations will be happening tomorrow. By contextualizing future online chatter, brands can better target specific audiences on social channels like Facebook, Twitter, and Instagram.

Street Fight Daily: The Longevity of Online Grocery Delivery, How Foursquare is Winning SXSW

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)

Borrell on Local Dailies and Their Tiny Digital Ad Share: They Need a New Story

Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase,

Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Xaxis, Signpost, and Buzzfeed.

Raise Report: Blippar, AppCard, Ninjacart Reel in Fresh Rounds

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for ICX Media, Staff Finder, and Mariana.

Street Fight Daily: Google Experiments With Local Services Concierge, Yext Reports 48% Revenue Growth

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Sees $88.8 Million Revenue, 48% Growth for Location Data (TechCrunch)… Don’t Call a Plumber — Call (or Text) Google Concierge (Blumenthal’s)… Yahoo Labors to Carry On With Core Business While Exploring Sale (New York Times)…

Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.

Street Fight Daily: Amazon Building Delivery Network, ‘Research Online, Buy Offline’ Economy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leases 20 Cargo Planes to Build In-House Delivery Network (Business Insider)… Report: For Every $1 Online Influenced by Reviews, Offline Impact At Least $4 (Marketing Land)… Square Posts Mixed Q4 Results, but Promise of Future Profits Boosts Stock (Recode)…

5 Staffing Marketplaces for On-Demand Vendors

The on-demand economy relies on a steady stream of self-employed workers who are willing to trade steady paychecks for flexibility and autonomy. But as the number of on-demand platforms increases, it’s becoming more of a challenge for companies to hold on to qualified workers.

UrbanSitter Leverages Online Connections to Ensure Trust in Childcare

Who can you trust to babysit your 5-year-old? For parents, finding someone reliable and trustworthy can be quite daunting. Urbansitter CEO Lynn Perkins grappled with these issues of trust and referral as she’s grown her local commerce service into a national vertical player.

Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

Bot Local: Making Appointments Is Getting a Lot More Fun

Pingup is bringing its API-powered live booking capability to “a broader range of leading-edge consumer interfaces and platforms.” This means “Pingup-powered bots” will let consumers book and confirm appointments in real time with “tens of thousands of local businesses across the U.S.”

Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…

Swipely Rebrands as Upserve, Launches Mobile App and New Tools for Restaurants

The company announced this morning that it is changing its name to Upserve, and is expanding its suite of products aimed at helping restaurateurs optimize their sales and service and manage their business on the fly.

Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…

Street Culture: A Different Approach to Hiring and Firing

The current shortage of tech talent means candidates who have high-demand skills, such as programming, have their pick of employers. Startups are responding to that by creating ultra-transparent, collaborative workplaces.