| Street Fight

Agenda for Street Fight Summit 2018



6 p.m. – 8 p.m. Opening night drinks at the Wooly.

The Wooly
11 Barclay St
The Woolworth Building
New York, NY 10279


9:00 a.m. – 12:30 p.m. Site-seeing tour of New York’s leading tech companies

5 p.m. – 9 p.m. Kick-off event at Brooklyn Bowl! Bowling, trivia, karaoke, speed networking & more!

Brooklyn Bowl
61 Wythe Ave
Brooklyn, NY 11249



The Weylin
175 Broadway
Brooklyn, NY 11211

8:00-9:00 a.m. Registration and Breakfast

9:00–9:05 a.m. Opening RemarksDavid Hirschman, CEO, Street Fight

9:05–9:30 a.m. Morning Keynote – “Conversational Interfaces and the Future of Customer Interaction”
As conversational interfaces grow in popularity and customers increasingly crave both immediate and authentic communication, how can businesses adapt to best serve their needs? In this session, join Naomi Makofsky to hear how brands can connect with customers directly using Actions on Google to engage users through the Google Assistant on mobile phones, Google Home and other surfaces.
* Naomi Makofsky, Global Product Partnerships, Google Assistant

9:30-10:00 a.m. Panel — “The Growing Power of SMB OS”
Local has a new battleground: the SMB operating system. It’s not a new concept, but it’s crystallizing in new ways. The idea is to expand focus beyond SMB advertising to a broader and interlinked set of business functions. We’re talking POS systems, supply chain, payroll, and CRM to name a few. This more holistically fulfills SMB needs, while growing the local revenue pie. We’ll talk to SMB OS leaders to find out how.
* Mike Boland, Lead Analyst, Street Fight (moderator)
* Nadine Paz, Strategic Account Manager, Cisco
* Ilir Sela, CEO, Slice
* Angus Davis, CEO, Upserve

10:00-10:20 a.m. Original Research – The Local Merchant Report and the State of Hyperlocal Report
A presentation of data from Street Fight’s recent surveys.
* David Card, Research Director, Street Fight

10:20-10:50 a.m. Mid-Morning Break

10:50-11:20 a.m. Panel —  “Local’s Billion-Dollar Opportunities”
Investors often see pitches from the hottest local startups years before they debut on the scene — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of local companies the investment community are most interested in, and where they think we’ll find the next billion-dollar local startup.
* Rick Robinson, Advisor, Street Fight (moderator)
* Todd Klein, Partner, Revolution Ventures
* Howard Morgan, Partner, First Round Capital
* Jillian Manus, Managing Partner, Structure Capital

11:20-11:40 a.m. Ideas and Insights From #SFSNYC Sponsors
* Josh Melick, CEO, Broadly: “Consumer Experience, Messaging, and Local Businesses”
* Mark Fruehan, EVP Enterprise Platforms, Verve: “Movement Science™ and the Art of Programmatic”

11:40 a.m.-12:10 p.m. Panel — Hyperlocal Marketing for Brands — What’s Working Now?
Brand marketers are taking advantage of a whole host of new hyperlocal marketing and advertising opportunities including ad geofencing, layering location on top of social media, targeting specific places of business with advertising, marketing to event goers with apps and use of mobile beacons. This panel of diverse marketers will discuss the things they are experimenting with now, what’s working, and what shows promise.
* Kevin Lee, CEO, Didit (moderator)
* John Peebles, SVP, Worldwide Director of Digital Media Services, Sotheby’s
* Melayna Busca, Associate Director of Marketing, The Metropolitan Opera
* Joe McHugh, Regional Director of Marketing, The One Group

12:10-12:40 p.m. Presentation — “Making Sense of Google Q&A”
Google’s new, highly visible Knoweldge Panel feature is driving local social conversations at the location level. This can be both a boon and a boondoggle and creates all new reputation issues to consider. This session will look at current facts, figures and insights into Google’s newest brand hazard and explore how you can cope with and even leverage this new feature. 
* Mike Blumenthal, Founding Partner, GetFiveStars

12:40-1:25 p.m. Lunch

1:25-1:45 p.m. Presentation — “May AI Help You? Exploring the AI-Era of Search”
Search is metamorphosing. In this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. In this session, Purna will share insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt. Attend this session to get a practical guide on what search marketers need to do in order to prepare.
* Purna Virji, Sr. Manager, Global Engagement, Microsoft/Bing

1:40-2:10 p.m. Panel —  “Spot-on Local Data Use Cases (It’s Not Just About Ads)”
When it comes to location data, marketers often get hung up on ad targeting, but there’s so much more they can do. Insights, analytics, attribution, segmentation, store planning, guiding consumers from the entrance to the aisle – location is a signal that can inform substantive interactions and prove out the value of marketing channels. Let’s explore all the cool things you can do with location data that don’t involve hitting someone with a coupon for coffee when all they’re doing is walking past a Starbucks.
* Allison Schiff, Senior Editor, AdExchanger (moderator)
* Brian Dallesandro, Director of Data Science, Zocdoc
* Mark Risis, Head of Global Data Partnerships, IBM Watson
* Sheethal Shobowale, Global Head of Business Analytics, Waze

2:10-2:30 p.m. Ideas and Insights From #SFSNYC Sponsors
* Hongzhe Sun, Head of Platform Development, GroundTruth: “The Power of Location and Driving Visits”
* Kevin Clark, VP Sales, Synup: “Real-Time Listings Updates Impact on the Bottom Line”

2:30-3:00 p.m. Panel — Channel Battle
Local marketers are being hit up from all sides on the latest and greatest digital marketing strategies. In this session, each participant will provide their take on how a prototypical SMB or brand could spend their monthly marketing budget on a specific channel. The session will look specifically at SEO, paid media, and social — three channels enter, but how many will leave?
* Andrew Shotland, Proprietor, Local SEO Guide (interviewer)
* Andrew Beckman, Chairman, Location3
* Monica Ho, CMO, SOCi

3:00-3:25 p.m. Afternoon Break

3:25-4:05 p.m. Local Startups Showcase
* Faith Murphy, Senior Director, SMB Partner Development, Oath (MC)
* Steven Kalifowitz, President, Localize.city
* Trevor Sumner, CEO, Perch
* Ahmed Bouzid, CEO, Witlingo
* Sam Wilcoxon, CEO, Lorem
* Simon Schwartz, CEO, Locasaur

4:05-4:20 p.m. Presentation — “Women in Tech — How Do We Get There?”
Women remain underrepresented or misrepresented in boardrooms, at podiums, and often in marketing campaigns in the tech industry. The founders of sheBOOM and veterans of the marketing technology space offer perspectives on diversity, mentorship, and other ways to “work the problem.”
* Nancy A. Shenker, CEO, theONswitch
* Jim D’Arcangelo, SVP Growth Marketing, UpCity

4:20-4:50 p.m. Panel — “Making Sense of Consumer Sentiment”
For consumers, online ratings and reviews are an important trust signal. For brands, ratings and reviews can be a boon or a burden, and are often a mix of both. How should brands approach ratings and reviews strategically? Should feedback from reviews influence store operations? Can brands increase positive sentiment without incentives? What are publishers doing to help businesses understand consumer feedback?
* Damian Rollison, VP Product, Brandify (moderator)
* Heikki Vaananen, CEO, HappyOrNot
* Gerard Murphy, Product Director for Restaurants, TripAdvisor
* Jason Robinson, Director of Marketing, UPS

4:50-5:10 p.m. Fireside Chat — Facebook
* David Hirschman, CEO, Street Fight (interviewer)
* David Richards, Product Growth Manager, Facebook

5:10-7:00 p.m. Cocktail Reception at the Weylin