OCT. 25TH, 2016 • Tribeca
Street Fight Summit explores the dynamic innovation taking place in the way businesses market to, transact with, and stay connected to consumers at the local level. Get your ticket now and join thousands of innovators and influencers in local who have experienced Street Fight Summit!
PLUS: Limited space is available on a tour of Yelp, Booker, xAd and PlaceIQ on Monday, Oct. 24th!
PLUS PLUS (yes, there’s more!): A killer after-party you won’t forget, hosted by Yelp and Empyr.
ATTENDEES FROM COMPANIES SUCH AS:
Google • Yelp • Groupon • Yahoo • Lyft • YP • xAd • Simplifi • Closely • Constant Contact • WPP • Dex Media • Yext • E. W. Scripps • G/O Digital • Foursquare • Patch • McClatchy • Vendasta • Hearst • Hibu • Uberall • MapQuest • Charter Communications • New York Life Insurance • Signpost • The Weather Company • YP • SinglePlatform • Revolution Ventures.. and many more!
Press to include: TechCrunch, Digiday, Wall Street Journal, Adweek, Huffington Post, Mashable, MediaPost, New York Post, Upstart Business Journal, more TBA
plus continuous coverage by Street Fight
Street Fight Summit will also host the second annual LOCAL VISIONARY AWARDS. Finalists have been announced! Click here to see who bested nearly 200 entrants.
And more participants such as: Google, Facebook, Yelp, Yahoo, Yext, YP, Foursquare, Twitter, Thumbtack, McDonald’s, Gannett, PayPal, Intel & more!
Venue: THREE-SIXTY, 10 DESBROSSES STREET, NEW YORK, NY 10013
Doors open at 8am • Program begins at 9am • Cocktail Reception from 5:30-7:00pm
If you have any problems registering, please contact us.
[/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column]
For information about sponsorship opportunities, please contact:
Laura Rich, firstname.lastname@example.org, 917-545-7174
8:00-9:00 a.m. Registration and Breakfast
9:00 – 9:10 a.m. Opening Remarks — Laura Rich, CEO, Street Fight
9:10 – 9:35 a.m. Morning Keynote — “Creative Destruction: Embracing Change to Thrive” — Tim Reis, Director, Performance Agencies, Google
In the face of change, we have always had two choices, resist or adapt. Today, change is so relentless and accelerating that learning to embrace change is not only critical to succeeding, it’s critical to surviving. This session will look at some of the principles local companies can apply to learn to ride the wave and to avoid being crushed by it.
9:35-10:05 a.m. Panel — New Paths to Scale in the SMB Ecosystem
Managing SMB relationships at scale has always been a challenging proposition — and the process continues to evolve dramatically. For any new SMB technology to reach significant scale, they need either a huge sales force or a set of deftly executed channel partnerships with larger players — or some viable combination of the two. This panel looks at what the pain points are for companies trying to reach SMBs — and the new paths to achieving meaningful scale in the current ecosystem.
* Rick Robinson, SVP, Urgently (moderator)
* Jonathan Cherins, EVP Small Business & Partner, Yext
* Michelle Roberts Green, Director of Local Sales Ops, Weather Channel
* Faith Murphy, SMB Partner Development, Yahoo
10:05-10:20 a.m. Original Research – The State of Hyperlocal
A presentation of data from Street Fight’s recent survey of hyperlocal executives about the state of the industry.
* David Card, Research Director, Street Fight
10:20-10:50 a.m. Mid-Morning Break
10:50-11:20 a.m Panel — The New New Local Media
Media executives have been trying to figure out a path forward for local news for over a decade. As information has gone digital and mobile, and traditional news sources have declined, executives have been faced with the prospect of “trading print dollars for digital dimes,” even as programmatic advertising threatens to push CPMs to unsustainable levels. But some media companies have discovered new revenue streams in the abyss and are charting a new course for local news and information This panel will look at some of those new ideas and how they are progressing.
* Justin Hendrix, Director, NYC Media Lab (moderator)
* Jim Brady, CEO, Billy Penn
* Warren St. John, CEO, Patch
* Peter Newton, CRO, GateHouse Media & CEO, Propel Business Services
session sponsored by
11:35-11:55 a.m. Ideas and Insights From #SFSNYC Sponsors
Case Study – How Yelp & Empyr Are Closing the Loop of Online to Offline by Providing 100% Attribution from Click to Sale for SMBs
* Jon Carder, CEO, Empyr
11:55 a.m.-12:25 p.m. Panel – The Problems and Opportunities in Mobile Attribution
The refined analysis of mobile location data is making it more and more possible for marketers and tech companies to trace a consumer’s path from ad impressions to purchase — and understand the effectiveness of those campaigns. This panel will look at the new ways this data is being collected and used, and what kinds of things can now be done that weren’t possible a few years ago.
* Yuyu Chen, Reporter, Digiday (moderator)
* Steven Rosenblatt, President, Foursquare
* David Shim, CEO, Placed
* John Sedlak, CRO, PlaceIQ
12:25-1:15 p.m. Lunch
1:15-1:35 p.m. Afternoon Keynote — “The Power of Location” — Dipanshu Sharma, CEO, xAd
With the rise of mobility, we are no longer online or offline, we are always on — and location has become one of the most important variables of intent. The context of real world, real time behaviors provides a deeper, more meaningful understanding to what is happening with consumers. With the understanding of past, present and future behaviors, location has become much more than a destination. It is a definition of who we are and what we care about. It’s a layer of intelligence that smart marketers need to make a true emotional, valuable and relevant connection and will take them from an age of interruption to an age of valuable, earned attention.
1:35-2:05 p.m. Panel – How National Brands Localize Their Messaging
Delivering localized messages can be tricky for major brands, especially now that digital media has introduced so many new channels by which they can reach consumers. This panel will look at how brands think about local marketing and how it compares to their more traditional, national efforts; what they look for in digital technology; and how they quantify success.
* David Card, Research Director, Street Fight (moderator)
* Daniel Udell, Brand Manager, Whistlepig Rye
* Rachel Pasqua, Practice Lead, Mobile & Emerging Technologies, MEC Global
* Dipayan Gupta, Director of Social Media Marketing, New York Life Insurance
2:55-3:15 p.m. Afternoon Break
3:15-3:50 p.m. Local Startups Showcase
* Perry Evans, CEO Closely (MC)
* Philippe Dauman Jr., COO, TRAY
* Karl Urich, CEO, BuildingFootprintUSA
* Jason Feingold, CEO, FaveIt
* Dave Kerpen, CEO, Likeable Local
* Numaan Akmen, CEO, Rally
3:50-4:15 p.m. Panel — The Next Billion-Dollar Opportunities in Local
Investors often see pitches from the hottest local startups years before they debut on the scene — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of hyperlocal companies the investment community are most interested in, and where they think we’ll find the next billion-dollar local startup.
* Elizabeth Spiers, Founder, The Insurrection (moderator)
* Matthew Hartman, Partner, Betaworks Ventures
* Bobby Ocampo, Partner, Revolution Ventures
4:30-5:00 p.m. Local Visionary Awards Presentation
Street Fight’s second annual competition celebrates brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success. We received over 160 entries across 13 categories, and judges included local luminaries David Mihm, Charity Huff, John Jantsch, Matt Booth, and Brett Leary, as well as Street Fight’s own David Card.
5:00-7:00 p.m. Cocktail Reception