Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. Drawing on the direct experiences of participants in this dynamic ecosystem combined with powerful data from original and existing sources, Street Fight Insights publications feature the knowledge and best practices required to succeed. Click on the name of a report below for more details or buy now. Ask us about subscription rates.
The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market - February 2012
It is estimated that by 2015, the local online advertising market will be $43 billion strong. But for many of the hyperlocal companies aimed at these dollars, the local merchant remains a mystery. In this debut white paper from Street Fight Insights, local merchants sound off on their business and marketing needs and their experiences using hyperlocal channels to achieve their goals. Learn more and buy now.
Webinar and White Paper: How Consumers are Using Local Search - November 2012
Local search is not only pervasive and growing, but also changing in ways that are important for consumers, businesses and the search industry. Listen to a discussion and presentation by Dr. Phil Hendrix, Founder and Director of research firm immr, and Rohan Chandran, Executive Director of Product Management at YP, on the results and implications of a recently conducted study examining the ways that consumers use local search. View the webinar and download the white paper for free. Click here.
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