Street Fight Insights - Research - Hyperlocal | Street Fight

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Thumbnail - Contextualization - squareContextualization: Leveraging Location-Based Technology and Mobile for to Drive Success for Brands
Sponsored by Artisan Mobile

This 12-page report from Street Fight Insights examines the most important emerging trend in mobile marketing: Contextualization. This practice builds on personalization to take into account not just where we are, but when and why we are there.
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instagram as a local channelInstagram as a Local Marketing Channel
by MomentFeed

“The Year of the Instagram Strategy,” delves into marketing techniques using Instagram and provides real-life examples of how brands like JCPenney, The Coffee Bean & Tea Leaf, and Disney have successfully tapped into the power of Instagram. With 150 million active users posting an average of 55 million photos per day, it’s clear that Instagram should not be ignored.
Read more or Download on MomentFeed now

 

how back office innovation is transforming local marketingHow Back-Office Innovation is Transforming Local Marketing

Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing companies.
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2013 local merchant reportThe 2013 Local Merchant Report

In a year when big data became local and location-targeting techniques took a giant leap forward, local merchants remained laser-focused on a key goal: finding new customers. In this report, dozens of local businesses discuss the tools and strategies they’re using to drive toward that goal — where they help and where they fall short.
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20 billion marketing opportunityThe $20 Billion Mobile Marketing Opportunity

This report equips marketing and advertising professionals with critical insights on the state of the market and offers the most comprehensive source available for understanding how to target individuals at key moments in the purchase cycle.
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2012 Local Merchant ReportThe 2012 Local Merchant Report

We spoke in-depth with 50 local merchants over several months to find out about their business needs, their marketing viewpoints, and what drives them to choose hyperlocal content, commerce and technology options.
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How Consumers Are Using Local SearchHow Consumers Are Using Local Search
Sponsored by YP

Local search is changing in ways that are important for consumers, businesses and the search industry. This white paper outlines the results and implications of a recently conducted study examining the ways that consumers use local search. Sponsored by YP.
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Webinars

webinar big data local relevanceHow Local Data is Transforming the Purchase Funnel

In this webinar recorded May 1, 2014, panelists look at the impact of big data on brick-and-mortar retail, how local data is transforming the consumer journey, and insights and strategies to reach an always-connected local consumer. Participants: David Shim, CEO of Placed; Brett Leary, VP/Group Director of DigitasLBi and Steven Jacobs of Street Fight.
Watch now

 

webinar big data local relevanceBig Data, Local Relevance
Sponsored by YP

In this webinar recorded Dec. 4, 2013, Patrick Dolan, COO, IAB, and David Petersen, CEO, Sense Networks, bring data and insights to a discussion with Luke Edson, VP-National Markets, YP.
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webinar local discovery in the multiplatform eraLocal Discovery in the Multiplatform Era
Sponsored by YP

In this session, Greg Sterling, Senior Analyst, Opus Research & Contributing Editor, Search Engine Land, brings data and insights to a discussion with Sanjay Sood, SVP of Consumer Platforms at YP.
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20 billion marketing opportunityThe SMB Guide to Choosing a Business Listing Partner
Sponsored by YP

Business listings providers as well as small business owners won’t want to miss this session on how to secure accurate listings and reach more local customers.
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How Consumers Are Using Local SearchMobile Optimization Trends Among Small- to Medium-Sized Businesses
Sponsored by YP

Get insights into SMB efforts on mobile; their learning curve; and strategies to help them succeed.  This session presents key strategies for mobilizing SMBs.
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2012 Local Merchant ReportLeveraging Data in Local Search
Sponsored by YP

An information-rich, dynamic discussion on how best to leverage NAP, social and behavioral data. Strategies for using Facebook’s Social Graph and Google+ are also covered.
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2012 Local Merchant ReportHow Media Buyers Buy Hyperlocal
Sponsored by YP

This engaging first-person presentation and discussion includes a do’s-and-don’ts section for vendors; case studies and insights into the challenges that media buyers are trying to solve with hyperlocal.
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To inquire about sponsorship or list your report or webinar, send an email to info@streetfightmag.com.

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