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David-Card

David Card Research Director

Research and analysis from the front lines of hyperlocal marketing


FEATURED RESEARCH

Local Merchant Report_Cover_June_2_RGB (1)Survey Data | Market Analysis | Case Studies | Pitch Strategies

Go deep inside the digital marketing ecosystem with 500+ SMBs, service providers and industry experts as we explore “what’s next” in hyperlocal.

Key Findings

  • Two-thirds of survey respondents use social media for lead generation and to build brand awareness
  • Majority of small businesses surveyed work with a single marketing provider
  • Only 22% of small businesses currently use mobile marketing, of those nearly half allocate one quarter or more of ad budget
  • 47% of businesses said email marketing is the most effective form of media
  • 54% cite new customer acquisition as a primary objective of local marketing efforts

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