Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. Drawing on the direct experiences of participants in this dynamic ecosystem combined with powerful data from original and existing sources, Street Fight Insights publications feature the knowledge and best practices required to succeed. Click on the name of a report below for more details or buy now. Ask us about subscription rates.

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The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market - February 2012

It is estimated that by 2015, the local online advertising market will be $43 billion strong. But for many of the hyperlocal companies aimed at these dollars, the local merchant remains a mystery. In this debut white paper from Street Fight Insights, local merchants sound off on their business and marketing needs and their experiences using hyperlocal channels to achieve their goals. Learn more and buy now.

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More reports will be announced soon. To inquire about details or sponsorship, send an email to info@streetfightmag.com.

 

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Street Fight Insights: ‘The Local Merchant’

Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!

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Why Check In?

“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.

Sponsored Post: Improving Online Offers

Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.

Facebook Connect & Local

Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.

The ‘Twisted Thinking’ Behind SMB Self-Service

Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."

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