Local Visionary Awards 2017 | Street Fight

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The Local Visionary Awards, hosted by Street Fight, celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.

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Finalists will be announced in early November. Click here to see last year’s winners.

★★CATEGORIES★★

Best New Product
Best On-Demand App or Service
Best Solution for an SMB Vertical
Best Dashboard for Managing Local Campaigns
Most Effective Integration with External API
Best Solution for Managing Local Data
Best New Solution for Multi-Location Retailers
Most Creative Use of Data in Local Campaigns
Best Multichannel Local Campaign
Most Innovative Local Media Business Strategy
Best Online-to-Offline Attribution Product

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Best New Product

A new marketing solution launched after October 2016 that is delivering or has true potential to deliver game-changing results for marketers of any size. Questions to consider: How innovative is the design/solution? Does it move the industry forward? How effective is it in solving the problem it addresses? How well does it integrate with the company’s current offerings, or other products in the marketplace? Points for widespread adoption or impactful results.

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Best On-Demand App or Service

This category aims to highlight the very best in a crowded field transforming commerce. Ease of use is essential, as is the uniqueness of the product and its ability to solve a problem. Questions to consider: Is this service iterative or transformative? Is it “Uber-for-X” or does it create a new framework/category? Will this app or service enable/create more commerce for SMBs or brands, or does it replace an existing infrastructure? How intuitive/seamless is the interface (both for consumers and for merchants/service providers)?

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Best Solution for an SMB Vertical

Certain industries have specific needs. This category recognizes marketing solutions providers who have developed excellent, effective products tailored to those niches. Must be able to demonstrate outcomes for SMBs in their particular vertical.

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Best Dashboard for Managing Local Campaigns

This tool must play a meaningful role in creating and optimizing campaigns for marketers of any size. Qualities to be analyzed include: ease of use and flexibility; open platform; and transparency. Are the resulting success metrics directly attributable to the multichannel approach? Must be able to demonstrate outcomes.

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Most Effective Integration with an External API

Products often work better when they harness the efforts of other technologies. This category recognizes unique and unexpected approaches to incorporating one or more external APIs. What was the problem that needed solving? Why was that particular API chosen? How was it used in your product or solution? Can you demonstrate its success in metrics and how are those results directly attributable to the external API approach?

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Best Solution for Managing Local Data

Success in local marketing hinges largely on managing data — both for its accuracy in listings, in order to be found; its diversity, to capture information across behaviors, locations, and products; and the way in which all of it is assembled, analyzed, and deployed. The winner in this category will have launched since October 2016 a masterful solution for marketers, allowing them to harness the huge potential of local data to ultimately impact the bottom line.

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Best New Solution for Multi-Location Retailers

This is a wild-card category, aimed at blue-sky ideas that are making a difference. Marketers with multiple locations have a range of variables in each place, from the dynamics of the surrounding location to the products it carries and the local demographics. Some multi-location marketers push control to their locations; others manage from HQ. The winner in this category will have developed since October 2016 a solution that is delivering local marketing success for multi-location retailers.

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Most Creative Use of Data in Local Campaigns

Surprising and unexpected applications of data from any source used in a campaign that delivered positive results. This may include unusual sources of data or seemingly incongruous links between the data and the campaign goals. What was the challenge or goal of the campaign? Why was that data source integral to its success? Are the resulting success metrics directly attributable to the creative data approach?

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Best Multichannel Local Campaign

This category recognizes campaigns that incorporate two or more channels, including but not limited to online, mobile, TV, out-of-home, radio. Should be an effective, winning campaign that delivers results for the marketer that meet set goals. Does the campaign demonstrate an innovative way of targeting customers across multiple digital media platforms? Are the resulting success metrics directly attributable to the multichannel approach?

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Most Innovative Local Media Business Strategy

This category is aimed squarely at legacy media companies and pure-plays that have discovered sustainable revenue-generating business models that address marketers’ needs while remaining true to the core business of generating content. What sets you apart from other local media businesses, from a revenue, technology, or other business aspect?

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Best Online-to-Offline Attribution Product

Whether using multiple technologies or multiple sources of data, the winner in this category will have developed a results-driving campaign that achieves near-perfect attribution for marketers. Must be able to track conversions and show results. How does your product close the loop? How does the technology work?

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Judges

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Faith Murphy,
Oath[/column]

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Mark MacLeod,
SurePath Capital[/column]

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Charity Huff,
Maroon Ventures[/column][column grid=”5″ span=”1″]
Randy Parker, Brevi[/column]

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David Card, Street Fight Insights [/column]

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Prizes

Winners will receive the following prize package:

  • Recognized in our live awards ceremony.
  • A coveted fighter belt trophy.
  • A Local Visionary Awards badge icon authorized to display across their digital properties at their own discretion.
  • Included in our press release
  • Featured on the Street Fight website, in the Street Fight Daily newsletter, and across social media channels

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