The New News | Street Fight - Part 2

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

Tom Grubisich

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

A recent Innovation Mission to San Francisco/Silicon Valley drew 13 senior executives in the news business (newspapers, TV, radio and research and development). It was built around three themes: audience engagement, platform strategies and using human-centered “design thinking” to solve thorny problems that bedevil most news providers.

Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?

Tom Grubisich

Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?

Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast. But daily newspapers and local news “pure-plays” will have to fight hard for their share against Facebook, Google and the other digital platforms.

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Tom Grubisich

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Tom Grubisich

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.

JustPremium CEO Details Industry Campaign Against Ads That Users Hate

Tom Grubisich

JustPremium CEO Details Industry Campaign Against Ads That Users Hate

Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tom Grubisich

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

Tom Grubisich

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

Tom Grubisich

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

Tom Grubisich

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”