The New News

10 Months After Furor, Hyperlocal News Service Journatic Presses On

10 Comments 10 May 2013 by

In the spring of 2012, Journatic, the for-hire community news shop, was a hot property in the hyperlocal industry. But less than three months later, following a report on "This American Life" about Journatic's practices, Tribune and several other publishers suspended all work by the local news company. Tribune has resumed some use of Journatic's work since, and I recently went to the company's new VP of media services, Hanke Gratteau, to find out more about how the service was faring...

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The New News

In Counting Actual People, Hyperlocals’ Smaller Traffic Numbers Can Be Big

1 Comment 02 May 2013 by

With local merchants looking at more and more digital marketing options in their search for customers, community news sites have to be aggressive in selling themselves to potential advertisers (and raising revenue that will pay for editorial and other improvements). How can they make the most of their traffic numbers, which are much lower than those at most commerce-based sites?

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The New News

Do Community News Sites Really Need to Become ‘Digital Agencies’?

12 Comments 25 April 2013 by

For answers, I went to Julie Brooks, CEO of eCape.com, who went into and then out of, an ambitious program of agency-like marketing services; Mike Orren, president of the new marketing service firm Speakeasy, which he co-founded with the Dallas Morning News; and Carll Tucker, CEO of Daily Voice, who is considering expansion of marketing services it offers.

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The New News

Report: Online Ad Revenue to Hit $24.3B in 2013

No Comments 12 April 2013 by

In looking at the categories of ad revenue, Borrell found that displays ads, which have taken a lot of heat in the industry for their supposed increasing irrelevance,, remain the dominant choice of businesses. But targeted display has moved ahead of run-of-site display, and targeted's rate of growth is far higher...

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The New News

The ‘New News Ecology’ Needs to Be Nourished With Sustainable Revenue

1 Comment 11 April 2013 by

The grand, this-is-where-we’re-going commitment at the Journalism That Matters meeting held last week in Denver was encouraging. Local journalism needs this re-invention of what it does and how it relates to a newly empowered public that is outgrowing its old role as a passive consumer of news. I hope, though, that JTM members will also make “investigating new economic models” an important part of the new news ecology they’re creating.

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The New News

How Partnerships Can Help Hyperlocal Sites Expand Their Reach

No Comments 04 April 2013 by

There’s a saying that’s echoing more insistently today in hyperlocal publishing: “Don’t compete – collaborate.” Editor and publisher Susan Mernit puts that saying into practice at Oakland Local, partnering with other media and non-profits to juice content, build visibility, and generate revenue...

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The New News

PublicStuff Gets Answers for Local Citizens, Even in Chinese

No Comments 28 March 2013 by

Local publishers have long served their communities by shining a light on municipal issues until the folks at City Hall take notice and fill in those dangerous potholes. But in the past few years we've also seen several startups pop up that want to make an even more direct connection between citizens' complaints and government action...

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The New News

DNAinfo’s NYC Schools Guide Shows Off ‘Network Effect’

1 Comment 26 March 2013 by

The neighborhood-centric news site has created a guide that lets users zoom in and out so they can get the nitty-gritty about specific schools and compare it to other schools throughout New York City. The way the design uses dots and arrows to retrieve many pages of articles is a singular achievement in user-friendliness...

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The New News

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

3 Comments 14 March 2013 by

With the recent push toward "native" advertising, we've learned (if we hadn't known already) that ads can be "news." In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space...

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daily_voice

Deep Cuts Brought Daily Voice Back From the Brink

26 Comments 07 March 2013 by

Faced with uneasy investors and a cash burn of $500,000 a month, the company's founder Carll Tucker wondered last weekend: “Is this it?” But after 48 hours of number crunching, Tucker finally came up with a one-page document that he was convinced would be Daily Voice's passport to a secure future...

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Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?

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2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.

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