#SFSNYC | Street Fight - Part 3

The Importance of Location in Today’s Innovation Dialogue

Sponsor

The Importance of Location in Today’s Innovation Dialogue

It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $97 billion online in Q2 of this year, offline retail sales amounted to more than $1 trillion. The vast majority of transactions still occur in-store, and that makes location targeting an immensely powerful tool for brands.

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

Nicole Spector

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

Joao-Pierre Ruth

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.

Local Visionary Awards Finalists Announced

The Editors

Local Visionary Awards Finalists Announced

Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants…

All Politics Is Data for 2016 and Beyond

Noah Elkin

All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Noah Elkin

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Noah Elkin

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.

#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

Noah Elkin

#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

In a wide-ranging Street Fight Summit fireside chat, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India.

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

Noah Elkin

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Local Visionary Award Winners Announced

Noah Elkin

Local Visionary Award Winners Announced

The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Annie Melton

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. Today, Foursquare’s ambitions and vision lie well beyond the check-in.

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Annie Melton

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Of all the changes mobile has wrought, on-demand arguably has made the biggest splash. The emergence of companies offering products and services immediately, with only a tap or two of a phone or tablet screen, is pushing incumbents to change their business models to stay on top of their industries. Three of these young-gun threats — Button, Urgent.ly, and Pager — made an appearance at the Street Fight Summit, speaking on a panel about on-demand in local commerce.

#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy

Annie Melton

#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy

The Street Fight Summit played host to a wide-ranging conversation between BuzzFeed editor-in-chief Ben Smith and investor Ted Leonsis. The fireside chat touched on Leonsis’s decades of local economy expertise, stemming from his many investments in and experiences with media ventures, professional sports teams, and ecommerce ventures, including Groupon.

#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything

Annie Melton

#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything

Mobile has become an automatic, subconscious extension of our digital lives, and technologies that leverage the versatility of smartphones are maturing rapidly. But the apps vs. web debate continues to rage. And where does search, which has existed since the early days of the internet, fit into the picture?

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Annie Melton

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.