The 13-category competition honors the very best campaigns, companies, ideas, and individuals working in the local marketing and commerce ecosystem. Nearly 200 submissions were received in the competition, and they were judged by a group of innovators and local experts.
Having a great idea for a new product to launch in the local space is exciting. However, taking an idea and turning it into the next great local company takes money. And sometimes, it takes a lot of money to go from idea to a billion dollar product.
At Street Fight Summit in New York on Tuesday, Brett Fritz, VP of business development at digital performance marketing company DAC Group, spoke about why marketing and location data management should be done by a mix of agency work and technology.
The local search company announced the launch of its new Local Search API at Street Fight Summit 2016, opening it up to developers to start using in their own projects. This new version brings together natural language processing and its database of over 20 million business listings.
“What’s super interesting is the fact that we now have a bridge between the digital and physical world,” said Foursquare’s Steven Rosenblatt, talking about how this new rise in data makes it much easier to see what’s going on down to the hyperlocal level.
Creating new technology for the SMB space is one thing; trying to achieve any sort of scale is something entirely different. Companies either need to bring on a large sales force to go door to door or they need to partner with one of the much larger companies in the space.
It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $97 billion online in Q2 of this year, offline retail sales amounted to more than $1 trillion. The vast majority of transactions still occur in-store, and that makes location targeting an immensely powerful tool for brands.
“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”
Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.
Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants…