Field Notes | Street Fight

YP Hooks Up With Goodzer to Add Services Data to Search

Steven Jacobs

YP Hooks Up With Goodzer to Add Services Data to Search

YP has announced a new partnership with Goodzer that will populate the company’s local search product with information about service provider offerings from the startup. It’s the latest in a series of moves by the yellow pages carve-out to rejuvenate its local search product and draw users away from Yelp and Google, as pressure continues to mount on the listings model…