Interviews | Street Fight

Interviews

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Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

No Comments 14 October 2014 by

Two years after Telenav acquired Thinknear, the startup's founder Eli Portnoy has left the company. We caught up with Portnoy to talk about some of the surprises in the mobile advertising industry over the past few years, whether location merits its own sandbox, and how his views about the small businesses market have evolved...

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Interviews

Why comScore Wants to Measure the Real World

No Comments 10 October 2014 by

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore's Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company...

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Interviews

Former Visa Exec Wants Mobile Shoppers to Make the First Move

1 Comment 08 October 2014 by

In the marketing industry, startup types wax poetic about the the power of bluetooth beacons to revolutionize the way we shop. But Dave Wentker, the former director of Visa’s emerging technology division, is questioning whether beacons are truly enough to really change consumers' shopping habits. Wentker’s company, Tapcentive, has developed a system that lets consumers choose when to receive messaging, content, and deals...

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Interviews

Why a Former Current TV Exec Believes in the Economics of Local Video

1 Comment 06 October 2014 by

Street Fight recently caught up with Mark Goldman, the former COO of Current TV and current chief of online video platform ExtendTV, to talk about missed opportunities with Current, why he believes digital will not kill television (completely), and where he sees the local video market heading in the next few years...

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Interviews

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

1 Comment 29 September 2014 by

Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company's strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.

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Interviews

With IPO Under Its Belt, Wix Plans to Move Beyond the Website

No Comments 17 September 2014 by

Street Fight recently caught up with Joe Pollaro, Wix's vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner...

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Interviews

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Pinterest’s Plan to Win Over Small Businesses

1 Comment 09 September 2014 by

Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company's small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process...

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Interviews

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

No Comments 02 September 2014 by

Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S...

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Interviews

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

No Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company's ascent will come back into the spotlight...

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Interviews

First Data, a Payment Processing Giant, Looks Beyond the Swipe

3 Comments 20 August 2014 by

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets...

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