“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”
Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.
The company recently rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. We caught up with Ragnar Kruse to talk about how location and emerging technologies are shaping the future of advertising.
Street Fight recently caught up Nada Stirratt to talk about how brands are coming to understand location as a part of their mix, why high-quality location data is so vital for marketers, and where the “white space” is in local tech.
“If you’re going to get into [the home services] space, you better be prepared to really invest and for the long haul,” says Chris Terrill. “There are no quick fixes or technology that’s suddenly going to turn this thing around.”
What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.
Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands. We recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about where Factual sees local heading and why the location data space isn’t as crowded as general adtech.
Tom Laband, the CEO of adsquare, recently spoke with Street Fight about the rise of mobile data, the positive impact on targeting and the company’s wider strategy to “go far beyond location” to provide intelligent mobile data for holistic and effective mobile campaigns.
The website-building platform can manage hundreds of local sites for a single agency or brand. This week, the company is launching DevHub Labs and is announcing the group’s first experiment, “TXT a Restaurant” — which will allow local businesses to try out a new digital tool: click-to-text, a new way to connect with consumers who may be hesitant to use the more traditional click-to-call.
Andrew Osmak talks with us about how the company has been evolving under his leadership over the past six months, where he sees the white spaces in call and data analytics, and why a tracked phone number can be a more valuable data point than a form-fill on a website.