Andy Ellwood, the company's senior director of business development, will be appearing on a panel at Street Fight Summit West in a couple of weeks in San Francisco to talk about how the future of mapping tech plays into hyperlocal marketing. Street Fight caught up with him recently to talk about how Waze makes money, the vitality of context, and fighting off Google...

Mike Ghaffary, a grad school friend of CEO Jeremy Stoppelman who helped to write one of Yelp's first advertiser contracts, now serves as the company's vice president of business development (and will give a keynote address at Street Fight Summit West in San Francisco next month). Street Fight caught up with Ghaffary recently to discuss the relationship between content and data in local discovery, and why competitors will have a hard time “killing Yelp."

The hyperlocal news and community site has continued to chug along, with its user base growing and traffic spiking during the fall 2012 election season. We recently caught up with the company's CEO Chris Tolles to talk about how the hyperlocal ecosystem is shaking out, how the shift to mobile is affecting publishers' CPMs, and how Topix is engaging readers with a more moderated discussion...

"If there's any clear message, it's what I've been saying for the past four or five years: Starting and running a local news site is hard work," says the Batavian editor and publisher. "You need a good model, a solid plan, the ability to work long hours and handle multiple disciplines and stick with it for years and years with no promise of ever striking it rich. If you can do that, you're on the right track."

In May 2011, Street Fight spoke with Jay Herrati, the former CEO of CityGrid, about the fragmented nature of the local online advertising marketplace and the future of the then-exploding Groupon. Recently, we caught up with Jason Finger, Herrati’s replacement, to discuss some surprises over the past two years and the coming “verticalization” of the hyperlocal industry...

Augmented reality is still a fairly new technology, but in the coming years it could have huge implications for how we see and browse through the world around us. Street Fight recently spoke with Jules White, co-founder and chief scientist of PAR Works, about how AR can be used to aid in the consumer's decision making process.

A little over a year after selling Redbeacon to Home Depot, the company's founder is back on the scene with a new startup, MyTime. Street Fight recently caught up with Anderson to talk about life after Redbeacon, building a local marketplace, and finding a seam in a cluttered hyperlocal space...

Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.

Legacy yellow pages providers, domestic start-ups, and American powerhouses like Yelp are vying for the still wide-open European market. Street Fight caught up with 1001 Menus CEO Xavier Zeitoun to discuss the hyperlocal ecosystem on the continent, as well as some of the roadblocks for American companies looking to expand...

Street Fight recently caught up with Local Corporation CEO Heath Clarke, who has helmed the company since 2001 — several lifetimes ago in Internet years. He talked about the company's position in the hyperlocal ecosystem, the growing importance of mobile for SMBs and the future of daily deals as a category...