Interviews | Street Fight


Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

1 Comment 29 September 2014 by

Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company's strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.

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With IPO Under Its Belt, Wix Plans to Move Beyond the Website

No Comments 17 September 2014 by

Street Fight recently caught up with Joe Pollaro, Wix's vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner...

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Pinterest’s Plan to Win Over Small Businesses

1 Comment 09 September 2014 by

Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company's small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process...

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How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

No Comments 02 September 2014 by

Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S...

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Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

No Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company's ascent will come back into the spotlight...

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First Data, a Payment Processing Giant, Looks Beyond the Swipe

3 Comments 20 August 2014 by

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets...

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ReachLocal CEO: Company Got ‘Distracted By Shiny Things’

9 Comments 12 August 2014 by

After a turbulent twelve months, which saw two founders depart and its stock price plummet, ReachLocal appears to be working on a comeback. Sharon Rowlands, the turn-around expert who took the helm as chief executive four months ago, remains as critical as anyone, but she believes that the company is on track to get things moving in the right direction in 2015...

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How the Former CEO of Digg Plans to Win in Local

No Comments 05 August 2014 by

Earlier this year, Matt Williams, the former CEO of Digg and an Amazon vet, hooked up with a few other former Amazonians to found, a local services marketplace that raised $3.5 million from investors that include their former boss Jeff Bezos. Street Fight caught up with him recently to talk about what local can learn from the early days of ecommerce...

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WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

No Comments 24 July 2014 by

In a conversation this week, Michael Lieberman, chief executive North America at WPP's Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers' impulse purchases might be the next big growth market for digital marketing dollars...

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Mapkin Wants to Put Community Into Local Navigation

No Comments 21 July 2014 by

How many times have you missed a turn when using a GPS device, or been uncertain that you even understood the directions? Mapkin a Cambridge-based startup, aims to fix that. Mapkin’s mission is to provide an improved GPS-app experience that’s “as human as possible” using nuanced navigation provided by locals...

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