Interviews

How Big Data and Augmented Reality Are Transforming Hyperlocal

1 Comment 09 May 2012 by

Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal...

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Interviews

Banjo CEO: Location Is Key for Social Apps

No Comments 02 May 2012 by

Banjo, one of a number of fast-growing location-based social apps, recently reached one million users just nine months after its launch. The company's founder, Damien Patton, talked to Street Fight recently about the impact of location technology, how advertising is evolving with social media, and the future of location-based social networks...

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Interviews

Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale

No Comments 13 April 2012 by

The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we're used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space..

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Interviews

ReachLocal President: SMBs Aren’t Buying Ads ‘Where the Eyeballs Are’

1 Comment 29 March 2012 by

Nathan Hanks talks with Street Fight about what works and doesn’t for online marketing, how small businesses are “misappropriating” the money they spend on media, and why integration is the key to rich digital experiences.

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Interviews

Geoloqi’s Amber Case Wants to Simplify LBS App-making

No Comments 08 March 2012 by

Case, who is known in other circles as a "cyborg anthropologist," talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about "utility."

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Interviews

Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue

1 Comment 06 March 2012 by

The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job...

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Interviews

Do Consumers Really Want to Passively Share Their Location?

1 Comment 27 February 2012 by

New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare's "check-in," the app allows users to passively broadcast their location to friends all the time...

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Interviews

Hearsay Social VP: Local Dramatically Increases Social Engagement

No Comments 27 February 2012 by

An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale...

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Interviews

Tagwhat: Creating Location-Based Stories

1 Comment 09 February 2012 by

Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users' location experience with what they call a “mobile encyclopedia of where you are.”

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Interviews

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

2 Comments 24 January 2012 by

In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top...

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Why Check In?

“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.

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Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.

Facebook Connect & Local

Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.

The ‘Twisted Thinking’ Behind SMB Self-Service

Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."

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