Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context


Today the company is debuting Moasis for Advertisers, which promises a one-stop shop for collecting and predictively analyzing valuable location-related data like weather, nearby events, and traffic. “Programmatic and mobile are virtually synonymous today,” said Moasis CMO Eric Nielsen.

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity


Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe

Man holding colorful glowing data in his hands

Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.

Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’


The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

Hyperlocal News App Blockfeed Takes Another Stab at Geo-Aggregation


Hyperlocal news organizations can be necessarily limited by their neighborhood focus, but Blockfeed thinks local news has the potential to be far more viable, because the essential components — content, an audience, and advertisers — have already been brought together by geography.

Charlotte Agenda Carves Out Role as Brand Builder, Market Developer


In April, online city guide Charlotte Agenda arrived onto a shifting Charlotte, N.C. digital scene. The site’s eclectic mix of five-to-ten quick-read, mobile-friendly stories and a distinctive conversational style of commentary is standing out among local media players eager to reach a young audience, but will it prove sustainable?

ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks


What can be done to protect both small businesses and their customers’ credit card information from hackers? We caught up with Norm Merritt, president and CEO of ShopKeep to talk about how software and cloud-based solutions protect local businesses.

Why Cross-Device Matching Will Transform the Mobile Advertising Industry

Cuddling with multiple devices

Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.