The New News | Street Fight - Part 2

The New News

New Picture (4)

LION-Borrell Revenue Survey Unravels

9 Comments 23 June 2014 by

A revenue benchmarking partnership between the Local Independent Online News publishers association and Borrell Associates is coming apart because too few of LION's publishers want to share their information with the the local media research company...

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The New News

Attention and Timing Are the New ‘Clicks,’ Chartbeat Says

No Comments 12 June 2014 by

The analytics firm digs deep into how users behave at their computer, smartphone, and tablet. Then it flows the data points (including visitor frequency, top pages, referrers, and traffic sources) to the client's dashboard, where editors, in real time, can see how their users are behaving and take steps to increase traffic and engagement...

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The New News

Up Close and Personal: Ex-Patcher Tells How He Went Independent

3 Comments 06 June 2014 by

Michael Dinan was senior regional editor for Patch in suburban Connecticut when he — along with hundreds of other editorial staffers — was terminated in January as part of Aol's deal to sell most of the community news network to Hale Global. After the blow fell, he turned around and set up the independent site New Canaanite within days — and expanded it to a collaborative network in suburban Connecticut shortly thereafter...

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The New News

Native Ad Revenue May Be One Click Away With ‘Selfies’

1 Comment 29 May 2014 by

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit called the "Selfie" — short, self-generated messages that businesses and anybody else can place in the middle of an article to catch the eye of searching users. Broadstreet co-founder Kenny Katzgrau says the Selfie aims to lure businesses that want to get their message out, but are resistant to buying more expensive display ads...

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The New News

Texas ‘Indie’ Pure Play Is Hog-Tying ‘Legacy’ Competitor

No Comments 22 May 2014 by

Tired of his four-hour commute between Dallas and San Angelo, Dallas Morning News ad salesman Joe Hyde applied to the San Angelo Standard-Times in 2009. He never heard back. Today, Hyde is the founder-publisher of San Angelo Live, an independent “pure play” that — in its eight months of existence — is already surpassing his Scripps competitor in key traffic metrics, and, since last month, operating in the black...

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The New News

How Training Has Helped Some Community Publishers Thrive

No Comments 15 May 2014 by

"Getting money from local businesses is a street fight," says Rusty Coats. "The options and alternatives seem to grow exponentially every day, and many businesses live in a fog of not knowing what to do. ... That’s why I applaud these community news entrepreneurs and what they’re trying to accomplish. They are mission-driven and determined to build sustainable businesses by serving their communities."

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‘Baltimore Fishbowl’: One Story Behind ‘Optimistic’ New Revenue Numbers

No Comments 01 May 2014 by

A majority of independent community news sites are doing fine building revenue, according to Michele McLellan, author of Michele’s List, which tracks about 200 entrepreneurial community news sites around the country. To get at the “why” behind the numbers, I went to the founder of one of the best performing sites in the survey, three-year-old Baltimore Fishbowl...

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The New News


Brady on Thunderdome: The Glue at the Core Was Never Able to Dry

2 Comments 24 April 2014 by

"The local digital news solution is probably going to come from new players rather than legacy ones," says outgoing Digital First Media editor-in-chief Jim Brady. "It's extremely hard to try and create that next-generation local news product while you're dealing with the rapid decline of your core business. ... Somewhere in that broad swath of experimentation are all the pieces for a successful model. It's just a matter of time until someone finds the right mix."

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Locable’s Aim: To Help Sites Build Community as a Brand

No Comments 22 April 2014 by

Locable is a network of 50 local and hyperlocal websites that shows its "partners" how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company's co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success...

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Niche Site CHARLIE Goes Big With Underwriter Le Creuset

No Comments 18 April 2014 by

After an initial stint doing publicity in the movie industry in Los Angeles, Caroline Nuttall migrated to Charleston, S.C., and fell "head over heels" for its "beauty and progressive culture." She expressed her passion for the city by creating the local digital magazine CHARLIE, whose words, images and design capture the many faceted, old-new richness of her publication's namesake. Here Nuttall tells Street Fight how she navigated CHARLIE to new revenue streams, including an underwriting partnership with national cookware maker Le Creuset.

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