Mike Ragsdale’s 30A is successfully covering the Santa Rosa Beach communities in Florida, covering daily minutiae while capturing what’s special about the place. The site is also pulling in seven figures. Can others learn from him?
LifePost’s digital obits are offering a way to commemorate people and pets in a dedicated place outside of social media. The idea has drawn support from Twitter ex-CEO Dick Costolo, among others.
Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase,
After mulling over the recent proposal to realign publishers’ relationships with advertisers and readers, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought it was something legacy media companies would buy into.
The oil bust in West Texas has hit the San Angelo metro area hard. But the independent community news site San Angelo LIVE has been holding onto its revenues through energetic innovations in audience engagement, editorial content and client promotion.
RJI and its collaborators believe the Information Trust Exchange is a systematic, and entirely feasible, improvement over the present patchwork identity processes that are ruining relationships among news publishers, advertisers and users.
The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”
“The legacy culture is the biggest impediment, for sure,” says LMA President Nancy Lane. “Those media companies that have separated traditional and digital are clearly ahead of others. But it’s a tough concept and it requires an investment.”
“Many quality news sites with paywalls equate ‘premium’ with ‘quality journalism,’ where the paywall encircles the most expensive, ambitious and time-consuming public-service journalism,” says Rob Barrett, who recently took over as president of Hearst Newspapers Digital. “That’s not how the minds of consumers necessarily work.”
News publishers get beat up regularly for not making a successful journalistic transition from their palmy print days to the hotly competitive digital era. And they certainly deserve it. But I think Neal Mann’s recent full-metal-jacket attack on them in Medium was way over the top.