The New News | Street Fight - Part 2

The New News

One Model for Successful Hyperlocal News: Break the Rules

8 Comments 06 February 2014 by

StuNewsLaguna has become a success in its sunset-renowned coastal community in Orange County, Calif., by ignoring and even violating some of the “best practices" of hyperlocal journalism, and paying no heed to the people-don't-care-about-local-news critics. Shaena Stabler, the 28-year-old co-owner with founder and veteran Orange County journalist Stu Saffer, explains how she and Saffer are making StuNews succeed...

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The New News

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Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours

No Comments 30 January 2014 by

Event sponsorships are becoming a double-digit percentage of revenue among some news sites in local digital. At independent hyperlocal news site Sheepshead Bites in Southern Brooklyn, publisher Ned Berke looks at event sponsorships from a wider perspective as he explains in this Q & A on how his six-year-old site is performing...

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The New News

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How Patch’s New Owners Can Reverse Its Fortunes

8 Comments 24 January 2014 by

Patch doesn’t have to wind up in the "bone yard." I believe the hyperlocal network recently unloaded by Aol can, within five years, be a seriously profitable venture. It will happen if the company’s new owners, Hale Global, go all out for engagement-worthy community journalism that’s responsibly budgeted. And it will happen if they adopt a revenue strategy that’s responsive to fast-evolving trends in ad spending...

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The New News

Borrell Report Details Legacy Media’s Struggles in the Digital World

3 Comments 16 January 2014 by

The good news is that "three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati." The bad news is that by 2018, pure plays "will sap all their growth." In this Q&A, CEO Gordon Borrell explains the upside-down numbers...

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The New News

How Local Publishers Can Score With Sponsorships: One Yard at a Time

2 Comments 09 January 2014 by

I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors...

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The New News

How Community News Sites Can Get the Most Out of Facebook

2 Comments 03 January 2014 by

To get specific about how publishers can maximize their presence on the biggest social media platform, I went to Jake Batsell, who is writing a forthcoming book on audience engagement. Here’s what he told me, based on more than a hundred interviews and visits to many old and new media community news operations...

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Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

4 Comments 27 December 2013 by

The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?

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The New News

Buttry Sees Progress for Digital First’s ‘New Model’ for Community News

5 Comments 05 December 2013 by

Steve Buttry, the digital transformation editor at Digital First Media, began his career in community newspapers more than 40 years ago in Columbus, Ohio – as a teenage carrier. In the years since, he's been a reporter, editor, and teacher of journalists around the world. These days, Buttry's job is to complete the "print-to-digital transformation" of two slimmed-down "legacy" news media companies, Journal Register and MediaNews Group. To find out how it's going, I put these questions to him...

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The New News

Will ‘Indie’ Hyperlocals Go for National Marketers’ Goodies?

3 Comments 27 November 2013 by

Most publishers of independent hyperlocal news sites steer clear of national ads. They think messages from national brands can be a jarring presence on a page with neighborhood news or ads for the local yoga center and pizza parlor. They also don’t like the low rates that have often come with national ads. But fast-developing changes in national digital ad marketing have buyers dangling premium rates for high-value placements...

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The New News

Wonder Women Show Might at ‘Indie’ Hyperlocal Sites

8 Comments 21 November 2013 by

Like old media, new media has its glass ceilings. But women are consistently shattering barriers to their advancement in the digital community news space. Of the 12 top revenue-producing community news sites, eight have a female editor-publisher-owner. So what do women bring to the community news space to produce so many winners?

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