Yik Yak Makes Inroads as a More Serious News Service

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In its less than two years of existence, Yik Yak has spread across the country, mostly at communities centered around college campuses. It’s true that a lot of the company’s content is sophomoric. But I think that will change, based on a new pilot that the service has launched with the University of Florida…

TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

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From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]

How a Vermont Site Bested 2 Dailies and Weekly — 2 Years After Launch

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In the “Northeast Kingdom” of Vermont is Orleans County. Orleans has a population of only 27,169, but it is the location of a four-way competition among community news publishers — digital and pure play. The newest competitor is the pure-play independent Newport Dispatch, which, in less than two years, has captured the biggest digital audience in Orleans…

Borrell on Local News: Inform, but Help Businesses Thrive

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“We can certainly view people who frequent hyperlocal news sites as ‘readers’ who are there for the content. But once we begin to realize that they are likely to be buy something that day, tomorrow, or next week, then we begin understanding the real value of that audience,” says the CEO of Borrell Associates…

Community Publishers Mixed on Borrell Prescription for Content

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Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]