The New News | Street Fight

The New News

Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

No Comments 20 November 2014 by

A soon-to-be launched section in Bushwick Daily — called Village — will seek to build more and deeper connections between residents and merchants of Bushwick. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase. If they become a frequent customer, they get another bonus and a Foursquare-type badge...

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The New News

‘Legacy’ Publishers Make Big Move Into Content Marketing

No Comments 13 November 2014 by

Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. LMC Executive Director Rusty Coats said member companies are confident that the funded content will become “a major source of [their] digital revenue."

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The New News

30A.com Is More Than a Website — It’s a ‘Brand’ for the Laid Back

1 Comment 06 November 2014 by

Mike Ragsdale's 30A.com, serving the Gulf Coast beach communities of Santa Rosa in Northwest Florida, is much more than a website. It's an "international brand" that includes a digital radio station and a retail operation that sells everything from to T-shirts to beach chairs to beer...

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The New News

Suburban Nashville ‘Indie’ Thrives Amid Gannett Revamp at Tennessean

No Comments 31 October 2014 by

Five years after she co-founded an independent community news site in metro Nashville's most affluent suburb, Kelly Gilfillan is now running — and growing — her company by herself. Gilfillan tells Street Fight how she competes with a $5.4 billion media corporation as she pursues her "indie" entrepreneurial course...

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The New News

Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’

2 Comments 21 October 2014 by

In the news media's digitally focused 21st century, newspapers are often dismissed as an "industrial-age" product. But it's not clear that they'll become what whale oil was to the 19th century's petroleum . For a macro-look at how this is playing out at Gannett, we caught up with the media giant's SVP for News, Kate Marymont...

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The New News

How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting

1 Comment 16 October 2014 by

In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: "It would have been easier to change nothing in the way we operate ... but we weren’t ready to accept that fate." Here, Awtry details for Street Fight his team's major changes...

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The New News

Mike Shapiro’s TAP Gets New Branding and a Network Strategy

No Comments 09 October 2014 by

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto's sites, 32 of which are franchisees...

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The New News

Why Entrepreneurial Publishing is Catching Fire in Local Digital

1 Comment 03 October 2014 by

Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters...

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The New News

Will Local Media Consortium Save Lee From Knife’s Edge?

1 Comment 25 September 2014 by

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues...

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The New News

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‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

No Comments 18 September 2014 by

The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it's headed...

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