The Struggle to Save Local News Is Not Doomed


The current state of local news in the technology-driven information age continues to be a hotly debated topic in industry circles. There’s more consensus around the grim prospects for local print media, and more debate about the outlook for independent local news sites. Understanding where the future lies for local news requires a thorough parsing of both positions.

How Hearst Newspapers Became the Leader in Its Peer Group

Hearst Logo

Under president Mark E. Aldam, Hearst Newspapers is going full bore on digital, creating in-house digital marketing services and betting big on programmatic advertising. In our interview, Aldam explains how Hearst has become a top performer in the still financially challenged newspaper industry.

Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

Local store building surrounded with abstract symbols and icons of geo targeting, social media sharing, local business marketing and advertising. Concept of building effective social media presence and marketing strategy for local businesses

There are 28 million small businesses in America, and Locable considers all of them candidates for its expanded “Main Street for the 21st Century” marketing services. Now Locable is reaching out to those millions of small businesses through its IMPACT Marketing Suite. We caught up with Locable founder and CEO Brian Ostrovsky to talk about his new initiative.

With 8 Sites in Brooklyn, ‘Indie’ Corner Media Reports Doubling of Ad Revenue

Corner Media Group

Brooklyn is home to scores of fast-changing neighborhoods that are reshaping New York City’s largest borough. Seven of these neighborhoods are the turf of Corner Media Group, the independent mini-network that entrepreneur Liena Zagare has assembled over the past several years.

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs


Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.