Advertising network LiveIntent has 1,300 publisher clients, including Hearst, New York Times, Washington Post and ESPN. Through these relationships, it can target 130 million unique visitors. We caught up with the company’s president, Jason Kelly, to talk about how local publishers can compete with social-media platforms for ad revenue.
Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.
The top four newspaper groups in the country — Gannett, Tribune Publishing, McClatchy and Hearst — have formed a national network called Nucleus Marketing Solutions. Street Fight recently spoke with NMS’s CEO Seth Rogin, about the push-pull dynamics involved in creating and monetizing quality journalism online.
I’ve been a cheerleader for local news organizations in their quest to attract Millennial audiences, but I’m starting to wonder if publishers are too convinced that reaching the youngest generation of adults is the magical elixir for all their problems.
“Ad blocking is a crucial wakeup call to brands and all that serve them about their abuse of consumers’ good will,” says the IAB. Street Fight recently spoke with IAB general manager Scott Cunningham about how the group is working to help publishers combat ad blocking.
As founder of the independent pureplays Times of San Diego and My News LA, Chris Jennewein is going up against Tribune Publishing, owner of the San Diego Union-Tribune and the Los Angeles Times, both once-reigning print dailies that are trying to make a comeback in the crowded digital space.
Mike Ragsdale’s 30A is successfully covering the Santa Rosa Beach communities in Florida, covering daily minutiae while capturing what’s special about the place. The site is also pulling in seven figures. Can others learn from him?
LifePost’s digital obits are offering a way to commemorate people and pets in a dedicated place outside of social media. The idea has drawn support from Twitter ex-CEO Dick Costolo, among others.
Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase,
After mulling over the recent proposal to realign publishers’ relationships with advertisers and readers, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought it was something legacy media companies would buy into.