6 Ways to Use Analytics to Fine-Tune Mobile Campaigns
Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward. Here are six strategies that marketers can use when fine-tuning their mobile campaigns...
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Street Fight Daily: Cars.com on the Block, Lyft Raises $150M
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Newspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)... Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)... TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)...
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Control Group, a Dev Shop for the Real World, Rethinks Subway Navigation
The agency is one of a handful of development and marketing companies to carve out a niche in bringing the web to the physical world. These companies are helping retailers, restaurants and a range of other organizations with a stake in a physical place to use connectivity to rethink the way we engage with the world around us...
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LBMA Podcast: Square, LevelUp, and Thinknear’s Eli Portnoy
Top stories of the week include Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee, IMGuest.com, Mastercard and Syniverse and Stylinity...
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Street Fight Daily: Staples Ditches Bricks, Flickr Founder Goes Hyperlocal
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Staples to Close 225 Stores as Sales Move Online (New York TimesS)... Flickr Co-Founder Seeks Another Hit With New Findery App (Reuters)... Yahoo Rolling Out Indoor Maps (SearchEngineLand)...
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New Patch Owner Hale Running Company in ‘Lean, Entrepreneurial Mode’
"There are lots of potential models, and there's no reason to be ideological about finding the right match between models and communities," says Hale. "The best thing for hyperlocal journalism is a sustainable business model."
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In the Age of Big Data, Sometimes a Phone Call Still Works Best
More and more, marketers are turning to deep data analytics to measure the impact relative to a local marketing campaign. But call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls...
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Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Google Shuts Down Self Serve Offers Product (Blumenthals)... Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)... Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)...
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New Location-Based Services Are Poised to Enter the Mainstream
To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”
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Can Renewed Coordination Prevent a Rollup in Local Media?
Last week Google made news when the search giant struck a deal with the Local Media Consortium to power a private advertising exchange . Yesterday, Christian Hendricks, the Consortium’s chairman and a McClatchy executive, pitched the plan to a room of media executives, and made the case why the new consortium could succeed where it failed nearly a decade ago...
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It's that time again! Join us June 3rd in San Francisco for our third annual event. More info and early bird tickets here.The Local Merchant Report
Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.Get your copy today!
The $20 Billion Mobile Marketing Opportunity
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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Why Local is the Future of Commerce
The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.How Back-Office Innovation Is Transforming Local
In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.© 2014 Street Fight.
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