Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics

Putting Small Businesses on the (New) Google Map

0 Comments 18 April 2014 by Kris Barton

Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be...

The New News

Niche Site CHARLIE Goes Big With Underwriter Le Creuset

0 Comments 18 April 2014 by Tom Grubisich

After an initial stint doing publicity in the movie industry in Los Angeles, Caroline Nuttall migrated to Charleston, S.C., and fell "head over heels" for its "beauty and progressive culture." She expressed her passion for the city by creating the local digital magazine CHARLIE, whose words, images and design capture the many faceted, old-new richness of her publication's namesake. Here Nuttall tells Street Fight how she navigated CHARLIE to new revenue streams, including an underwriting partnership with national cookware maker Le Creuset.

Headlines

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

0 Comments 18 April 2014 by David Hirschman

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)... Twitter's New Ad Unit Is A Huge, Huge Deal. Here's Why (Forbes)... Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)...

On Location

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

0 Comments 18 April 2014 by Asif Khan

Top stories of the week include Quantum Dots, Apple, the Lego Movie, American Express, Amazon’s Dash, Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat.

Streets Ahead

Recent Studies Show Mobile’s Broadening Reach

0 Comments 17 April 2014 by Damian Rollison

The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention...

Case Studies

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

0 Comments 17 April 2014 by Stephanie Miles

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS...

Headlines

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

0 Comments 17 April 2014 by David Hirschman

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)... Zuckerberg: Facebook Graph Search Is 'A Five-Year Thing' (SearchEngineLand)... Seamless Delivers Tips Agreement (WSJ)...

Interviews

In Run-Up to IPO, Yodle Makes Its Bet on Local Marketing Automation

3 Comments 16 April 2014 by Steven Jacobs

Last week, the Wall Street Journal reported that local marketing firm Yodle was shopping for banks to underwrite a potential public offering. In an interview with Street Fight, Court Cunningham, chief executive at Yodle, declined to comment on the reports, but talked about the the evolution of the small business marketing space, the rise of local marketing automation, and the subsequent push by these companies to bundle services into an integrated product...

Features

Microsoft Research Project Tells You What a Neighborhood Is Thinking

0 Comments 16 April 2014 by Annie Melton

HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood's statuses, seeing updates like "delighted" or "uncomfortable."

Headlines

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

0 Comments 16 April 2014 by David Hirschman

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Twitter Embraces Its Data and Buys Gnip (GigaOm)... Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)... Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)...