Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics

Commentary

Why Apple Maps Is Partnering With Local Search Companies

1 Comment 26 November 2014 by

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on...

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News

Small business

For AmEx’s Small Business Saturday, A Rising Tide Lifts All Boats

0 Comments 26 November 2014 by

Between 2007 to 2010, the rate of small business growth in the U.S. dropped by more than 12% annually. Fast forward five years, and the small business sector is showing signs of a comeback...

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On Location

LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

0 Comments 26 November 2014 by

On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta...

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Headlines

twitter-bird-blue-on-white

Street Fight Daily: Twitter Adds Offers, Uber Eyes $40B Valuation

0 Comments 26 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores (Recode)... Uber Said Poised to Raise Funds Showing $40 Billion Value (Bloomberg)... Clinkle Is Bribing College Students With a Vending Machine Full of Cash (ValleyWag)...

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News

Study: 6 of 10 Shoppers Engage With Beacon Messaging

0 Comments 25 November 2014 by

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit...

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Features

Meet Pager: The App That Calls Local Doctors To Your Living Room

0 Comments 25 November 2014 by

The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine...

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Headlines

2011_3_11_amazon

Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery

0 Comments 25 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Amazon Promotes Handyman and Installation Services (Recode)... Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)... It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)...

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Commentary

A ‘Radical Transformation’ Is Brewing in SMB Phones

0 Comments 24 November 2014 by

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides...

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Sponsored Content

BrUw0 2

Creating a “Local Service Layer” — To Build or To Buy?

0 Comments 24 November 2014 by

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way...

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Features

Woman handing over shopping bag at cash register

6 Tools SMBs Without Websites Can Use to Sell Online

1 Comment 24 November 2014 by

Understanding that many SMBs don’t have a business website, a number of hyperlocal vendors have introduced platforms that give merchants a way to participate in e-commerce and sell their wares online. Here are six examples of tools that merchants can try...

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