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Features

coupons

5 Ways to Increase Redemptions of Mobile Coupons

0 Comments 25 July 2014 by

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world...

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On Location

LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson

0 Comments 25 July 2014 by

Top stories of the week include: Heineken’s @wherenext twitter service; Clear Channel launches its “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; and Birchbox opens up a real-life store in SoHo...

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Headlines

Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership

0 Comments 25 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Zillow Seeking to Buy Rival Property Site Trulia (Bloomberg)... Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)... LivingSocial’s Losses Narrow in the Second Wuarter (Washington Post)...

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News

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Three Months After IPO, Grubhub is Growing — And Profitable

0 Comments 24 July 2014 by

Shares of the company rose 4% Thursday morning as the online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company...

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Interviews

WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

0 Comments 24 July 2014 by

In a conversation this week, Michael Lieberman, chief executive North America at WPP's Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers' impulse purchases might be the next big growth market for digital marketing dollars...

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The New News

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How Community Involvement Can Pay Off for Local Publishers

0 Comments 24 July 2014 by

Commuter traffic tie-ups and convenience store holdups can't be the heart of a community news product. "Duty" coverage is still part of many sites' content menu, but, by itself, it can't build a solid relationship with community. The trick is to empower users "to take action to improve their communities"...

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Headlines

Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet

0 Comments 24 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... The Next Age of Foursquare Begins Today (Verge)... Apple’s Mobile Wallet Talks Heat Up (Information)... New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)...

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News

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

0 Comments 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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Off the Block

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Conference Notebook: Navigating a Future For Indoor Mapping

0 Comments 23 July 2014 by

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store...

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News

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Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo

0 Comments 23 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)... LinkedIn Makes Another Deal, Buying Bizo (New York Times)... For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)...

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