Street Fight Happenings

Street Fight’s December Theme: Predictions

Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.

Street Fight’s August Theme: Doubling Down on Data

When we ask ourselves which way those winds are blowing, the clear answer this month is heightened attention to the evolution of consumer data. That’s right, we’re doubling down on last month’s theme. This happens every once in a while when topics are weighty enough. We did the same mid-pandemic regarding Covid’s impact on local commerce. 

SOCi Acquires Brandify, Melding Location Marketing Strengths

Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.

Theme of the Month

How Personalized Packaging Can Drive Loyalty and Conversions

The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.

How Retailers Can Scale their Workforces for the Holidays and Beyond

How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?

Tips for Black Friday and Cyber Monday Discounting

To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.

Latest Posts

How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success

Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.

Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It

The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.

Street Fight’s December Theme: Predictions

Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.

A Third of Marketing Leaders Say They’re Not Ready for Third-Party Cookies’ Demise

The death of the third-party cookie on Chrome in 2023 dominated the martech discussion in 2021, but a third of marketing leaders say they are still not ready for the effect it will have on marketing. That’s according to a Lytics survey conducted by Sapio Research in October that polled 256 marketing leaders to assess the future of data-driven marketing.

LBMA: Google Maps Goes Head to Head with Instacart

In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.

mobile payments

SMBs Struggle to Accept Mobile Payments — And Lose Customers as a Result

As consumers become more familiar and comfortable paying by mobile wallet in places like transit systems with open-loop ticketing, contactless payments will become the standard in other settings, like restaurants, as well.

Holiday Marketing Amid Current Supply Chain Disruptions

By using marketing to communicate transparently about potential shortages while at the same time helping shoppers either locate hard-to-find items or come up with alternative gift ideas, companies can overcome the current challenges and actually deepen their relationship with consumers, leaving them well-positioned for when the supply chain does return to something resembling normal.

Policy Guardrails Mitigate Cyber Monday Security Risks

With so many aspects of this year’s holiday shopping experience outside retailers’ control—shipping delays, supply chain issues, and labor shortages, to name just a few—retailers are shifting their focus and using enhanced data security policies in their mobile apps and websites to improve the shopping experience for customers.

How Personalized Packaging Can Drive Loyalty and Conversions

The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.

How Retailers Can Scale their Workforces for the Holidays and Beyond

How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?