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digital-first-media

Brady on Thunderdome: The Glue at the Core Was Never Able to Dry

1 Comment 24 April 2014 by

"The local digital news solution is probably going to come from new players rather than legacy ones," says outgoing Digital First Media editor-in-chief Jim Brady. "It's extremely hard to try and create that next-generation local news product while you're dealing with the rapid decline of your core business. ... Somewhere in that broad swath of experimentation are all the pieces for a successful model. It's just a matter of time until someone finds the right mix."

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News

Connectivity Raises $6 Million to Make Marketing Automation Work for Small Businesses

0 Comments 24 April 2014 by

The Los Angeles-based startup has raised $6.35 million in funding to help small businesses structure and draw insights from digital interactions. The company is developing software to identify and analyze references to brick-and-mortar businesses in social media, reviews and other user-generated content, and then aggregate that data into a dashboard for small businesses to monitor their presence online...

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News

Sightly Launches Localized Video Ad Product

0 Comments 24 April 2014 by

The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations...

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News

ShopKeep

Shopkeep Raises $25M to Build a Better Cash Register for Indie Retail

0 Comments 24 April 2014 by

The New York-based startup that builds point-of-sale software for mobile devices has raised $25 million in its third round of funding. The new capital thrusts the company to the forefront of a busy pack of upstarts looking to rethink the point-of-sale. It also sets the stage for a drawn-out fight between a handful of well-funded startups, the legacy point-of-sale providers who control much of the market, and a number of other tech giants looking in...

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Headlines

Street Fight Daily: Reddit Targets Locations, Facebook’s Billion Mobile Users

0 Comments 24 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology.. Reddit Introduces Location-Targeted Promoted Posts (Wall Street Journal)... Facebook Posts Earnings Beat as Mobile Soars Past One Billion Monthly Users (Recode)... Uber Drives for Asian Expansion (Financial Times)...

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Off the Block

Yext Says It Will Be Profitable By 2015 — Here’s How

0 Comments 23 April 2014 by

Over the past 23 months, the New York-based startup has silenced critics, turning the listing-synching concept into a cash cow that helped the company generate over $34 million in revenue last year. In an interview last week, Yext CEO Howard Lerman told Street Fight that the company expects to generate $56 million in 2014, and hit $85 million — and profitability — by 2015.

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Commentary

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

0 Comments 23 April 2014 by

A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them...

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News

airbnb

Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M

0 Comments 23 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... New York’s Case Against Airbnb Is Argued in Albany (New York Times)... Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)... Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)...

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The New News

Locable’s Aim: To Help Sites Build Community as a Brand

0 Comments 22 April 2014 by

Locable is a network of 50 local and hyperlocal websites that shows its "partners" how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company's co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success...

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Features

store

6 Ways to Improve Business Operations Using Indoor Location Data

0 Comments 22 April 2014 by

In many cases, indoor location analytics platforms take the guesswork out of operations management. Rather than guessing whether expensive in-store displays are increasing conversions, and wondering how dwell times influence sales, retailers can look at the data being spit out by their analytics platforms to find their answers. Here are six ways that businesses can use indoor location tools to improve in-store operations...

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