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Features

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year...

10 Top Location-Based Mobile Campaigns of 2014

0 Comments 22 December 2014 by

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…

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Interviews

Loren Hillberg recently took over as General Manager of Thinknear at Telenav, replacing the company's founder Eli Portnoy. We caught up with him recently to talk about the transition from the entrepreneurial stage of a business to the scaling stage, the future of mobile-local advertising, and the coming wave of consolidation...

Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

0 Comments 22 December 2014 by

Loren Hillberg recently took over as General Manager of Thinknear at Telenav, replacing the company’s founder Eli Portnoy. We caught up with him recently to talk about the transition from the entrepreneurial stage of a business to the scaling stage, the future of mobile-local advertising, and the coming wave of consolidation…

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Movers & Shakers

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Microsoft, Colony Logic, Soleo, PlaceIQ, Fixya, and Placed...

Openings and New Hires at Dex Media, Yext, Angie’s List, and LocalVox

1 Comment 19 December 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Microsoft, Colony Logic, Soleo, PlaceIQ, Fixya, and Placed…

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Commentary

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Lessons Learned From the Call Analytics Trenches

1 Comment 19 December 2014 by

It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

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On Location

On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows...

LBMA Podcast: Maps on Clothes, Smart Screens

0 Comments 19 December 2014 by

On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows…

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News

google

Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

0 Comments 19 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…

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Sponsored Content

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits...

4 Strategies to Increase Pay-Per-Call ROI for SMBs

1 Comment 18 December 2014 by

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…

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Off the Block

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Twitter and Foursquare Make a Better Match Than You’d Think

0 Comments 18 December 2014 by

Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?

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The New News

oswego

From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga

1 Comment 18 December 2014 by

Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…

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News

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Street Fight Daily: Angie’s List Shuffles Brass, Amazon’s One-Hour Delivery

0 Comments 18 December 2014 by

\A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Brings One-Hour Delivery To NYC With Prime Now (TechCrunch)… Angie’s List Shuffles Brass, Names Third Tech Chief In Two Years (Indianapolis Business Journal)… Like Tinder, But For Creative Professionals: How Thumbtack Is Remaking The Gig Economy (Fusion)…

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