News and Analysis

What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?

When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.

​​Adgile Secures $5M to Make OOH Ads More Precise

​​Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.

What Makes for a Great Demand Side Platform?

I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

Commentary

How to Respond to Inflation’s Impact on Consumer Behavior

The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.

Trust in the Post-Cookie Era

The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.

How to Harness Public Web Data to Delight Customers

Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.

Latest Posts

What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?

When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.

How to Respond to Inflation’s Impact on Consumer Behavior

The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.

​​Adgile Secures $5M to Make OOH Ads More Precise

​​Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.

Trust in the Post-Cookie Era

The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.

What Makes for a Great Demand Side Platform?

I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

How to Harness Public Web Data to Delight Customers

Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.

mobile payments

With Prices Soaring, Brands Shift Focus to Customer Experience

Rather than lowering prices to appease frustrated customers, some retailers are going a different direction. These retailers are working to improve customer experience as a way to reach new and returning customers as prices continue to soar.

Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services

In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.

New Hires at OpenWeb, GeoPath, and Foursquare

The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at OpenWeb, GeoPath, and Foursquare.

5 E-Bike Startups for On-Demand Delivery Fleets

With the vast majority of last-mile deliveries arriving by bike, a new breed of e-bike startups has cropped up to serve the industry. Startups like GetHenry, Ubco ,and Joco are supplying e-bike fleets to on-demand delivery startups through a subscription model. Logistics companies are finally understanding the need for reliable bike fleets that can scale up or down based on real-time demand, and the need for e-bikes has never been greater.