
The California Attorney General’s office has struck a deal with Apple, Google, Hewlett-Packard, Microsoft and Research in Motion in which the companies will require mobile app developers to post privacy policies. This means that many hyperlocal apps that use location data may be required to provide privacy information.
Continue ReadingIn “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.
Continue Reading
Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance. Media channels no longer enjoy the spoils of having critical mass in consumer reach and limited competition...
Continue Reading
From the get-go, Yelp was 100% citizen journalism, for better or for worse. There were editors, sure, but professional journalists were not tasked with generating content. The crowd was left to self-organize and submit copy. Imagine, if you can for a minute, a Chicago News Cooperative founded completely on the citizen journalism ethos. No professional reporters. Only editors and guides. The trajectory could be quite interesting...
Continue Reading
A roundup of today's big stories in hyperlocal media, technology, advertising and startups...Don’t Shoot The Messenger Over User Content, Courts Confirm (PaidContent)...Highlight: A Socially Acceptable Way to Stalk People Around You (Business Insider)...Jumptap, PlaceIQ Team to Boost M-Commerce (Mediapost)...
Continue Reading
When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite...
Continue Reading
Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth's merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal's effectiveness, and to point out ways to improve future offers...
Continue Reading
These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.
Continue Reading
A roundup of today's big stories in hyperlocal media, technology, advertising and startups.Google Launches a Leaderboard for Check-Ins, But Foursquare Has Been Here Before (BetaBeat)...A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon) (New York Times)...Supporting Profitable News (BuzzMachine)...
Continue Reading
“Advertising is content — the only new content that really matters,” consultant Terry Heaton declared in a recent blog post. Incorporating content created by local merchants, perhaps in the form of advertorials or “guest columnists,” however, can be a fraught process...
Continue Reading© 2012 Street Fight.
Powered by WordPress. Hosting by Page.ly