Street Fight Happenings

Street Fight’s August Theme: The Next Normal

As we roll into August, it’s time to establish Street Fight’s monthly editorial focus. After our standard ritual (no animals harmed), we’ve settled on “The Next Normal.” Forced to adopt new technologies just to survive, some local businesses have experienced a decade of evolution in just a few months.

So the question is, how will newly elevated local businesses transform the local commerce landscape? If a large share of the local business universe has raised its game, what will be the new “bar” in local media, advertising, and commerce? How should tech providers adjust to new demand signals?

Street Fight’s July Theme: Targeting Location

After huddling with the editorial team about our July theme, we all agreed that it could be time to mix it up a bit. So we’re returning to a meat-and-potatoes theme in our lineup: Targeting Location. This will allow us to talk about something else while acknowledging Covid-19’s still rampant status.

What do we mean by “Targeting Location?” A central issue for location-based media and commerce, this is the moving target of how to pinpoint and optimize strategies around device location. It includes topics like location-targeted ads, building audience profiles, attribution, paid search, and location data strategies.

Street Fight’s June Theme: Retail Recovery

As the country starts to re-open and recover (some places more quickly than others), we’ll shift our focus to cover specifically how that’s happening. And what better vertical to represent local business recovery than retail? It will be a leading indicator for several other local commerce verticals.

So we introduce our June editorial theme: Retail Recovery. The goal: to chronicle the steps local businesses are taking to reemerge from locked doors and empty streets. Who’s doing what, and what can we learn from them? By “them” we mean businesses and the tech providers that support them.

Theme of the Month: The Next Normal

7 Order-Ahead Platforms for QSRs

According to a report by Dragontail Systems, 53% of people say they prefer carry-out and delivery during the pandemic. To keep pace with that demand, restaurants are investing more heavily in technology platforms that enhance end-to-end kitchen operations.

Here are seven platforms that restaurants can use to manage online orders and streamline their takeout operations during Covid-19.

Who Benefits from the Surging Interest in Contactless Payments?

More than half (51%) of Americans are now using some form of contactless payment. Consumers are most likely to use contactless cards for buying essentials at grocery stores and pharmacies, where 50% of consumers say they worry about the cleanliness of signature touchpads.

Consumers in the U.S. have historically been slower to adopt contactless payments, and that’s something that is tied to a lack of merchant adoption, says Rob Fagnani, vice president of strategy at Formation.ai.

Heard on the Street, Episode 55: Location Intelligence’s New Normal

Location intelligence is expanding beyond its well-known uses for advertising (ad targeting, attribution, etc.), supporting enterprises in a number of other ways. That includes supply chain management as well as decisions about where to open another store location.

All of the above applications of location intelligence are fueling UberMedia, our latest guest on Street Fight’s Heard on the Street podcast. UberMedia CEO Gladys Kong says that this expansion of location data’s utility was already underway but has accelerated in the Covid era.

Latest Posts

Why You Should Be Using Video Marketing To Connect with Local Audiences

One report from Cisco found that by 2022, internet videos will make up over 82% of all consumer online traffic. Even though the Covid-19 pandemic has slowed down video production and demand somewhat, it still remains a perfectly viable marketing channel. 

People are simply more likely to watch a video than read a blog. By looking at key pillars of online video production as well as what’s worked for other companies, you, too, can develop a stellar strategy. 

Consumer Sentiment Is Shifting Quickly. Here’s How Businesses Are Keeping Up

The same mobile chat-based technologies that brands like Jagermeister and Snapchat have used to access focus groups on demand are now being used to help small to mid-size businesses access the same research capabilities. Using mobile chat-based applications, SMBs can generate authentic consumer insights in real-time, which makes it easier to foster community engagement during a time when businesses are struggling to reach their customers.

7 Order-Ahead Platforms for QSRs

According to a report by Dragontail Systems, 53% of people say they prefer carry-out and delivery during the pandemic. To keep pace with that demand, restaurants are investing more heavily in technology platforms that enhance end-to-end kitchen operations.

Here are seven platforms that restaurants can use to manage online orders and streamline their takeout operations during Covid-19.

Leveraging Cannabis Consumer Data is the Key to Mainstream Acceptance

Thanks to the industry’s meteoric growth and coronavirus-era essential status in many states, cannabis consumers have emerged as one of the most coveted marketing segments, driving even more engagement in data collection and presentation. A rising tide lifts all boats – and data is a powerful tide that can help raise the industry to mainstream acceptance.

Data may be the ticket to legalization, too, if leveraged in a way that considers how this lucrative information can be used by mainstream companies. As cannabis data begins to resemble data from other industries, it is our responsibility as industry leaders to collectively leverage this data and allow legal cannabis to flourish and emerge as a truly established industry.

Location Weekly: Burberry and Tencent Partner for World’s First Social Media-Infused Store

In this episode of Location Weekly, the Location-Based Marketing Association covers Burberry teaming with Tencent for the world’s first social store, Voxel51 helping to keep stores healthy, Popeyes helping people to “autocorrect” their dinner plans, Foodpanda using traffic and weather data in a DOOH programmatic campaign, and Tapad and Reveal Mobile partnering to launch new audience and attribution capabilities for ad buyers.

Tracing, Tracking, and Trust: Why Tech Is on the Sidelines in Contact Tracing

Mainly, multiple instances of data breaches committed by governments, corporations, platforms, and even data warehouses have eroded the trust citizens have when forking over sensitive and personal information. The resistance only increases as a result of Americans’ strong resistance to being told what to do, which manifested in widespread protests against mandatory quarantine restrictions in several states.    

How can this resistance be overcome? Companies and government organizations asking for personal information must build trust from the very beginning. High rates of consent require clear information to users about exactly what data citizens will share and how this data will be used and protected.

Marketers, Don’t Stress About Zero-Click Search Just Yet

Did you know that over 50% of Google searches performed do not result in a click? Did you know that Google is continuing to expand the number of queries to which they are applying zero-click SERP features?

Did you know that it’s not something that you should be too worried about yet? 

“Wait… But it’s taking away search opportunities from my website!” 

That depends on how you are defining search opportunities, so let’s jump to it. 

Who Benefits from the Surging Interest in Contactless Payments?

More than half (51%) of Americans are now using some form of contactless payment. Consumers are most likely to use contactless cards for buying essentials at grocery stores and pharmacies, where 50% of consumers say they worry about the cleanliness of signature touchpads.

Consumers in the U.S. have historically been slower to adopt contactless payments, and that’s something that is tied to a lack of merchant adoption, says Rob Fagnani, vice president of strategy at Formation.ai.

Heard on the Street, Episode 55: Location Intelligence’s New Normal

Location intelligence is expanding beyond its well-known uses for advertising (ad targeting, attribution, etc.), supporting enterprises in a number of other ways. That includes supply chain management as well as decisions about where to open another store location.

All of the above applications of location intelligence are fueling UberMedia, our latest guest on Street Fight’s Heard on the Street podcast. UberMedia CEO Gladys Kong says that this expansion of location data’s utility was already underway but has accelerated in the Covid era.

How Location Intelligence Benefits Businesses During Covid-19

The pandemic has changed the way businesses function, and while a lot of purchasing has moved online, many physical locations remain. Location intelligence is one factor that can help businesses perform better. Its uses include supply and inventory updates, supply-chain improvements, sales and marketing optimization, and monitoring for increased safety.