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Local Search Listings

The Power of Visual Appeal in Local Search

0 Comments 24 October 2014 by

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit...

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Field Notes

In New App Marketplace, Signs of the Square’s Future

0 Comments 24 October 2014 by

The company launched its Square App Marketplace yesterday to allow third-parties to develop applications that integrate directly into its point-of-sale product. The move marks an important step in Square’s evolution as it shifts focus from consumer-facing payments to an arguably much larger business software market...

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News

LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

0 Comments 24 October 2014 by

On the show: FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences. Plus, what happened to Hailo and why RFID in a world of beacons...

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Headlines

Street Fight Daily: Etsy’s New Card Reader, Uber Delivers Flu Shots

0 Comments 24 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Etsy Introduces Credit Card Reader to Go Beyond the Web (Recode)... Uber Delivers Flu Shots: How On-Demand Tech Can Actually Do Good (Wired)... Will The Check-in Survive? Foursquare’s Controversial Relaunch, By The Numbers (VentureBeat)...

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News

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Paid Placement Helps GrubHub Pad Its Bottom Line

0 Comments 23 October 2014 by

Grubhub posted better-than-expected earnings Thursday sending shares up slightly in early trading. The online ordering company, which hit the public markets earlier this year, saw revenue and profit inch up slightly in a seasonally less active third quarter due in part to the adoption of a new auction-based commision model...

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News

Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

0 Comments 23 October 2014 by

Here’s some good news for the beacon community. A month after Macy’s announced an ambitious plan to roll out Shopkick devices to over 4,000 locations nationally, Lord and Taylor appears to be following suit...

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Headlines

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Street Fight Daily: Groupon Knocks Off Yelp, Apple’s Loyalty Program

0 Comments 23 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... With Yelp Knockoff, Groupon’s Still Searching for Magic Bullet (Recode)... Apple Pay Loyalty Program Due to Start Within the Year (Bank Innovation)... Macy's Links With Google To Show Mobile Users What's In Stock Nearby (AdAge)...

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News

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Yelp Cashes In on YP Partnership — If Only for the Moment

0 Comments 22 October 2014 by

The company posted stronger-than-expected revenues Tuesday, but cautious guidance sent shares tumbling in after-hours trading. The revenue increase appears to have come, in part, from a partnership with YP that the company made earlier this year...

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News

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

0 Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop...

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News

With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

0 Comments 22 October 2014 by

Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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