Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics


A ‘Radical Transformation’ Is Brewing in SMB Phones

0 Comments 24 November 2014 by

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides...

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Creating a “Local Service Layer” — To Build or To Buy?

0 Comments 24 November 2014 by

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way...

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6 Tools SMBs Without Websites Can Use to Sell Online

1 Comment 24 November 2014 by

Understanding that many SMBs don’t have a business website, a number of hyperlocal vendors have introduced platforms that give merchants a way to participate in e-commerce and sell their wares online. Here are six examples of tools that merchants can try...

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Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

1 Comment 21 November 2014 by

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

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Movers & Shakers

Openings and New Hires at LoyalBlocks, Showroom Logic and JUICE Mobile

0 Comments 21 November 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Colony Logic, Marquette Group, Skyhook, and more...

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On Location

LBMA Podcast: Facebook Challenges Yelp and Foursquare

1 Comment 21 November 2014 by

On the show: Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay with your face; on your Samsung phone; and SocialRadar acquires Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris...

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Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels

0 Comments 21 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)... Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)... Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)...

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Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

0 Comments 20 November 2014 by

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate...

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The New News

Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

0 Comments 20 November 2014 by

A soon-to-be launched section in Bushwick Daily — called Village — will seek to build more and deeper connections between residents and merchants of Bushwick. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase. If they become a frequent customer, they get another bonus and a Foursquare-type badge...

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Off the Block

What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.

0 Comments 20 November 2014 by

A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce...

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