Street Fight Summit West: Capturing the Local Consumer
The local consumer is at the heart of everything we all do in hyperlocal. Whether you’re working with a client to develop repeat customers or trying to get more end users to your app or website, you’re thinking constantly about the local consumer. At Street Fight Summit West, the discussion will focus on this very essential topic...
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Cont3nt Connects Local Publishers With Freelance Multimedia Journalists
The explosion of mobile content creation and sharing has enabled citizen journalists all over the world to upload and broadcast news immediately, wherever it's happening. But folks on the ground at a news event rarely get paid for their reporting. Cont3nt, a new wire-service of sorts, is hoping to supply publications with relevant place-based images and videos by connecting them directly with freelance journalists...
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Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live
A roundup of today's big stories in hyperlocal content, commerce, and technology...Patch, NY's WPIX Form Content Partnership (NetNewsCheck)...How Facebook's Mobile 'Sponsored Stories' Are Designed To Kill Groupon (Business Insider)...Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)...
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PODCAST: This Week in Location-Based Marketing — Apple, Dan Martell
In this week's episode, hosts Rob Woodbridge and Asif Khan take a global tour from RVs to TataDocomo in India and everywhere in between. They look at Apple’s latest patent – # 20120115512; are we seeing the end of the coupon?; and how Converse is using LBS to connect with customers...
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How Hyperlocals Can Burn In Their Brand
How important is branding to hyperlocals? I put the question to a handful of editors, publishers and other leaders of hyperlocals that are successful or are headed in that direction. What's interesting, and reassuring, is that they were are in basic agreement: branding is important, it has to be earned, and audiences wield the iron that burns in the brand...
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INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs
The study found that Grand Rapids and Oklahoma City have the highest percentage of SMBs with Facebook pages at 29% and 28% respectively. The number is a little less than half of what Borrell Associates estimated for the overall percent of SMBs that used Facebook as a promotional tool in 2011 (60.4%) and well below Merchant Circle’s figure in late 2011 (70.0%)...
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Case Study: Charlottesville Cafe Increases Customer Frequency With Cardagin
At Calvino Cafe in Charlottesville, Virginia, owner Katie Kroloff was already looking for a marketing program that provided trackable results when a salesperson from Cardagin Networks walked through her door. The loyalty platform provided many of the same benefits as the punch card system she had been using, but with fewer headaches and better rewards...
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Street Fight Daily: Yell Buys Moonfruit, Groupon Opens Seattle Office
A roundup of today's big stories in hyperlocal content, commerce, and technology...Can Yell Turn Online Around With Self-Serve Marketing? (PaidContent)...Groupon Hires Amazonian as VP of Engineering, Opens Seattle Office (AllThingsD)...Study: Want High Engagement on Facebook? Offer Coupons (Mashable)...
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Will Retargeting Destroy Hyperlocal Chain Models?
Ad retargeting damages the economics of hyperlocal networks hoping to make any real ad revenues selling to larger buyers. These same buyers can - and increasingly do - use retargeting to get the same Internet users at a fraction of the cost. This is another example of how hyperlocal actually scales down better than it scales up...
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How Location-Based Services Are Reinventing Radio
Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization."
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Join top hyperlocal execs for strategy, ideas and networking. Register today!Street Fight Insights: ‘The Local Merchant’
Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!Why Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.Sponsored Post: How to Improve Online Offers
Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.Facebook Connect & Local
Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.The ‘Twisted Thinking’ Behind SMB Self-Service
Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."© 2012 Street Fight.
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