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News

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Report: Digital Now Represents 40% of Local Advertising Market

0 Comments 23 January 2015 by

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

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Features

Facebook

Big Possibilities for Brands With New Facebook Targeting Tool

0 Comments 23 January 2015 by

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

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On Location

On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app...

LBMA Podcast: Snapchat for Business, Iconeme CEO

0 Comments 23 January 2015 by

On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app…

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Headlines

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Street Fight Daily: Starbucks Dominates Mobile, Icahn Eyes Gannett

0 Comments 23 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks’ Mobile Payments Jolt (PYMNTS)… Corporate Raider Carl Icahn Sets His Sights On Gannett (Poynter)… Mobile Moves in on Grocery Shopping (MediaPost)…

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News

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YP Now Lets You Target Mobile Ads Based on Desktop Searches

0 Comments 22 January 2015 by

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

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After the Click

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Why Call Tracking Works Across a Variety of Local Marketing Contexts

0 Comments 22 January 2015 by

Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…

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The New News

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy...

Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy

0 Comments 22 January 2015 by

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in […]

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Headlines

UBER

Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars

0 Comments 22 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…

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Interviews

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How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy

0 Comments 21 January 2015 by

The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…

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Streets Ahead

Small business

Survey Highlights the Challenges of Marketing to Smaller SMBs

0 Comments 21 January 2015 by

The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…

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