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Considering that 70% of small businesses already use Facebook as a promotional tool, the company has a serious leg up on the competition. Steven Jacobs writes that transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto online marketing tool for local businesses.

Launching a branded deals program can provide an additional stream of revenue in a difficult market, potentially increasing a media company's annual advertising revenue anywhere from 15% to 30%. Here are six white label solutions for publishers.

In a recent edition of his column, Personal Fight, Alex Salkever responds to a recent suggestion by NPR's Bob Garfield that hyperlocal news sites are "doomed." "I’d venture online news will enjoy more significant changes in the next decade than it has in the last — and that’s saying something," he writes.

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available.

In this recent edition of Street Legal, columnist Brian Dengler writes that publishers need to be careful not to give away too much when allowing outside parties to republish content, as contributors often overlook the rights they may be giving up.