Social Network Swidjit Develops Local Currency/Barter System
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
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PODCAST: This Week in Location-Based Marketing — Facebook, AmEx
In this week's episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media...
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Street Fight Daily: Groupon, Patch, Signpost, Digital First
A roundup of today's big stories in hyperlocal content, commerce, and technology...Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)...Signpost Makes Deal With Newspaper Biggies (Portfolio)...The Case Against AOL, In Numbers (Ad Age)...
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Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
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Will AZCentral’s Big Leap Into Hyperlocal Be Model for Other Newspapers?
The launch of 17 hyperlocal sites in metro Phoenix is just a start. After its initial move in five Scottsdale neighborhoods and 12 in the East Valley, the site aims to plant its flag in scores of communities through the two-county region, which has a population of 4.2 million...
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Scoutmob Announces $3.25 Million in Funding, Agreement with First Data
“Our vision has always been to combine a strong brand with new methods to connect locals with their cities,” Scoutmob co-founder and CEO Dave Payne said in a release. “This announcement confirms both media and transaction leaders recognize the power of our disruptive model.”
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Case Study: The Benefits of Running a POS System in the Cloud
When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad...
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Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement
A roundup of today's big stories in hyperlocal content, commerce, and technology...Target Rolls Out Shopkick Integration Nationwide (TechCrunch)...Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)...Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)...
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The New Local Delivery Systems
The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it's not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage...
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Wielding Hyperlocal Brand Influence
It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions...
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Join top hyperlocal execs for strategy, ideas and networking. Register today!Street Fight Insights: ‘The Local Merchant’
Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!Why Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.Sponsored Post: How to Improve Online Offers
Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.Facebook Connect & Local
Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.The ‘Twisted Thinking’ Behind SMB Self-Service
Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."© 2012 Street Fight.
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