News and Analysis

virtual reality metaverse

Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions

While there is certainly opportunity for brands to sell additional product in the metaverse—fashion retailers like Nike and Gucci are already working on developing pricing strategies for digital goods and services—branding experts believe the greatest long-term gains will be won through marketing approaches that focus on quality interactions and engagement.

Reputation Lands $150 Million to Power Reputation Experience Management

Reputation announced Tuesday morning that it has raised $150 million in fresh funding to power what it calls reputation experience management, or RXM.

chatbot

Report: Retail Lags in Omnichannel Customer Service

Retailers around the globe learned to adapt during the pandemic, quickly pivoting to offer curbside pickup, mobile payments, and online storefronts. Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service.

Commentary

“Returnless” Refund and Automatic Return Approval: Should Sellers Embrace Them?

ALL online merchants—not just those in the Amazon Marketplace—need to look at simplifying customer-facing processes like returns. An easier return process means happier customers, reduced friction, and fewer chargebacks.

4 Steps to Build the Ultimate Consent Management Platform

This guide will show you exactly how to increase consumer consent and safely monetize data, including best practices based on changing global regulatory requirements and cross-device management. You’ll learn how to build the ultimate CMP, which will empower your marketing and privacy teams to help your organization meet consent requirements.

The 4 Ad Tech Trends Mobile Marketers Need to Understand In 2022

2022 will be a year for the mobile advertising industry to find its footing again — and an opportunity for fast-moving players to stake new claims. The momentum these trends — contextual advertising, machine learning, consolidation, and bidding in lieu of the waterfall — have accrued over the past few months suggests there are ways to prepare yourself for what’s coming, whatever that may be.

Latest Posts

“Returnless” Refund and Automatic Return Approval: Should Sellers Embrace Them?

ALL online merchants—not just those in the Amazon Marketplace—need to look at simplifying customer-facing processes like returns. An easier return process means happier customers, reduced friction, and fewer chargebacks.

virtual reality metaverse

Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions

While there is certainly opportunity for brands to sell additional product in the metaverse—fashion retailers like Nike and Gucci are already working on developing pricing strategies for digital goods and services—branding experts believe the greatest long-term gains will be won through marketing approaches that focus on quality interactions and engagement.

Reputation Lands $150 Million to Power Reputation Experience Management

Reputation announced Tuesday morning that it has raised $150 million in fresh funding to power what it calls reputation experience management, or RXM.

4 Steps to Build the Ultimate Consent Management Platform

This guide will show you exactly how to increase consumer consent and safely monetize data, including best practices based on changing global regulatory requirements and cross-device management. You’ll learn how to build the ultimate CMP, which will empower your marketing and privacy teams to help your organization meet consent requirements.

The 4 Ad Tech Trends Mobile Marketers Need to Understand In 2022

2022 will be a year for the mobile advertising industry to find its footing again — and an opportunity for fast-moving players to stake new claims. The momentum these trends — contextual advertising, machine learning, consolidation, and bidding in lieu of the waterfall — have accrued over the past few months suggests there are ways to prepare yourself for what’s coming, whatever that may be.

chatbot

Report: Retail Lags in Omnichannel Customer Service

Retailers around the globe learned to adapt during the pandemic, quickly pivoting to offer curbside pickup, mobile payments, and online storefronts. Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service.

How Will the Metavearth Materialize?

Back to the metaverse’s meaning, concrete definitions are elusive … mostly because they don’t exist yet. But broadly speaking, there are two metaverse tracks. One involves virtual and synchronous worlds. The other adds digital dimension and context to the physical world. Both will take years to materialize.

Location-Based Marketing Association: Vendasta Acquires MatchCraft

In this episode of Location Weekly, the Location-Based Marketing Association discusses Catalina partnering with Place IQ, Japanese dating agency Matching Advisor Press using vending machines to find matches, Seattle launching an NFT Museum, and Here Technologies launching Indoor Map as a service.

5 Tips for Maximizing Your Performance CTV Strategy

From an advertising standpoint, OTT has some inherent advantages, especially for performance marketers. In the linear world, advertisers have to find programs or channels that over-index against the desired audience. On OTT, this audience filtering is done pre-bid. That means if you want to reach audiences who are in-market for a product or service, you can use real data to reach that exact audience with very little waste because of the dynamic ad insertion.

Here’s What Happens When Brands Start Micro-Communities for Digital Engagement

“[Micro-communities] foster a collaborative relationship between brands and customers. So instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes,” says Philip Smolin, chief platform officer at 100.co, an AI-powered consumer brand group that works in the CPG space.