The Sharing Economy Goes Behind the Counter
We tend to think of the sharing economy as a consumer movement that helps us hail a ride or find a place to stay. But the basic logic driving the shift will soon start to impact the more mundane aspects of small business, allowing merchants to enjoy some of the advantages of scale that their larger competitors do...
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How Customer Retention Plays a Key Role in SMB Marketing
Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing...
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Street Fight Daily: Google’s Local Algorithm, Amazon’s Square Competitor
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal (SearchEngineLand)... Amazon Set to Launch Square-competitor in August as it Develops Biometric Payment Solutions (9to5Mac)... Car-Hailing Service, Lyft, Reaches Deal to Operate in New York City (New York Times)...
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5 Ways to Increase Redemptions of Mobile Coupons
Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world...
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LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson
Top stories of the week include: Heineken’s @wherenext twitter service; Clear Channel launches its “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; and Birchbox opens up a real-life store in SoHo...
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Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Zillow Seeking to Buy Rival Property Site Trulia (Bloomberg)... Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)... LivingSocial’s Losses Narrow in the Second Wuarter (Washington Post)...
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Three Months After IPO, Grubhub is Growing — And Profitable
Shares of the company rose 4% Thursday morning as the online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company...
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WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech
In a conversation this week, Michael Lieberman, chief executive North America at WPP's Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers' impulse purchases might be the next big growth market for digital marketing dollars...
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How Community Involvement Can Pay Off for Local Publishers
Commuter traffic tie-ups and convenience store holdups can't be the heart of a community news product. "Duty" coverage is still part of many sites' content menu, but, by itself, it can't build a solid relationship with community. The trick is to empower users "to take action to improve their communities"...
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Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet
A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... The Next Age of Foursquare Begins Today (Verge)... Apple’s Mobile Wallet Talks Heat Up (Information)... New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)...
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The Commerce Graph
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.The $20 Billion Mobile Marketing Opportunity
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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When the ‘Pop-Up’ Store Sticks Around
Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.© 2014 Street Fight.
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