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Streets Ahead

Traditional Businesses Still Failing to Reach Online Consumers

0 Comments 20 August 2014 by

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners...

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Interviews

First Data, a Payment Processing Giant, Looks Beyond the Swipe

0 Comments 20 August 2014 by

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets...

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Headlines

Street Fight Daily: Uber’s Delivery Service, Square Expands Cash Advances

0 Comments 20 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... With New Delivery Service, Uber Declares War on Google and Amazon (Wired)... Square Expands Its Cash Advance Service (New York Times)... Google Tests A New Local Knowledge Graph Interface (SearchEngineLand)...

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Features

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6 Demand-Based Pricing Platforms for Restaurants

0 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing...

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Commentary

Amazon Getting Pieces in Place for Next-gen Payment System?

0 Comments 19 August 2014 by

At first glance, many are seeing Amazon's new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon's vast reach can make its card reader matter in a variety of interesting ways...

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Headlines

google

Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium

0 Comments 19 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)... Local Media Consortium Partners With Yahoo (NetNewsCheck)... As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside  (Wall Street Journal)...

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Features

Fraud

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

2 Comments 18 August 2014 by

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web...

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Features

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7 Strategies for Better Text Message Marketing

0 Comments 18 August 2014 by

Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns...

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Sponsored Content

Productivity Solution: Free Wireless Internet On-the-Go

0 Comments 18 August 2014 by

FreedomPop, the nation’s first 100% free internet service provider, offers a nationwide hotspots that provides free wireless internet wherever you are. Simply turn on a FreedomPop hotspot and instantly connect to the internet. There are no contracts or cancellations fees. Get a special offer now...

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Headlines

Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac

0 Comments 18 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Lay's Is Launching an Urban Picnic, Brought to You by Uber (AdAge)... Google Buys Jetpac To Give Context To Visual Searches (TechCrunch)... Amazon's Square-Like Payment System Could Be Data Goldmine (AdAge)...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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