When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.
Headlines
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
Local M&A Heats Up
Is DexYP the Consolidator That Local Has Been Waiting for?
On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.
Understanding SMBs
One Size Does Not Fit All in the SMB Digital Market
“At the very least you have to recognize your day-to-day experiences both discovering and interacting with small businesses are wildly different from customers in rural markets,” David Mihm tells Mike Blumenthal in their biweekly chat.
The Latest
Case Study: Mattress Brand Targets Ads to Warm-Weather Locations
When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.
Why 2017 Investments Will Take Local Companies Farther With Less
Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.
LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
The Latest
Case Study: Mattress Brand Targets Ads to Warm-Weather Locations
When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.
Why 2017 Investments Will Take Local Companies Farther With Less
Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.
LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
TripAdvisor Study Shows Room for Growth in Restaurant Marketing
According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.
Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…
Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice
By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.
Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders
At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…