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Movers & Shakers

Openings and New Hires at LiveIntent, Affinity Express, and Linkedin

0 Comments 29 August 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Elastic Box, Convergent Mobile, Happenings Media, Sonata and more...

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On Location

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

0 Comments 29 August 2014 by

On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay's partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie...

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Headlines

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Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps

0 Comments 29 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Inside Google's Secret Drone-Delivery Program (Atlantic)... Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)... Uber and Lyft Have Become Indistinguishable Commodities (New York Times)...

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Features

inMarket Aims to Justify the Buzz Around Beacons

0 Comments 28 August 2014 by

Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”

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The New News

Buffalo Rising Holds Own Against Warren Buffett’s Daily

0 Comments 28 August 2014 by

Buffalo, N.Y., is part of the New Urbanism that's helping to revive many old cities, and Newell Nussbaumer's Buffalo Rising is chronicling the Queen City's comeback. Here, Nussbaumer tells Street Fight how he did it...

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Headlines

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Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

0 Comments 28 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)... Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)... Groupon Sales Reps Can't Pursue Overtime Pay Class Action (Reuters)...

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Off the Block

Why the Mobile Industry Needs to Address Its Data Problem

0 Comments 27 August 2014 by

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used...

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Features

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6 Ways to Use Location Analytics Data in Retail Design

0 Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

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News

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Street Fight Daily: Square Seeks $6B Valuation, Uber’s Dirty Playbook

0 Comments 27 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... In Raising Cash, Square Heads for $6B Valuation (CNBC)... This is Uber's Playbook for Sabotaging Lyft (Verge)... 7-Eleven to Install Belly Digital Loyalty System Across U.S. and Canada (Recode)...

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Interviews

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

0 Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company's ascent will come back into the spotlight...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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