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Off the Block

Silicon Valley Looks to Put a Cloud Over Main Street

0 Comments 19 September 2014 by

If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition...

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Features

Eaze Sees Local Opportunity in Medical Marijuana On-Demand

0 Comments 19 September 2014 by

Like other on-demand services, Eaze lets users easily order a specific strain and quantity of marijuana, finds the nearest deliveryperson with that specific strain in stock, and then tracks the delivery in real-time to get an accurate ETA. Eaze says it can deliver marijuana in San Francisco in roughly 10 minutes....

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On Location

LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

0 Comments 19 September 2014 by

On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier....

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Headlines

Facebook

Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation

0 Comments 19 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Updates Its Algorithm (Yet) Again. (GigaOm)... Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)... The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)...

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The New News

LMC_logo

‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

0 Comments 18 September 2014 by

The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it's headed...

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Commentary

The Value of Measuring the Immeasurable In-Store Customer Experience

0 Comments 18 September 2014 by

Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales...

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Headlines

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

0 Comments 18 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)... Small Businesses Spend More on Social Than Any Other Media (AdAge)... For Mobile Marketers, The More Crowded The Better (Wall Street Journal)...

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Interviews

With IPO Under Its Belt, Wix Plans to Move Beyond the Website

0 Comments 17 September 2014 by

Street Fight recently caught up with Joe Pollaro, Wix's vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner...

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Commentary

How Google’s Product Listing Ads Are Hurting Home Remodelers

0 Comments 17 September 2014 by

In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries...

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Sponsored Content

It’s All About Mobile for Brands and Agencies at Mobile Media Summit

0 Comments 17 September 2014 by

On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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