
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
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In this week's episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media...
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A roundup of today's big stories in hyperlocal content, commerce, and technology...Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)...Signpost Makes Deal With Newspaper Biggies (Portfolio)...The Case Against AOL, In Numbers (Ad Age)...
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Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
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The launch of 17 hyperlocal sites in metro Phoenix is just a start. After its initial move in five Scottsdale neighborhoods and 12 in the East Valley, the site aims to plant its flag in scores of communities through the two-county region, which has a population of 4.2 million...
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“Our vision has always been to combine a strong brand with new methods to connect locals with their cities,” Scoutmob co-founder and CEO Dave Payne said in a release. “This announcement confirms both media and transaction leaders recognize the power of our disruptive model.”
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When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad...
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A roundup of today's big stories in hyperlocal content, commerce, and technology...Target Rolls Out Shopkick Integration Nationwide (TechCrunch)...Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)...Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)...
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The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it's not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage...
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It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions...
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