Realigning News Sites to Connect ‘Local’ and Interests
When we talk about hyperlocal, it's usually about taking content and advertising down to the neighborhood (and sub-neighborhood) level. But it's possible to go a bit deeper than that, and I think there is still a lot of work to be done around combining local content and advertising with people's interests...
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Openings and New Hires at FixYa, VendAsta & SpinGo
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.
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LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile
In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo's continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile...
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Street Fight Daily: Google Eyes Waze, Postmates Looks to NYC
A roundup of today's big stories in hyperlocal content, commerce, and technology... Google Said to Consider Buying Waze (Bloomberg)... On-Demand Delivery Startup Postmates Preparing for NYC Launch (TechCrunch)... INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry (Business Insider)...
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Report: Brands Can Save Big by Centralizing Local Marketing
With 99% of co-op dollars spent offline, national brands are missing a massive opportunity to reduce marketing costs and generate leads for local affiliates, according to a new report by Marchex. The study, which analyzed data from past campaigns on the platform, found that by centralizing local marketing campaigns traditionally left to less-savvy local affiliates brands can dramatically improve the impact of their local efforts....
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LION President: ‘Indie’ Readership, Revenues ‘Reaching New Heights’
"There's no 'proven model' other than the precept that local news works when it is just that," said LION president Dylan Smith. "Every community is different; attempting to cover every town and city by ticking a few boxes in a top-down plan is foolhardy at best, and insulting to local readers at worst – as well as being a great way to lose millions of dollars."
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Case Study: Promoting Loyalty With Outrageous Rewards
At Vino Vidi Vici, an Italian restaurant in Massena, N.Y., owner Crista Makdouli wanted to offer something extra to help her program stand out. “For 50 [purchases] you can get your name engraved on one of our tables, so you’ll have your own table,” said Makdouli. “For a million [purchases], we will deliver a free Ferrari with a large pizza.”
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Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store
A roundup of today's big stories in hyperlocal content, commerce, and technology.... Yelp Fires Back at Small Business Extortion Claims, Says It’s Not, and ‘Never has Been’, true (TheNextWeb)... Walmart Exec: Mobile Can Revive Personal Touch for Shoppers(CNet)... Square Expands into Asia With Japan Launch (AllThingsD)...
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Forget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store
According to a new study from xAd and Telmetrics, mobile now accounts for one third of all retail activity online with 98 million shoppers using a smartphone in their retail experience. And the vast majority of those mobile shoppers end up making purchases in-store - not on Amazon...
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Why Local Media Should Build Search Products to Take on the PurePlays
In order to appear competitive, most local media companies have formed digital divisions that offer services for local businesses that are available only through deals with pure-play companies like Google, Facebook and Yahoo, which guarantees that a certain portion of the business we generate will always end up in their hands. There simply has to be a better way...
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Join top execs from Yelp, Square, Factual, Yext, Qualcomm, Clear Channel and more on June 4th. Register now!How Local Search Is Getting Mobile and Social
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?What Hyperlocal Acquirers Are Looking For
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.© 2013 Street Fight.
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