Powering the Payment Stream
For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…
5 Keys To Making Local Listings Count
Local listing sites have mushroomed in recent years, sending local businesses scurrying to get their digital houses in order. In a Street Fight webinar Thursday sponsored by YP, David Mihm of Moz, and YP’s Deepak Thakral discussed the growing impact of listings in local search, and outlined a handful of first steps that local businesses can take to improve their presence online…
Study: Facebook Sees Growth as Local Search Source
A new study by Yext finds that consumers have started to come to Facebook to find local information. The study found that a little over 12% of respondents used Facebook to find local information, nearly twice the number for specialized-sites and a few points shy of the Yellow Pages/Local directories…
A Year After Big Scores by SinglePlatform and Yext, Locu Makes a Quiet Push
It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash…
Street Fight Daily: Google Maps to Get Overhaul, PlaceIQ Raises $6.75M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Maps To Get A Major Design Overhaul (SearchEngineLand)… PlaceIQ Raises $6.75 Million To Serve You Ads Based On Your Location (PlaceIQ)… Yelp and the Wisdom of “The Lonely Crowd” (The New Yorker)…
Yext Redesigns App in Shift from Data to Content
A week after scoring a big integration with Facebook, Yext has redesigned its mobile application to focus on content creation. The move comes as the company looks to transition its network from a tool for merchants to occasionally update a phone number or address across multiple properties to something akin to a content marketing network where brick and mortar businesses can create and distribute photos and posts from a single location…
Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…
Street Fight Daily: Facebook Challenges Yelp, Foursquare Rethinks the Web
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Challenges Yelp With Mobile Pages Redesign Featuring Actions, Local Biz Details, And Ratings (TechCrunch)… Foursquare Revamps Business Pages to Take on Yelp as Web Visitors Hit 50 Million per Month (Verge)… Can Yelp Hold Off Foursquare and Facebook? (Screenwerk)…
In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network
SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…
Street Fight Daily: Desktop Local Search Drops, Print YP Death Watch
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 (Search Engine Land)… Annual Print YP Death Watch (Blumenthals)… The Yext Big Thing (Crain’s New York Business)…
Yext Expands into Rich Content With Expanded Listings
Yext has rolled out a new feature called Power Listings +, which brings rich content lists to its existing Power Listings product. Businesses can now syndicate staff bios, event calendars, and product availability information in real time across a network of search engines, mapping services, and mobile apps as part of their existing subscription.
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Managing Through Crisis: Yext, Patch & GramercyOne in Superstorm Sandy
We asked three hyperlocal companies based in New York City, Patch, GramercyOne and Yext, to share the details on how they dealt with Superstorm Sandy. Their experiences shared the same urgency around helping their employees find shelter and safety. But they way they kept the day-to-day work going differed, largely reflecting the differences in their businesses: while Yext set up temporary headquarters in Times Square; Patch told everyone to stay home and kept operations humming with a remote workforce; meanwhile, GramercyOne leaned on tools that didn’t require location or physical presence.
Local Listings Spread — From One Site to Hundreds
One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…