Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…

Street Fight Daily: Facebook Challenges Yelp, Foursquare Rethinks the Web

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Challenges Yelp With Mobile Pages Redesign Featuring Actions, Local Biz Details, And Ratings (TechCrunch)… Foursquare Revamps Business Pages to Take on Yelp as Web Visitors Hit 50 Million per Month (Verge)… Can Yelp Hold Off Foursquare and Facebook? (Screenwerk)…

In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network

SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…

Street Fight Daily: Desktop Local Search Drops, Print YP Death Watch

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 (Search Engine Land)… Annual Print YP Death Watch (Blumenthals)… The Yext Big Thing (Crain’s New York Business)…

Street Fight Daily: LivingSocial Sales Record, Foursquare Updates Check-in

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Struggling Deals Site LivingSocial Just Hit A Crucial Sales Record (Business Insider)… The Check In Is Dead; Long Live The Check In As Foursquare Adds Quick Glide Feature On iOS (TechCrunch)… Groupon Board Is Said to Focus CEO Search on External Candidates (Bloomberg)…

Street Fight Daily: Daily Voice Layoffs, Google Preps Same-Day Delivery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Daily Voice Closes Mass. Sites, Lays Off Some in Connecticut and New York (The Hour)… Google Is Building A Same-Day Amazon Competitor, “Google Shopping Express” (TechCrunch)… These People are Likely Contenders to be Groupon’s Next CEO (Quartz)…

Local Listings Spread — From One Site to Hundreds

One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…

#SFSNYC: Solving the Local Data Problem

“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual, during an afternoon panel discussion at the Street Fight Summit.

Yext Expands into Rich Content With Expanded Listings

Yext has rolled out a new feature called Power Listings +, which brings rich content lists to its existing Power Listings product. Businesses can now syndicate staff bios, event calendars, and product availability information in real time across a network of search engines, mapping services, and mobile apps as part of their existing subscription.

The Localization of the Enterprise

Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…

Street Fights of 2012: The Mobile Search for Local Discovery

So 2012 was mobile’s debutant year, with it introduced to society at large but still very much in the process of growing up. For local search, that meant mobile queries jumped by nearly 56% while desktop growth slowed to a little more than 12% in 2012…

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Managing Through Crisis: Yext, Patch & GramercyOne in Superstorm Sandy

We asked three hyperlocal companies based in New York City, Patch, GramercyOne and Yext, to share the details on how they dealt with Superstorm Sandy. Their experiences shared the same urgency around helping their employees find shelter and safety. But they way they kept the day-to-day work going differed, largely reflecting the differences in their businesses: while Yext set up temporary headquarters in Times Square; Patch told everyone to stay home and kept operations humming with a remote workforce; meanwhile, GramercyOne leaned on tools that didn’t require location or physical presence.

From (Temporary) Yext HQ During Superstorm Sandy

When the power went out on Yext’s offices in Chelsea Market in New York City, the team scrambled to find new work space and take care of its employees. Event halls where conferences had been canceled delivered even more space than the company had in its permanent offices, and employees were put up in hotels so that they were free to focus on work instead of water and power. “People were happy to get back together, and the atmosphere is very focused.”

Openings & New Hires at Patch, Yelp, Supermedia, HopStop, Square & More

Executives moving on up and over lately in sales, product, marketing, business development and more. Plus, who’s hiring? Yext, Yelp, Yodle, Restaurant.com, LivingSocial, DealHeaven, Apple and HopStop. Hyperlocal is expanding fast, and these openings are just one indication. Listings include links on where to apply. Get started now!

Small Biz Owners Voice Marketing Concerns at NYC Conference

At a conference yesterday in New York intended to educate local business owners about online marketing, a variety of merchants voiced their concerns about the number of marketing options available, and some talked about their different experiences with Yelp.

Reputation Management: Making the Connection with Small Businesses

Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?

Where Do Business Listings Come From?

At some point in the future, local data must become purely digital, because the phone book will not be around forever. But until a critical mass of U.S. businesses understands the rationale for managing online data, this fundamental problem will continue. We need the concerted effort of all local search players to educate the local business community and advocate for the transition to digital data…

Transaction Overview: CityGrid Acquires Felix

Yext launched Felix in 2009 as a pay-per-call local advertising service. What makes Felix unique is its patent-pending engine that uses speech recognition technology to listen to all the calls received by a local business. It then transcribes and analyzes the calls, separating those received from consumers from those received from wrong numbers, telemarketers and job seekers…

With Felix Buy, CityGrid Focuses on Closed-Loop Transactions

“As a standalone brand under CityGrid, Felix will be able to expand its advertiser base and develop new products that help local businesses find new customers across the web and mobile devices,” said Jason Finger, CityGrid’s CEO. “Now that Felix is part of IAC, it also has the ability to more effectively syndicate its current customers across the CityGrid network.”