Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNew York’s Case Against Airbnb Is Argued in Albany (New York Times)… Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)… Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)…

Street Fight Daily: Stripe’s Big Round, Rabois Resigns From Yelp’s Board

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stripe Bolsters its Mobile Payments Cred With $80M Funding Round (GigaOm)… Icahn Says He Is Prepared for eBay Proxy Fight (Wall Street Journal)… Keith Rabois Resigns From Yelp’s Board (Recode)…

Street Fight Daily: Icahn Calls For PayPal Split, Groupon Boosts Hotel Product

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Could Square be Collateral Damage in Carl Icahn’s War on Ebay? (Quartz)… Groupon Adds 20,000 Properties To Its Hotel Feature (Skift)… Tokyo Launches Cab-Calling Mobile App (Wall Street Journal)…

With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

In a world in which information is finite and often inaccessible, the ability for a business to be top of mind — to carve out a little spot in a consumer’s memory — was a powerful competitive advantage, and one that drove the way businesses sold goods and services to local consumers. But thanks to the rapid adoptions of mobile devices by consumers and the emergence of inexpensive cloud-based operations software, that’s changing…

Street Fight’s 10 Most Popular Stories From 2013

On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

Street Fight Daily: Yext Launches Pages, Square Buys Photo App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Buys Photo-Sharing App Viewfinder (PCMag)… Newly Internationalized Yext Launches “Pages” To Help Businesses Sync Their Website Data (TechCrunch)… RetailNext Buys Eric Schmidt-backed Nearbuy Systems (Silicon Valley Business Journal)

6 Tools SMBs Can Use to Monitor Customer Sentiment

As many as 80% of SMB mobile advertisers now perform some type of online sentiment monitoring as a way to get a better understanding of what customers are really feeling about their business. Sentiment analysis, which is loosely defined as “detecting and understanding how the audience is reacting to a brand, either positively or negatively,” has an important role in the small business owner’s marketing playbook. Here are six tools that SMBs can use for this exact purpose…

Who’s The Future Of Local Search? The Consumer.

As more and more consumers look to buy, as well as find and discover local businesses, online, the industry has evolved. During a panel at Street Fight Summit in New York Thursday, panelists from Yelp, Bing, and Yext gathered to discuss the evolving role of commerce in the local search industries, and strategies for the industry to adapt…

6 Tools Merchants Can Use to Clean Up Location Data

For 42% of adults, search engines have become the primary tool for finding local merchants and service providers. But what those consumers don’t always realize is that much of the information they’re finding can be incorrect or out of date. Here are six platforms helping merchants fight back by cleaning up their location data…

Mobile Dominates Local, but Are Wearables the Future?

Confirming a widely held belief, a new study from Yext found that the overwhelming majority of consumers – particularly those in younger generations – prefer accessing local information through a smartphone, even while a desktop computer is within reach. As the mobile market expands beyond smartphones into an array of internet connected devices, the next question for local technology firms is whether a new breed of mobile, and wearable, devices, might generate a similar opportunity…

Openings and New Hires at YPG, Living Social, BrightRoll, Act-on, NeuStar

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Mediative and Brightroll, plus jobs at Yext, The Weather Channel, LinkedIn and more…

Openings & New Hires at Patch, Groupon, Flickr, Search Influence and More

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Square and Groupon, and job openings at Street Fight, AOL, Yahoo, BuzzTown, Yext, and the Weather Channel…

Powering the Payment Stream

For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…

5 Keys To Making Local Listings Count

Local listing sites have mushroomed in recent years, sending local businesses scurrying to get their digital houses in order. In a Street Fight webinar Thursday sponsored by YP, David Mihm of Moz, and YP’s Deepak Thakral discussed the growing impact of listings in local search, and outlined a handful of first steps that local businesses can take to improve their presence online…

Study: Facebook Sees Growth as Local Search Source

A new study by Yext finds that consumers have started to come to Facebook to find local information. The study found that a little over 12% of respondents used Facebook to find local information, nearly twice the number for specialized-sites and a few points shy of the Yellow Pages/Local directories…

A Year After Big Scores by SinglePlatform and Yext, Locu Makes a Quiet Push

It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash…

Openings & New Hires at Yext, Appstack, Local Market Launch, and More…

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Read about more hyperlocal execs on the move in this week’s Movers & Shakers column…

Street Fight Daily: Google Maps to Get Overhaul, PlaceIQ Raises $6.75M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Maps To Get A Major Design Overhaul (SearchEngineLand)… PlaceIQ Raises $6.75 Million To Serve You Ads Based On Your Location (PlaceIQ)… Yelp and the Wisdom of “The Lonely Crowd” (The New Yorker)…

Yext Redesigns App in Shift from Data to Content

A week after scoring a big integration with Facebook, Yext has redesigned its mobile application to focus on content creation. The move comes as the company looks to transition its network from a tool for merchants to occasionally update a phone number or address across multiple properties to something akin to a content marketing network where brick and mortar businesses can create and distribute photos and posts from a single location…