Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights.
xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits
Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad.
Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…
QSRs Are Thriving With Location-Based Data, But There’s a Caveat
QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.
Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…
5 Self-Serve Platforms for Location-Based Mobile Campaigns
Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.
Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…
xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities
At a high level, the report, based on 37 million visits xAd observed on its platform from April 1 to June 30, gives us the inside track on which brands have been the most successful in driving foot traffic to their premises — and which brands have a way to go.