How SMBs Can Take Advantage of Apple’s Passbook

Apple’s most recent app innovation, Passbook, allows users to aggregate coupons, gift card information, special offers and purchased deals in one convenient location. The app’s promise to drive retail business is so strong that more than 40 major brands and retailers including Macy’s, Barnes & Noble, LivingSocial, Fandango, and Starbucks have either launched or integrated their app with Passbook. But how can local businesses use this new marketing tool?

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…

Study: Mobile Searches Driven By Location, Urgency

“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”

The 3 Biggest Misconceptions About Mobile Location Targeting

Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten to confine the industry to the progress made in these early years of mobile, so in an effort to continue our momentum – it’s time a few these myths were officially debunked…

Street Fight Daily: Ford Integrates Offers, Web Readership Booming

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Daily Deals Are Coming to Your Car (Wired)… Why Starbucks is betting on Square (GigaOm)… Two Years After the Tipping Point, Papers’ Web Readership is Booming (Paid Content)…

Why Leveraging Location Is the Key to Success in Mobile Advertising

Both smartphone and tablet users are searching for locally relevant content at an increasing rate, so much so that mobile user experience as a whole has been affected by the need for location-based information. Mobile networks have seen a massive increase in local search traffic this year, affecting mobile advertising in a big way. Yet the vast majority of mobile advertising doesn’t grasp what it means to be truly local.

7 Mobile Ad Networks for Local Publishers

The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…

Mid-Year Analysis: The 5 Biggest Trends Driving Mobile, Local Media

We’ve just passed the half-year mark and the mobile local space continues to move rapidly. Here are five major trends distilled from a couple of recent trade shows, and from my own examination of action in the space this year…

Street Fight Daily: 02.20.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…

What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…

Why LivingSocial Lost $558 Million Last Year (Business Insider)…

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Street Fight Daily: 12.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gowalla Went For $3M In Facebook Shares, And Many Investors Were Cool With That (TechCrunch)

When It Comes to Mobile Devices, Focus Will Be on Location, Location, Location (Washington Post)

Guardian’s n0tice Will Pay Citizen Moderators (ReadWriteWeb)

Street Fight Daily: 05.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

AOL’s Tim Armstrong just keeps piling his chips higher and higher on his Patch bet, but the odds of winning continue to be extremely slim, writes Matthew Ingram. (GigaOm)…

Google’s Marissa Mayer — who took charge of Google’s Location Services division in October — yesterday described Business Photos, a new product that will take Google Maps indoors. She also spoke with Jason Kincaid about the problems facing Google Latitude, and how Google Places is going to differentiate itself from Yelp in the future. (Paid Content, TechCrunch)…