GrubHub or GrabHub? Thoughts on the Latest Predatory Industry to Target SMBs

“Growth hacking” along these lines is enough to gag a maggot, but there is the more “benign” approach of Google that says, “Let’s add an order button to every restaurant for the ‘benefit of the customer’” that is equally reprehensible. The business is effectively paying a searcher “head tax” to the food delivery companies on brand searches where the consumer just wanted to get the restaurant phone number, and the searcher was offered a big order button that is so much more convenient to click. 

In Google’s case, it would be a simple matter to provide the local restaurant the option to turn off the Order CTA in the dashboard. Instead, if a business complains to Google, they foist them on the delivery service for resolution. (Or not.) 

Allset Redefines Its Position in the Mobile Ordering Space

Standing out in the mobile ordering space isn’t easy. GrubHub, Uber Eats, Door Dash, and dozens of other mobile ordering platforms are competing for business in what’s already become a tight market. So how does an outsider break into the business, and break away from the competition?

For companies like Allset, the answer is to create entirely new services that competitors aren’t offering.

LBMA Vidcast: TikTok & GrubHub, Domino’s Builds Loyalty, Uber Takes to the Skys

On this week’s Location-Based Marketing Association podcast: TikTok + GrubHub, Bluetooth goes 5.1 accurate, NumberAI, Vistar Media + PlaceIQ & Others, Domino’s builds loyalty with Super Bowl, Uber to launch flying taxis.

LBMA Podcast: GetMiles, GrubHub & LevelUp, Jido Maps

On This Week in Location Based Marketing: Jido Maps, the National Park Service, VR waterslide in Germany, GetMiles, Guess? + Alipay, GrubHub buys LevelUp.

Street Fight Daily: Facebook Feels the Impact of Its Scandals; GrubHub Acquires LevelUp

TOP STORIES IN DIGITAL MARKETING… At Last, Facebook Feels the Impact of Its Errors… GrubHub Acquires Payments and Loyalty Company LevelUp for $390 Million… Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One…

Foreshadowing Future of Food Delivery, Delivery.com Launches Product for Workplace Orders

The team at delivery.com believes there are still holes in the workplace food ordering market waiting to be filled. Its attempt to meet those needs is debuting this morning, as the company adds new group ordering functionality to its platform.

SMB Index: Local Stocks Take a Hit in February

In a turbulent February, which saw stocks give back gains from January over 2 days (Feb 7–9), the SCP SMB Index retreated 2% during the month.

Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…

Street Fight Daily: Yelp Sells Eat24 to GrubHub, Brands Rankled by Amazon’s Third-Party Selling

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing… Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It… Is Facebook’s Mobile Attribution Model Fair?…

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services

Businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. Here are five examples of ways that brick-and-mortar businesses can start utilizing on-demand services.

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…

Why Back-end Tech Is Key for Food Delivery Startups

Outside of college campuses, local food delivery startups generally have larger neighborhoods to cover and customers with more niche needs. This may be why some of the biggest names in local delivery don’t seem as different at first glance, because their focus is on the back-end.

Street Fight Daily: Square Launches POS App for Retailers, GrubHub’s Sales Surge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Launches Dedicated Point-of-Sale App And Service for Retail Merchants… Grubhub’s Sales Surge… The Washington Post Rolls Out Customizable Content Ad Unit…

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…

Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)… Ad Buying on Facebook Just Got More TV-Like (AdAge)… Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)…

Street Fight Daily: How Apps Are Changing Shopping, Facebook’s Plans for Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shoppers Flock to Apps, Shaking Up Retail (Wall Street Journal)… Facebook Bets on a Bot Resurgence, Chattier Than Ever (New York Times)… The Newest Rainmakers at Publishers: Ecommerce Editors (Digiday)…

Street Fight Daily: The Quiet Success of Ecommerce App Wish, LinkedIn Launches B2B Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce App Wish Has ‘Hundreds of Millions of Users’ (Plus Other Stats About the Company) (TechCrunch)… LinkedIn Debuts New Targeting Feature for Marketers (AdAge)… SoundHound’s Virtual Assistant Launches Out of Beta (VentureBeat)…