The Accelerating Consolidation of the Digital Ad Market
“The flow of dollars from businesses of all sizes has clearly been away from lower-performance niche platforms into boosted Facebook posts,” writes David Mihm. “We can debate the value of that activity, but relative to the questionable/delayed/opaque performance of so many digital ad products, Facebook seems to have found a sweet spot.”
Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…
Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…
Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…
Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kalanick Says Uber Has 40 Million Monthly Riders Paying $50/Month, Calls Self-Driving Tech Race ‘Existential’… How Location Data Influences Consumer Buying Decisions… Any Business on Facebook Can Now Sell Goods Right From Its Page…
Street Fight Daily: Facebook Launches Updates for Local Commerce, Pinterest Lends Hand to Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out Series of Updates to Get Hold of Local Commerce… Pinterest Enlists Publishers, Creators to Boost Presence of Brands on Its Platform, Ad Revenue… Yelp Rolls Out Nowait Nationally to Deepen Ties with Casual Dining Restaurants…
Street Fight Daily: Verizon May Renegotiate Yahoo Deal, Facebook Tweaks Audience Metrics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Says Yahoo Hack Could Reopen $4.8 Billion Deal Talks… Facebook Tweaks Audience Network to Favor Advertiser Metrics… Google Rolls Out New Tech for Publishers to Count Mobile Viewability…
Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Local Market — Packaged Food and Household Goods — Resistant to E-Commerce… Location-Based Marketing Boosts Store Visits… Gordon Borrell on Why Facebook is Killing It in Local Advertising…
Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…
Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow… Salesforce is Acquiring Krux to Boost its Data Management Capabilities… What Time Learned From the Small Sites It Acquired…
Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities
kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.
Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
