Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

What Brands Should Know About Facebook’s New Virtual Reality Web Browser (AdAge)
Facebook CEO Mark Zuckerberg presented some of the new software for the virtual reality headset, including the virtual reality web browser, which means developers and brands can build sites, not just apps that require downloading.

Openings and New Hires at OpenTable, Unacast, Foursquare (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Weather Company, Dropsource, Brandify and Tronc.

Pew Research Shows Young Adults Prefer Text-Delivered News Over Video (Nieman Lab)
While 46 percent of Americans overall say they prefer to watch the news over reading it, that number is far lower for Americans between the ages of 18 and 29 — only 38 percent of that group named video as their preferred news consumption format.

Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More (Wall Street Journal)
Snap Inc. is working on an initial public offering that could value the fast-growing virtual-messaging company at $25 billion or more, making it one of the highest-profile share debuts in years and possibly signaling a turnaround in the new-issue market.

Raise Report: New Funding for FreshDirect, Tout, Home Chef (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Zenly, Prowler, TapFwd, and Clearpath Robotics.

Local Bookstores Leverage Digital Innovation to Thrive in Amazon Era (New York Times)
Some bookstores are investing in infrastructure, such as in-shop e-book printers and new back-end systems, while others are embracing social media as an inexpensive way to connect with new customers.

With Daybreak, Bloomberg Tries to Catch Its Busiest Readers Early (Poynter)
“Back in the day, you’d be reading a newspaper on the train, or as you’re getting ready to go to work,” Miller said. “What we’re trying to do is create something that is for our customers on their mobile devices.”

After the Krux Sale, Do Indie DMPs Still Have a Place? (AdExchanger)
Now that Salesforce has agreed to buy Krux for an estimated $700 million, which standalone data management platforms are left? And is there still a market for independent DMPs, given the trend toward integrated marketing tech stacks and the high cost of maintaining data infrastructure?

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]