Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023
Digital marketing can provide small businesses with access to desirable buyers, and potentially level the playing field with larger competitors — but it comes at a price. The average small business spends 8% of its total revenue on marketing, which means that for every $100 in revenue the business brings in, $8 goes right back […]
Square and Adobe Spark Team Up to Give SMBs a Holiday Marketing Boost
In addition to selecting three small businesses to receive a holiday marketing overhaul — pairing each up with local designers to modernize their brand marketing materials — Adobe Spark and Square are helping businesses digitize their shops to process transactions in a touch-free environment, utilizing mobile technology and QR codes. The firms have also announced a plan to give five small businesses a $10,000 media buy credit and a subscription to Adobe Spark Premium.
Despite AI Advances, Consumers Crave Human Interactions
Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.
Placed and Adobe Advertising Cloud Launch TV Attribution Partnership
Adobe Advertising Cloud and Placed, an online-to-offline attribution company, have launched a partnership that will measure whether linear television advertising drives in-store visits. Through the partnership, Adobe will provide the data used to place ads, which Placed then examines to connect ads to store visits.
Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…
Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Mobile-mentum Continues into Cyber Monday
Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.
LBMA Vidcast: Urgent.ly Gets $21M, Adobe to Measure OOH
On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.