News and Analysis
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
June Retail Sales See Moderate Growth Amid Solid Economy
Retail sales in June demonstrated moderate growth, reflecting the stability of the current economy and near-zero inflation for retail goods, according to the latest CNBC/NRF Retail Monitor, powered by Affinity Solutions. This report, by the National Retail Federation (NRF), provides a detailed overview of retail sales trends and consumer spending behaviors. Economic Overview Despite facing […]
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Commentary
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
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Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology
Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.
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